This website uses cookies to ensure you have the best experience. Learn more

What’s Behind An Ad? Essay

724 words - 3 pages

Wherever you pass, whenever you go, near your office and with your best TV shows, some of them might catch your eyes or invite you to listen. Ads invaded our phones, screen and social life; and technology has facilitated this. Either to tempt you for something or to put you aware of something else, ads use special techniques that address to your mind, your beliefs or your feelings. In this report we will discuss some ads and discover the truth behind them!
By making ads, advertisers aim either to attract audience or to alert them from some risks. For the five ads presented, there are four encouraging people for purchasing a product. The 1st ad pushes the man to use this kind of shampoo “Clear”; as for the 3rd ad, the advertiser, Rania Abou Merhi, tries to convince drivers about the importance of the seatbelt. Moving to the 4th ad, we can notice the way it pushes fat people to purchase “Sharp” in order to lose weight. The 5th one is mainly related to public. The advertiser of “Formula” toothpaste is encouraging people to buy this kind in order to have strong teeth. However, the 2nd ad’s main purpose is to make smokers aware from the disadvantages resulting from smoking. In order to persuade the audience, advertisers appeal to One or more of ethos, pathos or logos. For instance, the 1st ad appeals to ethos since it cites someone who has absolute authority and has been used as a spokesperson: Cristiano Ronaldo. In addition, the 2nd, 3rd and 4th ads appeal to pathos. The 2nd ad lets the smokers realize and feel how they might be smashed just like a cockroach, the 3rd one lets the drivers recognize how bad the result of a high speed may be. Likewise, the 4th one pushes people to feel they have strong teeth. On the other hand, the 5th ad appeals to both pathos and logos. This ad might hurt fat people and let them feel embarrassed and unequal with other thin ones (pathos), and contain statements and facts related to the product “shape” as well (logos),” it contains...

Find Another Essay On What’s Behind an Ad?

Advertisements use unique ways to grab audiences: compares the techniques of two breast cancer ads

986 words - 4 pages , and help to find a cure. They do this by hitting everyone on an emotional level. One ad from the Breast Cancer Research Foundation in Cosmopolitan uses a variety of pathos. It's image of a father and his daughter in a black and white, depressing atmosphere is very powerful. It sends a message to its audience that they were left by the mother and wife. She was a victim of breast cancer. The whole ad revolves around the images of family and

Unfamiliar Picture Essay

825 words - 4 pages battle one another, because of the concepts at hand. One could say that this ad is just plainly about four men hanging out together after a hard day at work and they just want to relax. While others would just say that this is just a misinterpretation of the role of men and women in the family life. And lastly other would say this are men together trying to work together at home since the ad does say “what’s more fun than shooting the breeze with

The Truth Behind Advertising

1004 words - 4 pages both men and women as sexual objects. There are many ads that also contain implicit messages that make the reader self conscious of their looks. One of these ads was a two page add in the October issue of Maxim. The ad is an advertisement for DKNY The Fragrance. This ad is sexually explicit and causes men to believe that women will desire them if they purchase this product. The ad is a two-page ad with multiple colors that attract the

Essay 2 Consumerism Comparison Doritos

991 words - 4 pages thirty second Doritos ad with in the first nine seconds you know what this commercial is selling Doritos. The opening seen the main actor is setting at a table well dressed in a suit playing cards with three other gentlemen. At about seven or eight seconds into the thirty second commercial and you still can not tell with the product is being sold. The lighting in the room behind the main actor appears dark, with one lady in a red dress and two

Need A Friend?

931 words - 4 pages escape ads in the 21st century the stakes are high to make your ad stand out above the noise. We (humans) tend to block out a lot of what is thrown at us, this intentional blindness makes getting through the daily morass possible. So how do you reach that person who has learned how to tune you out? Manipulation in one form or another. With the science behind it, advertisers can have a laser focus on the exact demographic they want to reach and

Advertisements         In advertisements today, women and men are depicted as

667 words - 3 pages me, it is not the girls. It is that beautiful car! The lifestyles of these girls are common among the people who are interested in these costumed cars. They seem to live in an urban lifestyle. I can tell by the clothes that they are wearing. It is either that or they picked these girls right off a street corner. They also seem to be enjoying themselves and love doing what they do. It is hard to tell though. Behind those smiles could be

Persuasion and Propaganda Analysis

1283 words - 6 pages wearing shoes with the newest technology, and also because the word “ultimate” is used to describe the shoe. This can make women feel like they are using an elite shoe. Ethos: This ad appeals to your ethos, because people want to do the right thing for themselves. By saying that the shoes help you get fit faster, the ad makes people feel that is is the right choice to buy something that can affect their health in a positive way. People will feel

How School Systems Deal With ADD and ADHD

1384 words - 6 pages Deficit/Hyperactivity Disorder (AD/HD), assist parents in developing an education program suited for this disorder, and provide guidance to parents in seeking medical assistance as well.      What are ADD and AD/HD? Dr. Linda Pfiffner defines these disorders as follows: ADD and AD/HD are diagnostic terms that describe a diverse group of children who have problems with inattention, distractibility, and in many cases

Reperations For Slavery

1260 words - 6 pages their freedom in . Many have rallied for reparations for the awful treatment and years of anguish the Blacks had to endure. Recently, an advertisement entitled Ten Reasons Why Reparations for Blacks is a Bad Idea¾ and Racist Too was created by David Horowitz, a former Black Panther turned conservative activist, and sent to more than 30 college newspaper in hopes that the ad would be printed. Although, not every college printed the

Aristotle's Persuasion using Ethos, Pathos and Logos, and the Media

663 words - 3 pages than one emotion at a time to persuade. An example of this appeal is a media ad asking for money to give to less fortunate people. This one ad is effecting many emotions all at once. This ad could possibly show less fortunate people and make a person feel sadness, guilt, empathy and many more emotions. After giving money a person could feel happy or proud of themselves for doing that good deed. Many more media ads effect most peoples stronger

The Perfect Lifestyle

1004 words - 4 pages Coombs PAGE 1 Rebecca CoombsDr. Lisa WallaceEnglish 10120 September 2007The Perfect LifestyleOur society, as a whole, knows well the unattainable image of perfection. It stares out at us from every magazine cover. An ad selling Grishko's Slimz dance tights, which appeared in Dance Spirit magazine, is no different. This ad depicts only a ballerina's legs, rather then showing her entire body. She wears pointe shoes and a tutu, an image that is

Similar Essays

How To Write Ads That Sell

757 words - 4 pages in their mind: “what’s in it for me?” and how is this product or service going to solve my problems? And if your ad heading does not say what you’re trying to sell, then they will look elsewhere. It doesn’t take much to divert the eyes away from an ad if it does not catch their attention instantaneously. A large number of mistakes are made when Companies focus on their years of being in service, whose on the on the Board of Directors, how much

Comparing Apples To Androids Essay

1054 words - 5 pages . The commercial begins showing a pencil on the edge of a black table with a black background, so all that is visible is the pencil. A narrator is talking about different ways pencils have been used such as cheating in golf and playing ceiling darts by students, as opposed to the iPad ad, telling the useful ways a pencil can be used. The camera slowly zooms in and tilts, it reveals an iPad Air behind the pencil. as the camera continues to rise, yet

Visual Text Analysis

806 words - 4 pages choices, layout, arrangement ect. The ad is setup at a bus stop with two signboards. The bus stop seems to be located on a main street at night. When looking at this ad the two signboards appear to be oversized iPad’s with engraved quotes on each of them. The signboards are side by side with a glowing crisp stainless steal look, portraying the look of an iPad, which helps these images stand out to grab the attention of the reader. The ad is

Welcome To The Breitling World Essay

982 words - 4 pages illustrates the pride of an individual. It displays the status of an individual in the American society, along with the abundance of wealth that lurks in their presence. Showing Thom Richard wearing the watch confirms how much he is worth compared to someone who does not possess a Chronomat 44. The Chronomat 44 ad portrays the watch as a key into the house of treasures, leaving behind the previous monotonous life. The Chronomat 44 is a message to all