Xiaomiphone In China Essay

49 words - 0 pages

湘潭大学商学院学年论文题目:小米科技的差异化与成本领先战略院 (系): 商学院专 业: 工商管理学 号: 2012131028姓 名: 王 新指导教师: 文 艺完成日期: 2014年4月17日小米科技的差异化与成本领先战略摘要: 1980年初,迈克尔.波特(M.E.Porter)教授通过对美国、欧洲与日本制造业的实践提出了自己的竞争战略理论学说,他在其著作《竞争战略》一书中指出,赢得竞争优势的三种最一般的基本战略:总成本领先战略、差异化战略、目标集聚战略。在波特看来,差异化战略和成本领先战略二者是不能同时并存的,但随着科技的发展,尤其是电商行业的飞速崛起,让差异化与低成本的结合成为可能,小米科技公司正是国产手机行业的一匹黑马,在短短两年即积累了大量的小米用户群。本文将重点研究小米科技是如何利用差异化战略和成本领先战略来实现对用户的精准营销。关键词: 小米 差异化战略...

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