Wisconsin Dells Essay

932 words - 4 pages

"What can we learn from the Dells data to help business owners in their advertising and marketing activities?" My initial research has led me to try and improve the economy by offering two areas were I feel will introduce money into our economy. New marketing and advertising campaigns directed to capitalize in two areas; Number 1 is shopping and number 2 is bungee cord jumping.The following bulletins are points of interest and recommendations derived from my findings:-Start to advertise and market directed to higher income people.-Increase shopping marketing to focus more on the new Tanger outlet mall.-Offer incentives for (selective) guests to contribute their Wisconsin Dell experience by posting their opinions on the Tripadvisor.com website.-Increase marketing and advertising using new mediums, which will attract tourists who are interested in extreme sports (bungee jumping.)A large percentage of visitors are coming from Chicago. For those folks, I would create 3-5 day packages. Four days is the average stay from the folks visiting from Chicago. Chicago tourists come from mostly lower to mid income level. Because of the vast variety of activities that the Dells offer, I would create a pilot program that targets the upper income folks from Chicago. In fact, the majority of visitors are coming from the lower to middle income bracket; why is that? I feel a study should be conducted that focuses on this question.ShoppingShopping is an important activity to market across to all visitors even those from Chicago, where shopping is extremely popular. Most visitors selected shopping as an important activity, so therefore we should continue to glamorize the shopping experience at the Dells. With a few exceptions, the closer folks from the state of Wisconsin, mostly Madison, did not select shopping as an important activity to them on their visit to the Dells. This can be dissected into two causes; number one is the biggest regional competitor, the Mall of America draws local shoppers away. Number two is the simple fact with the close proximity the locals might be keener to simply want to get away for a 1-2 day trip and with all the activities available to them shopping very well could be a low priority. We also should take into consideration the variety of shopping being offered. In other words, there are only so many souvenirs that people want to purchase. What we might want to consider is the quality of shopping versus the quantity. With the popularity of the outlet malls throughout the United States, it is my recommendation to conduct a study designed in stronger advertisement and marketing of the new Tanger outlet mall. Whereas before, potential visitors have flocked to Minnesota for the Mall of America and for other outlet malls, now we are in the position to put the Dells on themap. With the stores now at 100% occupancy, the time has...

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