This website uses cookies to ensure you have the best experience. Learn more

Word Of Mouth Buzz Essay

786 words - 3 pages

The Word-Of-Mouth Buzz

'Buzz', if you're a company you will love to here that word. The Buzz is nothing
more then the promotion of a product by the word-of-mouth. However, this
word-of-mouth promotion has become a very strong force making products that were
unknown huge successes. If companies are able to reject the common myths that go
along with the buzz then they can use to huge power of the buzz to become
nothing other then a marketing legend (Dye, 2000).
The way in which the buzz gets started is by people sharing their experiences
with each other. When these experiences are favored by the other person the
result of it could be a huge success in whatever the experience was. Blockbuster
recently had success with some of their commercials dealing with Harry Potter,
Beanie Babies, and Pokemon to name a few, and it was all driven by customers
word-of-mouth promotion (Dye, 2000).
Many companies have no clue what to do when it comes to a marketing campaign
that will use the full power of word-of-mouth promotion. These companies could
be getting the full benefits of the buzz if they understood how it worked. For a
company to do this they need to look at the five myths that are associated with
the buzz to gain a better understanding of really what it is (Dye, 2000).
The first myth says that 'Only outrageous or edgy products are buzz-worthy'
(Dye, 2000). This is not true because '54% of the U.S. economy has been
influenced by the buzz' (Dye, 2000). Products that are viewed to be in that 54%
range are pharmaceuticals, electronics, and transportation to name a few. In the
pharmaceuticals world Viagria and Fosamax are two products that have huge buzz
effects. In the electronics world there is always a buzz about the new products.
There are many other products that could be viewed a being buzz worthy. Don't
get me wrong, not every product is buzz worthy, but if the product is a good
price, easy to use, is reliable, and is easily seen by others then

it is buzz worthy (Dye, 2000).
The second myth says that 'Buzz just happens' (Dye, 2000). Buzz does not just
happen it comes from carefully managed marketing programs. Stores such as Tommy
Hilfiger hire young adults to work in their stores so that they will were their
clothes outside of work witch will...

Find Another Essay On Word Of Mouth Buzz

The impact of Word of Mouth in influencing purchasing behavior of UTAR Kampar Students

1766 words - 8 pages ORGANIZATIONAL COMMUNICATION AND ACTION COMMUNICATION STYLE (NESTLE) DURING CRISIS The world is against the idea of Nestle using palm oil in their product which causes the killing of orang utans. Greenpeace changed their homepage to a Kit Kat logo which happens to be a mock-up approach. The reason being is to inform their online visitors to stop Nestle from destroying rainforests to gain palm oil and also to write to the CEO through its website

Promotion Strategies Essay

1551 words - 6 pages this assignment I will characterize mass media's and telemarketing's role as part of the promotional mix, who pays for them, and how they are perceived by consumers with regards to their objectivity. I will also explain how traditional Word-of-Mouth works and round up the assignment discussing "buzz" advertising. First, let's discuss television mass media's role in the promotional mix. Mass media's (television, radio, magazines, etc) role in

Marketing James Patterson Books

1017 words - 4 pages to be a best-seller might be the impetus necessary to finally penetrate more of the omnivorous readers. Now Patterson would have a broad spectrum of readers across the globe discussing his novel and creating a buzz before it even reaches a mass audience. This is a similar model to the one employed in the movie industry, where movies are pre-released to create a word-of-mouth campaign before its larger release. Patterson notes that the book

Appeal of Robert Frosts "Out Out"

1062 words - 4 pages everybody knows and can imagine the sound in their head. The opening line is dramatic, as the reader knows the dangers of a chainsaw. The title “Out, Out” is actually a quote from Shakespeare’s Macbeth when Macbeth receives news that his wife is dead; “Out, out, brief candle!” (Macbeth V, v, 23) signifies her death. The poem has a title about death, and the poem starts off by describing the sinister sounds that a buzz-saw makes. Frost uses a word

21st Century View of Death, through the Eyes of Emily Dickinson

1345 words - 6 pages . Dickinson uses the hyphens all around the poem to set up breaks and to stress either the next word or sentence to follow. Throughout many of Dickinson poems she capitalizes words that do not start the line. Dickinson can be using that method to show importance to a word that has to do with the subject of death and Dickinson view on death. There is a lot of speculation about “I Heard a Fly Buzz When I Died,” revolving a religious agenda towards it

Viral Marketing: Creating Viral Video Advertisements

3360 words - 13 pages shifted from a one-way communication to a two-way communication between company and customers. This whole new approach of a two-way communication has introduced the concept of word-of-mouth (WOM) marketing (J. Larson, R. (2009):3). Moreover, according to Jure Leskovec, the increasing use of WOM has justify that it will affect the chances of consumer buying a product, from the feedback or information the customers gather from the reviews and

An Analysis of I Heard a Fly Buzz- When I Died and Jilting of Granny Weatherall

2328 words - 10 pages a Fly buzz- when I died” when compared to Katherine Anne Porter’s “The Jilting of Granny Weatherall”. In poetry, a writer’s diction is very important; poets want to be able to distinguish themselves from other poets or writers. A poet must choose words that are significant and expedient due to poems short length. Dickinson’s word choice, or diction, is a main element of her style. Dickinson’s repetition of “Stillness” in the poem “I heard a Fly

Assignment: Marketing the Playstation 4

1620 words - 7 pages gameplay and high emotional excitement for future PlayStation online updates. Since the PlayStation 4 will have its own social network that connects different gamers throughout the world, it will generate a high amount of social buzz. (Group, 2013) The new PlayStation 4 will also generate word of mouth through promotions and contests. (Berger, 2013) We will utilize Facebook and Twitter and bring out PlayStation 4 merchandise to support these

Summary of Michael Curtin's article "Murdoch's Dilemma, or What's the price of TV in China?"

599 words - 2 pages as "a version of Chineseness that embraces the conservative culture and political philosophies preferred by the Party leadership in Beijing. But because of the prohibition of newspaper advertising for foreign satellite services, and control over access to cable systems Star TV funded many celebrations and events to spread word of mouth and increase popular buzz with mild success.On the other hand the government regulations imposed on Phoenix also

Pepsi Lipton Case

2182 words - 9 pages Problem PepsiCo selected Brisk Iced Tea as one of three brands that would advertise during the 2011 Super Bowl, which would be the first mainstream ad for Brisk since 2002. Brisk recognized the Super Bowl TV spot as an opportunity to introduce its brand to young millennial males and Hispanics through a viral advertising campaign. Brisk needed to choose an integrated advertisement campaign that would create positive word-of-mouth buzz for its

E-Commerce Trends: Viral Marketing

740 words - 3 pages E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a business's product or service. Yet until recently, although companies certainly have paid attention to popular buzz

Similar Essays

Experiential Marketing & Word Of Mouth

1183 words - 5 pages media coverage of a buzz-generating event. But the point is not so much big or small as it is engaging the audience that is most likely to have the biggest impact on the client's objectives, at the time and place where that audience is most likely to be receptive to hearing the message.Recently we conducted a study of consumer response to experiential marketing that proves a link between live marketing events and word of mouth. Not only did 70

How Damaging Is Negative Word Of Mouth?

2577 words - 10 pages of mouth sooner or later. Lately, word of mouth has become the buzz word of the marketing circles in the western hemisphere. Great efforts are being made to utilize it affectively for the promotion aspects. Many innovative ideas are being to put to use to find ways of extracting a solely positive impact of word of mouth for it has always been a double-edged sword. An Urdu idiom bad achcha badnam bura expresses this concept very accurately

Impact Of Word Of Mouth On Consumer Attitudes

668 words - 3 pages Literature Review Since the 1960s, a large body of marketing research has documented the pervasive impact of word-of-mouth on consumer attitudes and behavior (Bansal & Voyer, 2000; Bone, 1995; Buttle, 1998; Herr et al., 1991; Laczniak, DeCarlo, & Ramaswani, 2001; Smith & Vogt, 1995; Wirtz & Chew, 2002). Word of mouth (WOM) communication is recognized as an important medium for influencing consumer behavior (Arndt, 1967). Consumers generally have

Social Media; The New Word Of Mouth In A “Socialnomics” World

1070 words - 5 pages Social Media; The New Word of Mouth in a “Socialnomics” World If we were to think back to the first popular form of social media we can recall, whether it be Xanga, MySpace, etc., and contrasted its influence in our daily lives with that of the most recent social media networks like Facebook and Twitter, the difference we observe would be great. Recently, tweets and Facebook status updates are taking the place of printed and online reviews. It