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Women And Their Misogynistic View In American Culture And Media

1048 words - 5 pages

The media influences many aspects of American society. Media affects sexuality, gender roles, and family structure. The images of gender projected through the media correlates with gender norms held in society. The media demonstrates a misogynistic view towards women. Women, statistically, interact with media more than men and are exposed to the images the media promotes. Media distorts how women should look, their role in society, and sexuality. Despite the negative images presented in the media, these beliefs can change.
The role of women in society has been promoted as subservient and inferior to men. This concept is still upheld as a standard. Women are less likely, “consulted as ‘experts’” (Lee and Shaw 67) on a topic than male counterparts. Women not being regarded as “experts” (Lee and Shaw 67) reinforces women as inferior to men. In the media men are regarded as “spokesperson” (Lee and Shaw 67); this idea are competent and trustworthy to represent a product. Society labels women as incompetent and does not accept women having authority. The lack of women holding authoritative positions reveals the discomfort American society feels with women and power. This concept has persisted throughout time; women are seen as inadequate to males. In the media news women are substantially “underrepresented” (Lee and Shaw 67). The trend presents women as undesired and disassociated from society. The disassociation implies to women they are not valued. The under representation of women in the media enforces a patriarchal society. The society is represented by men. Stories in the media associate women with “family, looks, or romance” (Lee and Shaw 67). Those stories enforce the view of women being care givers and only valued for physical appearance. Presentation of women in a romantic or familial manner reemphasizes stereotypical norms. Stereotypes are displayed through advertising; showing women concerned with beauty, romance and being advised with household duties. The lack of women shown in professional settings encourages the notion that women do not belong in the workforce. Women have the role in society as victims; media strengthens this sentiment with the portrayal of women as victims.
Media influences the norms of beauty. Beauty is defined by the standards promoted in the media. Society is fixated with beauty. Stories that include women focus on the body image and beauty. The quest for beauty leads to, “surgical and chemical procedures” (Lee and Shaw 69) and the obsession with beauty trivializes these procedures. Media promotes an archetype of thin and white. Racial and culture define beauty, therefore white skin is promoted as beautiful. Promotion of white skin as the equivalent to beauty affects the self esteem of other races. Other races strive to achieve white beauty. Images promoted in the media influence the perception of beauty in other races. Males from other races prefer women with, “light coloration” (Sewell 61). The preference of...

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