Why I choose GE
I chose to look into General Electric for this project because they are an energy supplier and multi-national company. Energy providers have a reputation as a money hungry companies that care about the bottom line more than people and the planet. What I learned was that GE has a public image problem more than a Corporate Social Responsibility (CSR) problem. The company has been working to make the people of the planet more Earth friendly by creating technology that has higher efficiency with less emissions and lower resource demands.
Background of CSR
Corporate Social Responsibility is a balance of economic, environmental and social imperatives while satiating stock and shareholders. Also known as a ‘triple-bottom-line’ approach, CSR does not entail universal tactics. Business management organizational structure, charities, sponsorships, and philanthropic endeavors are a ...view middle of the document...
During the simple commercial GE showed a boy capturing wind from atop of a hill and delivering it to his grandfather in order to blow out a birthday cake. The message portrayed intelligent actions and thoughtfulness. GE finished the commercial with its ‘ecomagination’ logo to further brand themselves with the public.
In 1995, GE introduced as part of its ‘ecomagination’ product portfolio, the GE90-115B (GE90). The GE90, “restricts hydrocarbon emissions to 40 percent of the level permitted by current international standard(s).”
GE has is an industry leader in 3D printing. 3D printing does not require the manipulation of metals to create a product. This not only reduces greenhouse emissions from factories needed in the casting process, but also creates parts that are up to 5 times stronger. Michael Idelchik, GE’s advanced technologies research manager said; “Now we want to develop an ecosystem of designers, engineers, materials scientists, and other partners that can learn with us. – If the ecosystem grows, the entire industry will grow.” GE is using this printing process to print fuel nozzles for jet engines. GE is reducing emissions in the production process and in its jet engines while inviting feeder industries to follow its lead. With open invitations to the public to meet real world challenges, GE is reaching the community in a way most major companies cannot. These competitions challenge submitters to rethink and redesign solutions to current problems using tools that were not available a few years ago. They create items to lower fuel costs by lowering product weight in new designs. A similar method is used by U.S. intelligence agencies to overcome ‘group think’ that stems from people working within the same group. They issue Intel challenges to schools and think tanks in order to get a fresh perspective. Outside intelligence offers new solutions from people of various backgrounds. It is a clever and low cost way to rethink a problem. Awards for the GE challenges range from $1000-5000 for the winners.