In this chapter, discussion on what is research, research design, population, sampling strategy, sampling methods, sample size will be made. Moreover, great of emphasis will be given to data collection instruments, pilot study and data analysis. At the end a small conclusion will be stated.
Research is a systematic inquiry that investigates hypotheses, propose new interpretations of data or texts, and poses new queries for future research to explore. It is also a systematic inquiry to define, analyse, forecast and manage the observed phenomenon. Research contains inductive and reasonable methods Babbie (1998). Inductive methods analyze the observed phenomenon and identify the overall principles, format, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to expand explanations, and the other is to experiment the validity of the explanations.
Marketing research can be in terms of primary and secondary research .So, primary research is also known as fields research that is it is the collection of new fresh information and data and it can be carried out through the help of questionnaires, interviews, surveys with individuals or groups of people. In fact, at this stage primary research will be used in order, to know about the views of people on internet transactional banking.
Whereas secondary research is also known as desk research and it is the collection of data that has already been collected by others and thus these information can be useful for the analysis of a wide range of marketing and consumer research. One person or entity’s primary data become another person or entity’s secondary data. For example, when census data are used in a market evaluation for a market study they become secondary data. Secondary data is often more easier and cheaper for the business to carry out by itself as primary research may be too expensive to undertake.
3.2 Research Design
Donald R. Cooper, has defined research design as follows: “The research design is where it develop the blue-print for assembly, measurement and analysis of data. It helps the scientist in allotment of his limited resources by posing critical choices: Is the blueprint to include tests, interviews, observations, and the analysis of records, simulation, or some combination of these? Are the method of data collection and research situation to be highly structured? Is an intensive study of a small sample more effective than a less intensive study of a large sample? Should the analysis be primarily qualitative or quantitative?"
Research design is a roadmap for researchers. It is consider step by step method. In order, to keep in view some basic questions like “What would be scope of my study?” or “What data do I need to gather?” or something like “What procedures will I use to collect the data and how will I justify them? Research design is prepared.
The aim of doing...