World War Ii Propaganda Poster: We Can Do It

769 words - 4 pages

For centuries women have been depicted as weak beings when compared to men. In the early days, women were not allowed to go to work because men did not think they had the same abilities as they did. The role of a woman was to stay in the house, cook, clean, and take care of the children. However, through the World War II propaganda poster exclaiming “We Can Do It!” featuring Rosie the Riveter, women were able to prove that they had the same abilities as men and began a revolution in the U.S. workforce.
The poster was first introduced to the public by J. Howard Miller in 1942 for an ad agency that was commissioned by the Westinghouse Power Company. The poster was one of many other ...view middle of the document...

Men were not comfortable with the idea of women working in factories for fear that they would lose their femininity, and thus needed some convincing and encouraging to support women going to work in order to support the war effort. The way Rosie looks in the poster provides the needed encouragement and reassures the men that their wives can work in a factory and still maintain their femininity.
One of the first noticeable signs in the poster is the “We Can Do It!” written across the top. This states that being a woman does not stop anyone from being able to work in a factory and encourages women to realize that they have the same abilities as men. Another noticeable sign is the muscle’s in Rosie’s arm. This is a purposeful tactic aimed towards women to show them that they are just as powerful as men. However, even though Rosie looks very masculine flexing her muscles, the paint on her nails and makeup on her face shows that women can be feminine as well. Rosie’s clothing also proves that women can still be feminine while working. Her polkadotted bandana is not only practical to keep the sweat out of her eyes, but also adds a pop...

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