This website uses cookies to ensure you have the best experience. Learn more

What Is The Dutch Food And Consumer Product Safety Authority?

1985 words - 8 pages

The Nederlandse Voedsel- en Warenautoriteiten (NVWA) translated as the Dutch Food and Consumer Product Safety Authority is a Dutch public organization. This organization aims to safeguard “the health of animals and plants, animal wellbeing, the security of food and consumer products and, enforce the [Dutch] nature law.” Consequently, every inhabitant of the Netherlands is directly dependent on them. Furthermore, many individuals worldwide are also, either consciously or unconsciously, reliant on the NVWA due to the large amounts of goods the Netherlands exports. Before 2009, the tasks of the NVWA were fulfilled by three separate organizations: the General Inspection Body ...view middle of the document...

This is the case for many government organizations as the government is also going through a period of change due to the increasing demands of citizens on the one hand and the budget cuts on the other hand. The specific mission for the NVWA has been adapted to also realize the above mentioned mission which is for all government organizations. The mission is: companies and consumers must willingly take responsibility for a decent quality of the goods or services they produce. In this hypothetical situation the NVWA plays an active role as supervisor in this process and attempts to stimulate both companies and consumers to take responsibility, simply said ensuring abidance to the law. The strategy to achieve this mission is fulfilling the following tasks: enforcement, risk analysis, risk communication, policy advice and execution . Furthermore, with regards to the market the approach is “strict if necessary, lenient if possible.” For example, if there are severe violations of a company the NVWA will take rigid action including fining companies in violation of the standards, and at a last resort, even forcing companies to shut down. The NVWA’s vision is to shift from ‘control’ to ‘in control’. Contemporarily the NVWA holds numerous investigations every day to determine whether companies comply with the law. In the future this will shift towards an approach where the NVWA is in control and merely has a passive supervisory role. The strategy to allow for this change is to become more risk oriented, knowledge based and cooperative focused and influential. Both the vision and the mission have to be realized with as little means as possible, but should ultimately secure the adherence to the law by companies. The mission and vision are both very ambitious, they even state these themselves. Recently, the NVWA encountered problems with the “product integrity” of the Dutch meat industry. This is one example that illustrates that the NVWA’s mission and vision still need work. As a reaction one of the more well-known news sites posted an article heading “The NVWA has to investigate and enforce, not philosophize”. This statement was made by the spokesman of the Central Organization for the Meat Industry (Centrale Organizatie voor de Vlees Sector, COV). This is interesting as it opposes both the mission and vision of the NVWA. Are the new mission and vision really the best way to ensure abidance to the law?
Public vs. Private
There are various ways to approach the public –private dichotomy, and determine whether an organization is either public, private or hybrid. Wamsley and Zald argue that on the basis of two characteristics, ownership and funds it can be determined whether an organization is public or private. According to their theory the NVWA is indeed a public organization because it primarily receives funding and is owned by the government. There are also some separate elements that categorize an organization as public. One example to...

Find Another Essay On What is the Dutch Food and Consumer Product Safety Authority?

Corporate Responsibility and Consumer Safety Essay

602 words - 2 pages . Senator Dick Durbin, Democrat of Illinois, has recently suggested detaining and inspecting all Chinese imports (MSNBC).Since August 2nd, about nine million products have been recalled. All were Mattel toys imported from China. Nancy A. Nord, Chairman of the Consumer Product Safety Commission, has stated that no injuries have resulted from the recent recalls. She added that the recalls were "intentionally broad" to prevent such injuries (MSNBC

The Dutch and English Essay

1016 words - 4 pages help them politically. While England pushed for a constitutional monarchy, the Dutch stayed in their conservative, decentralized state. This is most evident based on their actions economically and politically. The first way the Dutch and English didn't both move in the direction of a constitutional monarchy is their economic actions. The Dutch were an economic powerhouse starting in the 1500's. As time went on they became strong. First off, they

Food Safety: Clean, Safety, and Healthy

1176 words - 5 pages Recognition of Bess or “Clean, Safety and Healthy” has been enforced to all food premises trader in Malaysia in 2012 and currently regulated under the enforcement of Food Safety and Quality Department, Ministry of Health and Nutritional Department, Public Health Office, Ministry of Health in which it is fully supported by several related agencies such as Ministry of Domestic Trades, Co-Operatives and Consumerisms (KPDNKK), local

What is the importance of the concept of the product cycle for business planning and budgeting?

1572 words - 6 pages the product, a marketing strategy to define the necessary steps needed to achieve the company's objective for the product and to select ways of attracting and approaching customers like targeting select groups is planned.A marketing plan is integral to positioning the product and the company uniquely and successfully in the market and consist consumer analysis, market analysis, company analysis, marketing strategy and sales approach.Tactical

The Food Allergen Labeling and Consumer Protection Act

1106 words - 4 pages their product, because sometimes a product contains so many ingredients that the allergen may or may not be present depending on the time the batch was made. As of 2004, the government/FDA mandated that food products containing common allergens be clearly labeled on the packaging, this is known as the Food Allergen labeling and Consumer Protection Act. Currently, the food safety regulations to keep the hazards of allergies at the minimum level

Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

1500 words - 6 pages Negative Consumer Behavior To fully understand what negative consumer behavior is and what makes a bad customer, we first have to understand what "consumer behavior" is. In their book, "Consumer Behavior: Concepts and Strategies," Berkman and Gilson (1981) say that the American Cultural System, which is made of values and artifacts, strongly influences consumer activity in the United States. "In the twentieth century, American Culture

What is Study Food?

3075 words - 13 pages required standards. These regulatory authorities include: • Australian Securities & Investments Commission (ASIC) • Australian Communications and Media Authority (ACMA) • Australian Competition and Consumer Commission (ACCC) • Food Safety Australian Securities & Investments Commission (ASIC) ASIC is responsible for administering legislation. Under this agency, ‘Study Foods’ must ensure that the financial service providers and their employees comply

Managing Product Safety: the Ford Pinto

2547 words - 10 pages the financial effects if it is worth fixing the problem or not. If you determine it is not worth fixing then as a company you are ethically responsible to warn consumers of the potential problem. If the potential problem can cause severe injuries and or death, you must tell consumers before they purchase the product or tell them after the product is purchased. Then it is up to the consumer and they can make the decision to fix it or not

Managing Product Safety: The Ford Pinto

2520 words - 10 pages alert consumers about the problem, they were guilty of criminal recklessness and reckless homicide.Overall ConclusionsAs a company you are not responsible for what happens to your product when it gets in consumers hands. But if you know of a potential problem that product might cause consumers to be injured, you have to weigh the financial effects if it is worth fixing the problem or not. If you determine it is not worth fixing then as a company

Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store

792 words - 3 pages demographics of the customers, the lifestyle and culture issues that are important to them are vital when making the marketing mix choices. After all, consumer buying habits fluctuate radically from one region to the next.Specialty food generally conveys a second class image because they are not necessity and easily substitutable. Therefore, the market manager must work closely with the product development team during product visionary phase in an

This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men

2638 words - 11 pages Everything has it's place, therefore also our product, we ofcourse want that our product perfectly blends into the market so our product will be accepted fast and will be purchased quicker. Therefore a we are going to use the 4 P's and will adjust them for our purpose.PricePrice is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are also aware that

Similar Essays

Consumer Attitude Towards Frozen Food Product In Karnataka

1215 words - 5 pages , involving orange juice, ice cream and vegetables were conducted by the military near the end of World War II. In 1974, the first differential heating container (DHC) was sold to the public. A DHC is a sleeve of metal designed to allow frozen foods to receive the correct amount of heat. Various sized apertures were positioned around the sleeve. The consumer would put the frozen dinner into the sleeve according to what needed the most heat. This

Innovation Is The Key To Product Progress. How Does A Consumer Make His Or Her Decision? Model Of Consumer Decision Making? What Is Innovation? What Is Product Progres?

1312 words - 5 pages "Innovation is the key to product progress."As marketers we must understand that the success of any product lies in the consumers that use it. If the consumer is not satisfied then the product will eventually disappear. Consumer behaviour is an essential tool in developing tactics. It helps the marketer understand what the consumer wants and how he makes his decisions.Forming of consumer behaviourThe consumer:THINKS SPEAKS ACTS BELIEVES

Food And Kitchen Safety Essay

1046 words - 5 pages the food I make is safe for me and my family to eat, what precautions do I take to make sure I don’t cross the bacteria threshold and mesh it with meals that are prepared by me or my wife. What I can attest to is that it comes down to a simple science and practice. First I will cite through Chicago now what to do or what not to do. Per what Chicago Now states: “Food safety can be boiled down to two precepts. One, cleanliness is next to godliness

Blood And Blood Product Safety And The Role Of Government

2642 words - 11 pages One million people in the U.S. are living with HIV. 1 in 6 of those people are not aware that they are infected. About 8,000 hemophiliacs in the 1980s where infected with HIV and Hepatitis due to contaminated blood supplies. The Food and Drug Administration (FDA), the Center for Disease Control (CDC), the government, the National Hemophilia Foundation (NHF), and the companies distributing the medicine used to control the clotting of a