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What Woman Wants Is Observed According To Ýnterpersonal Relationship Concepts Like Social Relationships, Social Rules, Social And Cultural Norms And Social Roles.

3173 words - 13 pages

There are lots of films that describe the relationship between man and woman. Of course, mostly romantic movies give us something to think about love and our romantic relationship. This movie offers humours, occasionally poignant view of men, women, sex, love, and friendship. Basically, film is about a man who works in an advertisement agency who called Nick Marshall. Several women: his ex-wife, his daughter (Ashley), his girlfriend in the cafe (Lola), his helper, his security woman and new creative director (Darcy), surround his life. Film s established on the relationships between these women and Nick. Nick is proud of himself. He has very much self-confidence and he thinks that he is excellent. He considers himself the king of the universe and he thinks that all women can go out with him and go to bed with him because of his appeal, good looking and self-confidence. He is very smart-alecky and snob.A star at Sloan Curtis Advertising in Chicago, Nick is divorced (the small part of his ex played by Lauren Holly), and has a 15 year-old daughter (Ashley Johnson). He's not been much of a dad, though the artifice of his daughter staying with him for a while sets him up finally to spend time with her.What jolts him out of complacency is Darcy Maguire (Helen Hunt), who is hired by Mr. Wanamaker as the new creative director of the ad agency. (Alan Alda does one of the many cameos, as Wanamaker - a wonderfully fluent performance.) So the stud Marshall has to play second banana to this younger woman.One of the factors responsible for the fluff factor is the premise of reading women's minds. For some reason involving fate and electricity, Nick is electrocuted - though not fatally - and acquires this at first overwhelming talent. Of course his life changes drastically, as he adjusts to the weirdness; Meyers makes ingenious use of the idea, especially when Nick is bombarded by the inner worlds of every female he comes across, even the mental minutia of a French poodle! Once he can cope, will Nick use the power for good or evil - or both? It certainly does not make for a believable movie, but it is an interesting one, a story which would fascinate James Thurber or other writers preoccupied with the "war" between men and women.For Nick, ads are all about boobs and product placement (in that order), and for years his campaigns have sold countless bottles of vodka and cartons of cigarettes. But times have changed and Nick's once high-flying agency is falling behind because it can't appeal to women. In short, it doesn't know what women want.Enter Darcy Maguire (Helen Hunt), a rival hired to fill the creative director position Nick covets. Darcy charges in, true to her "man-eating bitch" reputation, and forces Nick and his complacent co-workers to think about women's needs. Armed with boxes of women's products, Darcy challenges her new employees to develop campaigns that will inspire women to buy.For Nick, thinking like a woman is torture. He's the anti-woman; a...

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