Women In Advertising Essay

545 words - 3 pages

In the film Killing Us Softly 3, portrayals of women are most always depicted as inferior, helpless, objects, physically perfect, and intellectually invaluable. The advertising industry started in the seventies as a twenty billion dollar business and has grown since then to a giant one hundred and eighty billon dollar big business. United states citizens are exposed to over three thousand ads in a single day. With that many ads exposed to a person in a day it would be pretty difficult not to be influenced by them. One product?s slogan was ?In your face all over the place?.Women in our society are expected to be physically flawless for the most part. Advertisement is great proof of that. Very rarely do I see an ...view middle of the document...

The film said that one in five women have eating disorders. Could this be a result of advertising? Many ads tend to objectify women by focusing on a single part of their body; this turns women into objects, things not people. Thinking of someone as less than human makes it very easy to abuse and even in some cases kill another. Domestic violence has become somewhat of an epidemic in this country in this day and age, maybe some of it has to do with the way women are viewed and portrayed in the media.Body language says a lot in advertisement. Much of the time females are photographed with a man looking down at her showing dominance. Women are also usually pictured inactive and helpless. This holds true unless race is involved, then the roles are reversed. Sometimes dominance and violence are even sexualized in ads.Sex sells. The terms now has become a little cliché but is still very true. The trend these days seems to be going a little younger. Teens and even children are being shown as sex objects in advertisement. The ads urge women to be innocent yet sexy and virginal yet experienced, something that is quite impossible. The United States has the highest rate of teen pregnancy of the industrialized countries. I think part of this is because the images of young girls in ads and media depicted as more mature than they really are.In recent years the stereotypical ideal woman is slowly changing into a more curvy figure. Women are still far from being shown in ads as independent intellectual beings. I thought that the movie was kind of interesting due to the fact that it pointed out some subliminal messages that advertising uses. Whether we know it or not advertising affects all of us in one way or another.

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