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# What Is Advertising Elasticity Of Demand (Aed)?

349 words - 2 pages

Advertising Elasticity of Demand (AED)The advertising elasticity of demand (AED) measures the responsiveness of changes in the quantity demanded to changes in the level of advertising. It is calculated using the following formula;% change in demand% change in advertising expenditureThe calculation of the AED will produce a value. This value will indicate some of the characteristics of the good. For instance;稟 value over 1 implies a ...view middle of the document...

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