Whatis Advertising Essay

681 words - 3 pages

Slide oneWhat is advertisingSlide 2Advertising:- The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.www.dictionary.comSlide 3Propaganda- The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.www.dictionary.comPropagation:-The process of spreading to a larger area or greater numberDoctrine :- A principle or body of principles presented for acceptance or belief, as by a religious, political, scientific, or philosophic groupSlide 4Does advertising make us buy things we do not want?Slide 5-A substantial portion of our economic systemis devoted to the fulfillment of wants and desires which go well beyond thebasic necessities of life.-Advertising is an integral part of this activity andone of the most visible elements of the mass distribution system.-only source of income that commercial radio and television stations have-two-thirds of the income for newspaper and magazine publishers. Without this the media communications industry would ceaseSlide 6-Philip Nelson suggests that lower the "utility value" (that is the less good the product benefits the consumer) of a product the more heavily advertised the product and the more likely it will become a repeat purchase.-product purchaser is not the final user.- Price elasticity increase as advertisements increaseSlide 7Slide 8Slide 9Slide 10Slide 11Slide 12The Future of advertising?Slide 13Advertising in Decline?enterprises have an innate need to communicate with their publicsSlide 141.Interactive television-The interative screenprovides you with options to accept or decline an advertiser's special offer.2. Home shopping channels3.WebTV When a WebTV subscriber clicks on a banner ad,they view a full-screen, full-motion commercial for the advertiser's product and are then taken to that company's Web site.4. The Internet almost instant global audience, unique characteristics,like the ability to target individual preferences and engage customers ininteractivity.Slide 15Offer variety, convenience, flexibility,and customizationSlide 16New Trends emerging due to trends in technologySlide 17- Certain mediums will decline over time (e.g., network television)- Potential of one-to-one interactivity. E.G Internet/Music- Personalized supermarket checkout coupons, and personal in-flight video screens.- Increase...

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