Writing Project 1 Essay

970 words - 4 pages

My mother always told me everyone is beautiful and unique in his or her own way. However, I question myself as to whether this is or is not the truth anymore. When I see advertisements with beautiful women who are flawless and thin, I think to myself, this is the type of female who is considered to be normal and acceptable in today's society. As I look at my own body, I realize I do not stand up to the females in advertisements or the models in my magazines. Tactics used in advertisements promote anorexia.
You must be thin to be acceptable. Pepsi made this perfectly clear with their ad campaign for their "Skinny" Diet Pepsi can. They released this can for fashion week in 2011, claiming the can was slim and attractive. The ad for this "Skinny" can showed a very young, beautiful woman wearing little to no clothing, sucking the soda out of the can from a straw. Ad's like this claiming the can is "slim and attractive" are stating that being slim is the only way to be attractive. The company is saying that skinny is better. By showing the young woman in little to no clothing the ad is promoting that because she is drinking the "Skinny" soda she can now wear the revealing clothing. She is promoting the illusion that being beautiful and perfect is only for those who have the body structure society labels as skinny. Instead of showing the woman in something more covering or modest they chose to put her in something revealing, therefore in a sense saying that modesty is for overweight women but sexy clothing is for thin women. This ad makes larger women feel like they are less of a person, or they are not as sexy as the young, thin women being modeled in this ad
Women only get attention when they are thin. Or at least this is what is portrayed in Skinny Water's ad for their zero calorie drink. The ad shows a thin women facing a paparazzi, and they're taking her picture and she is just loving the attention. The ad's slogan was "Skinny always gets attention". This is portraying that larger women do not get the same amount of attention as the thin women do. This ad is showing that thin people are beautiful enough to get their picture taken by a group of men, but larger women are not. The skinny women is being portrayed as famous, well liked, and very desirable but the ad is also saying that larger people are ugly, less liked, and not desirable because they do not have a small body type. Women are getting the wrong impression that if they drink this water they will become skinny and receive attention because of it. They are forced to feel that people only want to give attention to skinny people, that being any other size than...

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