This website uses cookies to ensure you have the best experience. Learn more

In The Role Of A Marketing Consultant Provide An Integrated Marketing Communications Plan For A Company Of Your Choice.

742 words - 3 pages

Google has introduced a new five inch Google smartphone in late autumn 2013 which is co-developed by Google and LG Electronics, and this is the first device run a new Android operating system (AndroidTM 4.4 named KitKat) which also the fifth smartphone in the Google Nexus series, called Google Nexus 5. Continued the success of the last Google device Google Nexus 4, Nexus 5 released on October 31st, 2013 (Mariano, 2013) with two colour black and white and it rapidly became the top hottest seller when Google had run out of this Nexus 32GB black model in just six days after its release date in the United Kingdom (UK) according to Tung (2013).
However, despite the fact that Google Nexus 5 in two memory version 16GB and 32GB has raised their sales by attracting their customers through its low price (£299 and £339, respectively), the marketing communication is still needed in order to increase dramatically the sales of this potential smart mobile device, and at the same time to develop a great chance to compete with top ranked smartphone in the near future. The purpose of this report therefore is to recommend a marketing communication campaign by conducting a context analysis in relation to Google Nexus 5, set its objectives, recommend promotional strategies, evaluation and control activities.
SOSTAC Planning System
The SOSTAC planning system will be used in this report as an initial framework to develop a communication plan for Google Nexus 5. It is one of several ways to develop a marketing communication campaign which consist of all essential elements that any plans must have. The SOSTAC system includes situation analysis (or context analysis), objectives, strategy, tactics, action and control (Smith and Taylor, 2004). With a simple structure made up from series of simple questions which applicable at many levels and in many situation, SOSTAC gives logical order for many businesses to tackling any marketing communication plan. Hence, in the situation analysis, the report will show where is Google Nexus 5 now in the smartphone industry; where do Google want to go (objectives); how do Google get there (strategy) and the details of that strategy (tactics); what actions Google will carry out and how should it be control and monitor performance?
Context Analysis
Context analysis is the first main part of SOSTAC planning system to create Google...

Find Another Essay On In the role of a marketing consultant provide an integrated marketing communications plan for a company of your choice.

Marketing Plan for a Cosmetics Company

5875 words - 24 pages Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY.            CosmoCosmetics.      1389 Sunshine Ave.      Fort Lauderdale , Fl 34587            CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.      CosmoCOsmetics would be the exclusive manufacturer that sells to

Using Integrated Marketing Communications Essay

623 words - 3 pages Integrated marketing communications (IMC) is a concept that was designed to make all aspects of marketing communication work together as a unified force, rather than individually. Using both Advertising and Public Relations helps create consistent brand guidelines and esteem that is clear and efficient to the brand. It can be delivered across traditional and non-traditional media platforms thus working for the overall good of the company

Integrated Marketing Communications - Starbucks

2949 words - 12 pages United Airlines, Holland America cruise line, Seattle Kingdome, an Alliance with Barnes & Noble bookstores, among others. Stoking the niche for seasonal drinks, Starbucks added caramel apple cider and white chocolate mocha just in time for the holiday and winter months. This year's lineup of new summer beverages will be announced in a few weeks.The last cornerstone of the marketing strategy of Starbucks is clustering. The company locates stores

Marketing Plan for Modcon a company in EMS segment

2332 words - 9 pages diversity and recognizes individual contributions; and to help them gain a sense of satisfaction and accomplishment from their work. Support initiative and creativity by allowing the individual great freedom of action in attaining well-defined objectives.2. The Marketing AuditWhat is a marketing audit?Defined by Kotler et al,(Mercer, pg. 517) a marketing audit is an independent appraisal of the internal and external environment in which the company is

Integrated Marketing Communications and Marketing

1107 words - 4 pages audience without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC will be defined, the definition will be shown in the differences of profit to not-for-profit types of organizations as well as providing a current real world example for review.IMC DefinedIntegrated Marketing Communications (IMC) is

For a product of your choice discuss why it is important for marketers to 'balance' the marketing mix

979 words - 4 pages the marketing mix since it is the element that generates profit for the organisation. The other P's help in enhancing sales but cost money. The pricing of a Barbie doll must reflect the supply and demand relationship. When deciding on a price an organisation should take into account company objectives, competition and the demand for the product. When Barbie is first launched onto the market the prices should be low in order to get people to buy it

Complete Business Plan for Ficticious Marketing Consultant Firm - Includes Cash Budget and Statement of Cash Flows

3288 words - 13 pages " company operations, processes and procedures. We can help businesses access new customers and develop more opportunities by exploring new markets via new approaches within your business. We can also help businesses to create a definitive, attainable, proactive plan for the future, so that there will be no stopping the growth the company can experience.With all of the services combined, A & L Marketing will be able to offer the best advice

Marketing Plan for a Gaming Company entering a new market

1969 words - 8 pages Executive Summary:The following marketing plan forms the basis for the introduction of a new chain of games by Indiatimes. The analysis allows up to outline the best strategies to follow for the achievement of the company's strategic goals. India games content will be marketed as a unique platform while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to

Marketing Plan Of A Product

556 words - 3 pages marketing strategies. Marketing strategies are the specific steps you plan on taking to promote the product. For example, an online marketing strategy may include establishing social media network accounts for the product and establishing a company blog as a way of sharing information with customers, receiving feedback from customers and ultimately driving visitors to the company website where they can buy the product. Marketing strategies describe how

Elements of a Marketing Plan

1147 words - 5 pages Analyse the elements of the marketing plan/marketing planning process in achieving business successA marketing plan is a vital part of achieving business success; it has many elements that assist in achieving this goal. These elements are, a situation analysis, market research, establishing target markets, identifying target markets, developing marketing strategies and implementing, monitoring and controlling. A quintessential businesses that

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages movies (Dudovskiy, 2013).Integrated Marketing CommunicationsAlthough marketing communications has been used for several years as an umbrella term to refer to the various communication functions used by marketing, strategic integration of these functional areas is what makes integrated marketing communications (IMC) a new approach to reaching consumers and other stakeholders (Duncan and Everett, 1993).According to Jenkinson (2006), IMC is the process

Similar Essays

Dewars Analysis Of The Integrated Marketing Plan

2646 words - 11 pages could provide the company with additional revenues more quickly but could also refrain from opening a window of opportunity to gain a foothold in a new, potentially sustainable segment in a region of the country that accounts for the highest number of sales.Preliminary measurement of the onsite trials is a necessity which can be best achieved by monitoring sales on Dewar's in sites chosen and neighboring bars immediately after an event is staged

Growth And Adoption Of Integrated Marketing Communications

2504 words - 10 pages Growth and Adoption of Integrated Marketing Communications Integrated marketing communications or IMC is a development that began in the 80’s as a way of encompassing all internal and external communications in an organisation. This process meant that all aspects of marketing communication were now able to work under one umbrella as a unified system where everyone communicate with each other instead of working in an isolated manner. Although

Estee Lauder: Integrated Marketing Communications Plan

4630 words - 19 pages choice for 17-25 year olds (see appendix 4 & 5).o Personal Selling - All Estee Lauder sales consultant are specifically trained and have high levels of product knowledge. Cosmetics is a high involvement purchase and therefore requires consultants to have an in depth knowledge of all products offered by Estee Lauder.o Direct Marketing - Currently Estee Lauder are not using the internet for direct marketing sufficiently. Department stores often

Marketing Plan For A Telecommunications Company

1990 words - 8 pages meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the job of marketing management to understand and manage the links between the business and the "environment".In our survey we tried to find out the link between different stages of developing a long term marketing plan. For our studies we have selected Sri Lanka Telecom Ltd. Detail analysis of the company and the telecommunication industry