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Working Capital Structure Of Web Solution Inc.: Financial Analysis, Business Model, Market Analysis Of Pakistan

3180 words - 13 pages

Course TitleWorking Capital ManagementSubmitted ToYousuf Ibnul HasanSubmitted ByGEETA KHIANI REG # 2723Date of submission19th Apr 2007AcknowledgementWe would like to thank the instructor, Yousuf Ibnul Hasan for motivating and providing us all the relevant data and necessary guidance to make the completion of this Feasibility report possible.The group also wishes to thank all those people who directly or indirectly helped in making the completion of this report possible.Writing the report has greatly enhanced our knowledge and has proved to be an enlightening learning experience as it has enable us to view the new idea's / existing projects from the Business point of view (like to analyze those and take decision of weather or its feasible or not, we should go for the project or not, would it give us the Required ROE or not etc).We would like to express the fact that we have written the report to the best of our ability.Table of Contents2Acknowledgement 3Table of Contents 6Executive Summary 8Mission 8Company Summary 9Description Of Product/services & Technology Used 9Future Services 10Market Analysis 10Customers and Target Markets 10ISPs face challenges 11Broad access becomes more prevalent 11"Free" Internet access proves viable 12Main Competitors 12Key competitors are detailed as follows: 12Jump.Net 13Arizona.Net 13EarthLink 14Mindspring 15Business Model 16Competitive Advantages 16Marketing Plan 17Marketing Strategy 18Organization 18Personnel Plan 19Patents, Copyrights and Trademarks 19Critical Risk & Environmental Factors 20Startup Schedule 20Funding Uses and General Assumptions 20Breakdown of funds: 21Financials 21Break Even Analysis: 22Forecasted P&L and balance Sheet: 22Profit and Loss 23Pro Forma Balance Sheet 24Significant Assumptions 26Ratio Analysis 27Conclusion Executive SummaryWeb Solutions, Inc. (Web Solutions) is an Internet Service Provider (ISP) based in Karachi, Pakistan. The company offers the following services to its customers:Dialup and dedicated Internet access (up to 64 Kbps).High bandwidth Internet access (128 Kbps).Integrated Services Digital Network (ISDN).Digital Subscriber Line (DSL).Wireless.Website and virtual domain hosting.Network design, installation, and administration services.Web design (currently outsourced).Web Solutions is a company driven to provide customers with a complete solution to their entire current and future Internet and private network needs. The company's customer base includes all consumers and all small- to medium-sized businesses, including start-ups.Web Solutions benefits from several strategic alliances by receiving very competitive pricing on most services, allowing the company to offer competitive pricing on its services to customers.Competitive threats come from other ISPs located in or around Karachi, including the following companies: Jump.Net, Arizona.Net, EarthLink, and Mind spring. Most competitors offer solutions for Windows, and perhaps Windows (NT), but ignore all other...

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