Women's Weekly Magazines Their Suitability For Advertising Purposes Uk

1441 words - 6 pages

List of ContentsTitle Page Page 1Women's Weekly Magazines- A summary Page 3Women's Weekly Magazines - A guide Introduction Page 4Women's Weeklies - Who Reads them? Page 5Women's Weeklies - Who Advertises in them? Page 6Women's Weeklies - Strategic Overview Page 7Women's Weeklies - Conclusions and Suggestions Page 8Bibliography and List Of Resources Page 9magazines.Women's Weekly Magazines- A summaryAfter researching the women's weekly industry I have found that most readers are aged between 25-45 years oldThese women tend to be working women, housewives, or mothers and are on Low to Mid range annual salaries.I have also looked at the past and present market and market trends, I believe that although the women's weekly magazine net profit was down in 2003, that by 2005 it will rise steadily.'There has been a trend by key consumer magazines owned by publishing companies, to bring out new magazines almost every other month. In general magazines are also shorter than they were 5 years ago, and if a magazine is not having the desired effect it will quickly be taken off the shelves. ' (Lifestyle and Specialist Magazines Market Assesment, Key Note Publications Ltd January 2003).In the report it states that's various companies advertise with women's weekly magazines, and in the conclusion section, it states that there are many companies and brands that will find these publications usefull for advertising.They are also more cost effective than the Glossy Magazines such as Conde Nasts Vogue, or Country Living.It is on average 35-40% less to take out a full page advert in a woman's weekly magazine.Low-Mid range Beauty Products, Public Information Messages, Political Parties, Supermarkets are among those who should and do advertise well in Women's Weekly3Women's Weekly Magazines - A guideIntroductionThe purpose of this report is to not only provide the reader with a guide to the suitability of women's weekly magazines for the advertisements of different products, and services.This report will also show an overview of the market, including it's structures and trends.It will show who the readers are, and which companies tend to advertise in the magazines.For the purpose of this report, four magazines and various Issues will be the main focus of research.The Five magazines are ; BELLA, WOMAN'S WEEKLY, WOMAN'S OWN, TAKE A BREAK, and CLOSER.The data relating to this guide, has been carefully researched and the most relevant, up to date facts and figures entered into this report.Recommendations regarding the suitability of women's weekly magazines for advertising purposes will be included in a separate section at the end of this report.4Women's Weekly Magazines-Who reads them?To understand the benefits of advertising your product in a certain publication or type of publication, it is important to first look at who you are trying to appeal to.Once this has been established the next step is to set out on finding the best way to reach this group of consumer.The five...

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