Beginning the day with a cup of coffee has become a ritual for many college students. As a college freshmen, I found out that many students from the University of Illinois at Urbana-Champaign were addicted to Starbucks. Most of them consumed two to three cups of coffee per day and spend an average of $16 - $25 dollars per week in Starbucks. This was at stake because students can be drown into debt because of their overspending in Starbucks. Also, drinking too much coffee can lead to stomach problems and other debilitating illnesses that cloud the mind and make the body sluggish. Therefore, I designed to conduct a research and find out why Starbucks are so attractive that caused students overspend their money. Based on the primary sources I had found, I believed the reasons that students overspend their money in Starbucks was because Starbucks provided a better environment to students, its drinks were pricy, and it was convenience.
As I walked past Green Street, I saw a long line of people waiting outside Starbucks. This doesn’t bother me because Starbucks has influenced our lives by becoming a daily visual, but it makes me wondered: what makes people wait so long for Starbucks. So I stopped and looked inside. I found out that people who involved in this activity are mostly students at the University of Illinois. Since this was related to both students’ health and financial problem. I want to find out why are students overspend their money in Starbucks. So I compared the interior design of Starbucks from the past with the present picture, I interviewed two students from the U of I; I conducted two surveys to collect data, and analyzed the letter from the CEO of Starbucks to support my research.
First source I had was the interview with Vicky Hamilton, a junior student at University of Illinois at Urbana-Champaign who majored in International Business. According to the interview with Vicky, she almost visited Starbucks every day, sometimes even visited there three times per day. She didn’t like the feel of the library nor the computer lab, because they were too quite. She chose Starbucks instead of other cafes because the atmosphere in Starbucks was warm and cozy. The interview with Vicky supported my thesis she knew Starbucks very well, and she admitted that she’s one of the Starbucks addicted person who would spend lots of money in Starbucks. When I asked how she felt about the coffee in Starbucks. She said, “Starbucks has a great coffee flavor that other cafes, and it taste better. It’s more expensive, that’s why I ended up spending so much money in here, but still I think it worth the price”. This interview provided a better understanding of how important the environment in Starbucks affected a student’s decision.
However, the interview with Vicky was just a point of view from one person, it’s not strong enough to support my hypothesis. So I conducted two surveys to collect more opinions from other students. The first survey collected data...