Wwe Case Study

2867 words - 11 pages

Introduction
The case is all about the evolution of the Wrestling industry, rise and eventual fall of WWF (E). This case generates issues about the evolution, growth, competition, financial stress and other aspects of the wrestling company, WWF (E). Originally WWF was founded by McMahon Sr. and later won over by his son Vince McMahon Jr. The wrestling industry has seen many ups and downs but WWF and WCW were the companies that remained there even at the time of over saturation face by the wrestling field. But when competition grew, WWF almost lost the battle. But the new ambition built in the heart and mind of the young Vince McMahon Jr. led WWE to new horizons of wrestling industry. He improvised the company into an expanding organization and was always capitalizing on opportunities as a strategy to scare off his competitors. He was eager to take risks and spend relentlessly on his work so that he could give his competitors a magnified but false image of his capital. He helped turning the fighting sport into mainstream family entertainment. McMahon's ego forced him to offer hart, an aging star an offer he could not afford. He also introduced celebrities in the wrestling field bringing a harmony between the wrestling and musical entertainment world. Vince's innovative style was to concentrate on the character development of the wrestlers. He wanted to cover most of the segments of the population from children to adults. Because of his harsh efforts, a small wrestling company grew up to become a large empire in the wrestling industry. It set its own trend. However, later WWE was stuck by its own ways which was due to the lack of an appropriate strategy. Keeping control over the ever-growing industry as well as facing the hard core competitors to keep pace in the market was quite a tough job to do.
WWF created image personas like Million Dollar Man, the Good Guy Hitman Hart and Bad Guy Razor Ramon which became major success all over the world in many different languages. However, a rival company WCW that was owned by Ted Turner, made things difficult for WWE as it took over WWE heroes. This forced the rating of WWE go down by 0.4 in comparison to WCW. The situation got worst when WWE could not keep its super star Hitman Hart and led to his termination. Hart's termination and joining hands with WCW led to financial crisis of the WWE. But WWE still does not give up; it is still working hard and seeking opportunities on a world wide basis.
Financial situation:
McMahon knew how to earn bucks. He used all his skill to revolutionize the game of wrestling. HE was the one who threw the light on the possibility of turning a ruthless game into a family entertainment. But he went too far and side tracked the theme of the game.
During the initial days, McMahon struggled very hard; he was fearless. He was always eager to take risks which helped him to gain the tops most position in the Wrestling World. With revenues soaring high WWE was financially very...

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