This essay focuses on the causes of strokes. I reviewed two articles that can be viewed in the websites of WebMD (http://www.webmd.com/heart/atrial-fibrillation-stroke-11/stroke-causes-risks) and The National Institutes of Health (https://www.nhlbi.nih.gov/health/health-topics/topics/stroke/causes.html).
Most people, including product and service marketers, who send out a message, intend to reach their target audiences effectively. Therein lays the importance of adhering to the principles of effective communications. Achieving effective communication is a task that requires thorough analysis of the audience characteristics, including gender, age, cultural backgrounds and occupation. Every communication should meet realistic expectations of the audience. One message may be written in different styles to meet different communication strategies and to appeal to different audiences (Gurak & Lannon, 2013).
Two articles tackling the causes and risk factors of stroke were written utilizing different communication strategies. From the outset, it would seem like they appeal to different audiences. The U.S. Department of Health and Human Services’ National Institutes of Health website and the WebMD website present similar information about causes, risk factors, and treatment options of stroke. However, the manner of presenting factual information differs.
Upon getting a glimpse of the article in WebMD, the first thing that struck me was the reader-friendliness. The colors that dominate the site are inviting and appealing. The WebMD site presents scientific information, but also targets non-scientific audience or non-technical audience who may be bored with a scholarly presentation (WebMD, 2014). The article, “Atrial Fibrillation and Stroke” uses layman’s terms. There are no complicated medical terms. The article uses simple language as much as possible.
To a certain extent, the article may appeal to readers with non-technical backgrounds or orientation in healthcare. In addition, the information provided in the website leans more towards providing healthy living tips rather than the use of complicated medical terminology. The design and presentation of the website may attract young people, possibly those in the age bracket of 12-30 years, particularly whose relatives or loved ones may be suffering from stroke, and are curious to learn more about this condition. The most likely primary readers are non-technical-minded individuals with very minimal health care knowledge, including teenagers and slightly older people; while the secondary readers are their relatives or parents who may be battling with stroke. Furthermore, this website is well-suited for people representing different cultural backgrounds, who are interested in learning about the causes of and remedies for stroke. This is because stroke is among the leading causes of deaths in America and other parts of the world. The article also uses jargon. It refers to stroke as “brain...