Will The Internet Ever Replace The More Traditional Broadcast Media?

1582 words - 6 pages

The most recent form of communication and perhaps the fastest growing medium present in today's society is the Internet. It is common to say that the internet is the most significant new communications medium of our times and that 'the internet changes all' (Cunningham 2002:244) There are a variety of explanations as to why this is so but perhaps the most popular one is the user's ability to interact with the world from one central location. This essay will explore the rapid growth of the Internet by looking at it as both a personal tool and one used in business. It will look at how, in today's society, it seems to be taking over broadcast media in terms of popularity and effective communication. It will conclude in finding that despite the rapid growth and popularity of the Internet, broadcast media is still and shall remain an important and trusted medium.Communication is the process of transmitting and receiving ideas, information, and messages. The rapid transmission of information over long distances and ready access to information have become conspicuous and important features of human society, especially in the past 150 years.' (Hobbes 1998:14) With the development of civilization and written languages came the need for more frequent and reliable methods of communication allowing messages to reach longer distances. This was essential to the control of trade and other affairs between nations and empires. Early man used cave walls as the media on which messages could be transcribed and this was common for many years. Over the next few centuries printing techniques advanced rapidly, especially through the use of steam power. In the meantime, postal services moved from being privately to nationally owned, and long distance postal services became an affordable option. For the first time, an ordinary person could correspond with people in other countries.This communication between people who could not see face-to-face became extremely important in the new age. With the coming of the industrial revolution, businesses main concerns were with productivity. The majority of jobs at this time were in some way linked with agriculture and communication was solely by word of mouth or written text. The industrial age bought with it, however, greater demands. As time went on, technology was used to develop machines such as the typewriter, telephone and most importantly, the computer.With the introduction of computer controlled technology, employment patterns changed considerably. The use of robots allowed industrial processes to operate 24 hours a day, whilst saving companies money by cutting down on the human workforce. Some workers experienced greater freedom by being able to take their work home, digitally. The ability to work from home, using the Internet, saved on travel costs, in some cases gave the freedom to live almost anywhere in the world. This allowed companies to finely focus their workforce to increase productivity.As a result of these...

Find Another Essay On Will the internet ever replace the more traditional broadcast media?

Independent Media and the Internet Essay

4624 words - 18 pages Resistance. The server existed outside of Zimbabwe and was supported by the famous, now globalized, Indy Media Center of the United States. Word of our network spread like fire and where ever possible the people of Zimbabwe logged on to the net and learned more and more about what was really happening in their country. Most important was the ability of the news center to organize the resistance to the totalitarian state. Activist from around the

Surfing,Media, and the Internet Essay

1592 words - 6 pages Surfing,Media, and the Internet Surfing is a passion. It is a culture, a life, a disease. With the help of movies such as Endless Summer, Gidget and Beach Party, and tunes like “Surfin’ Safari” and “Surfer Girl,” surfing became the fad of the early sixties, and has lasted. Being exposed to the Annette Funicello and Frankie Avalon Beach Party movies brought surfing to my immediate attention. I love their cheesy plots and musical

Mind the Gap: Will the auditing expectations gap ever disappear?

2331 words - 9 pages not corroborate independently and a move away from self regulation to socially representative agencies meaning that although this gap can be narrowed by providing more assurance that fraud will be detected it is unlikely ever to be completely eliminated and the increased assurance would be offset by higher costs and lengthier audits.3 Why the Expectations Gap will Never DisappearIt is in the interests of both the general public and the auditing

Tiger Woods Will Become The Greatest Golfer Ever

636 words - 3 pages about the history of golf, and they have prematurely assessed Woods as the best player ever. Who is to say that Tiger golf game wont decline as fast as it peaked? I definitely think that the golfing fans around the world require plenty more time to decide on the question: Is Tiger Woods the greatest player of all-time? As you are already aware, my opinion is that Woods is not the best player of all-time, but I strongly believe that if Tiger remains as strongly motivated as he currently is, he will eventually become the best player ever.

The Importance of Public Broadcast Television

2013 words - 8 pages coming idealists, visionaries, artists, performers, and filmmakers, to be heard and/or seen. PBS also uses the internet to sell merchandise, such as music collections and documentaries that were previously shown on the channel. This will aid in attracting funding. Public Broadcast Television is not promised to us by the government. If the funding is gone, so is the channel. If PBTV is lost, there would be an empty space that would not be able to

Will the digital revolution transform the media?

2652 words - 11 pages media and communications field, and so the prospect of digital advancement fits hand in hand with the inevitability of convergence. "In contemporary thinking on communications one point is often emphasised: the unification of telecommunications, broadcasting and computers" (Flitch, 1995, 138). Each different part of the communication field will come together more closely as a result of further digital advancement, and will start something described

The Internet has revolutionised the media: discuss.

1622 words - 6 pages . Governments will find it harder to 'cushion' or even suppress information, due to its speed of travel across the world. The Internet has caught on faster than any other medium in history.The Internet is a fusion of both print and broadcast media, and is slowly replacing them. TV will soon be available on the Internet, and newspapers have had an online presence for many years now. The World Wide Web has already found its solid place in many

The Internet and A Global Media Market

1775 words - 7 pages digitalization of traditional mass media will be briefly introduced in the first and second sections. The third section will examine how the internet helps to produce and access media information globally. Next, the advantage of the internet will be discussed to compare with traditional media. The internet has reconstructed people’s ways of life. Meanwhile, it has changed the regulation of the governments’ control in today’s network society, which

The Internet and How Society Consumes Media

1831 words - 7 pages original. The study continues to break down which online medias are becoming predominate. Some of the main traditional media replacements include, online papers, news sites, analytical journals, Internet portals and online forums (Krasnoboka, 2002). Of all the replacements, online papers are most like original traditional media. One benefit of an online paper is the dialogue that can take through comments. It can also reach more viewers because they

Traditional Media vs Blogging: The Quest for Quality

2637 words - 11 pages paywalls to counter cuts in advertisements while most readers, as a research by Nielsen Research in Australia suggests, will migrate away from these sources to free content (Macnamara 2010, P.27). The nature of traditional media as profit-driven business under constant financial pressure inevitably results in a growing concentration by journalists and editors on achieving maximum audience rating or click rate, which leads to more advertisement sales

The Effects of the Internet and the Global Media Market

1485 words - 6 pages completely different level. This essay will seek to analyze the global media market the internet has created by researching the history of the internet, its move to a global stand and the global applications that it offers. History of the Internet To understand the current global market of the internet, one must first understand how the internet was built. The internet initially started out as the APARNET in the 1960’s, it was set up by the

Similar Essays

Traditional Journalism Is Struggling To Reshape Itself As The Variety Of Alternative Media – Blogs, Twitter, Etc – Create More Populist And Often Less Professional Forums.

958 words - 4 pages Traditional journalism is struggling to reshape itself as the variety of alternative media - blogs, twitter, etc - create more populist and often less professional forums.Indeed, ever since the web was made available to the public, traditional journalism has been struggling to integrate the newsroom with online operations, but at the same time without lowering standards of reporting and verifying information.In traditional journalism, the press

Can E Learning Replace The Traditional “Chalk And Talk” Delivery?

1849 words - 7 pages this fast-paced world. E-learning gives the learners a control over their learning process, and so responsibility. The instructor’s part is to provide the presentations and the media available for a specific course to the entire learners enrolled in that specific course. Thus, every member of that course will receive the same materials for their own benefit, which creates a unified learning experience. A unified learning experience helps to

The Internet: The Greatest Invention Ever

1020 words - 4 pages line. Another means of receiving internet, which is becoming more popular today, is via satellites. Data will be passed from an internet company up to the satellite and will spread a beam to various locations. With faster speeds the internet has widely grown to a more publicly used system. In essence the internet has recently been used for personal online space, public websites, and even online education. Colleges will create a website that

Arts: Film & Tv Studies: Broadcast Media What Media Bias? The Awful Truth For Both Parties

1284 words - 5 pages is willing to admit, is that both are right, and both are wrong. For all intensive purposes, there is no bias. While, no matter where one looks, there will be seemingly biased accounts, they come from both sides. You can pretty much find whatever viewpoint you want to hear from. In the next few pages, we will examine the different mediums used for news and look at reported biases in each of them.TV is one of the more pervasive mediums used for