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Which Segments Of The Market Are These Products/Campaigns Aimed At? Assignment

865 words - 4 pages

Activity 1:
An organisation that uses its funding to pursue a specific purpose, such as a charitable cause, rather than pursuing profits for its own benefit are called non-profit organization. WWF is one of the non-profit organisation formed in 29th April 1961 which focuses all it efforts across the world toward achieving six major goal - in the areas of Forests, Oceans, Wildlife, Food, Climate and energy. WWF has been working on its global mission to stop the degradation of the planets natural environment and to build a future in which humans live in harmony with nature and protect the world’s species and natural places, pushing for a more sustainable world for more than half a century. WWF has a slogan “For a Living Planet”. WWF uses Hootsuite’s enchanced demographic targeting and geo-fencing to focus the target audience of country offices by language and locations. When #EndangeredEmoji campaign was launched with 17 animal emoji, twitter users simply retweet WWF’s #EndangeredEmoji image so every time user tweets an animal emoji thereafter, WWF tracks usage and adds a small monetary amount for an optional donation at the end of each month. They promote through different events, social medias and different other sources. In last three or four years, there has been 400% growth through social media channels and people are encouraged to sign different petition for different campaign.

Billabong
is one of the iconic brand in Australia. The Billabong website offers a lot information about the surfing, skiing and skating industries. Billabong not only sales surfing, skiing and skating products, it also sells variety products like shorts, cap, TEE’s, jackets and more for both male and female. Billabong website provides customers with detail information on other product, what materials are used to make it and explaining the feature of a product so a customer knows what he/she is about to get along with price tags and delivery option which helps customers get more information on items. Nowadays customers are more demanding and wants to be more specific, therefore it helps consumers to gain necessary information on particular product they want which is positive points towards customer that helps to build relationships even stronger.

Nestlé is the world’s largest food and Beverage Company having more than 2000 brands ranging from global icons to local favourites in 191 countries around the world with purpose of enhancing quality of life and contributing to a healthier future as they have a slogan saying “Good Food, Good Life”. Nestlé products focus on every age of human being including pets and products those are used in daily life in different aspects of time period starting from low cost and different products. Nestlé produces...

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