Honest. Trustworthy. Experienced. Fair. These are all characteristics of ethos that great communicators strive to achieve. Well known speaker and pastor, Louie Giglio has honed the art of ethos by perfecting each of these characteristics. Although I have not perfected ethos in my writing, I strive to emulate the way in which Louie Giglio communicates to his audience. In addition to his staggering credentials, Louie Giglio is able to establish ethos in his speaking by the fair tone he uses to honestly relate to his audience.
Ethos is a critical factor in any type of communication, whether it is written or spoken. In essence, ethos is the credibility or ethical appeal that a speaker or writer conveys to their audience. There are numerous ways in which an individual can build ethos in their communication, but the most popular modes of building this appeal include through being trustworthy, sharing similarities with the reader or audience, establishing an authoritative role, and through establishing a solid reputation. If these things are accomplished by a communicator, they will be able to more easily and effectively convey their message to their audience.
As an effective communicator, pastor and nationally known speaker, Louie Giglio is able to build his ethos since he has taken advantage of the many popular ways in which ethos is constructed. Louie Giglio is able to establish ethos before he even begins speaking, due to his reputation. Reputation refers to the audience’s knowledge of your understanding of a subject ("What Is Ethos and Why Is It Critical for Speakers?"). Giglio has established a solid reputation due to his educational background. Giglio received a Masters of Divinity at Southwestern Baptist Theological Seminary, and then furthered his educational experience at Grace Theological Seminary where he received a Doctorate of Ministry and through his work in various forms of ministry (“Louie Giglio Biography”). Louie Giglio’s ministry began when he led a Bible study at Baylor University. It was through teaching this Bible study, which ten percent of the student population attended, that Giglio realized his calling to minister to young adults and college students (“Louie Giglio Biography”). Giglio then started Passion conferences, which has allowed him to minister to over one million students since its creation. This ministry then led to the start of a church. In 2008 Louie Giglio felt led to start Passion City Church, where he now serves as pastor. Through his prior experiences in ministry and his extensive educational background, Giglio’s audience will feel confident that he is competent to speak to them.
Reputation is not the only way Giglio effectively builds ethos in his speaking but it is because of his reputation, that his audience feels as if they can trust what he is saying to be true. Louie Giglio’s reputation is not the only way that he has established ethos through trust. Giglio is honest and holds high...