Yahoo Case Analysis

1778 words - 7 pages

Yahoo! Inc.Keith FlemingMGMT 4303Introduction:Yahoo is undeniably one of the top internet service providers that serve both users and business worldwide. The firm was founded in 1994 by David Filo and Jerry Yang who were attending Stanford University's PhD program. Yahoo actually started as a hobby for Filo and Yang who have now progressed into a remarkable brand that serves internet users worldwide. Yahoo has become the world's largest global online network of integrated services. Behind only Google, Yahoo is one of the leading search engines on the World Wide Web. The company also has office locations in Europe, Asia Pacific, Latin America, Canada and the United States and is currently headquartered in Sunnyvale, California.Yahoo has six important values and ethical principles:-excellence: They value integrity and distinction-innovation: Seek ideas to change the world.-customer fixation: Customers come first.-teamwork: Open communication is efficient.-community: positive impact on the society-fun: Humor is said to be an important aspect of their success.Yahoo is the most trafficked website on the more page views are served from Yahoo servers than any other company in the world. In this analysis, I will examine the success factors of Yahoo and explain why they were able to achieve some of the goals they had accomplished thus far. I will also explain some alternatives and opportunities that Yahoo may look forward to taking advantage of in the future. Yahoo is the premier digital media company. Yahoo creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo's unique combination of Science, Art, and Scale connects advertisers to the consumers who build their businesses.Corporate Governance:
Board of Directors

Alfred Amoroso

John Hayes

Sue James

David Kenny

Peter Luguori

Marissa Mayer

The Board of Directors of Yahoo sets high standards for the Company's employees, officers and directors. Implicit in this philosophy is the importance of sound corporate governance. To fulfill its responsibilities and to discharge its duty, the Board of Directors follows the procedures and standards that are set forth.
Top Management

Marissa Mayer

Ron Bell

David Dibble

David Filo

Ken Goldman

Mickie Rosen

Shashi Seth

Rose Tsou

Industry and Competitive Analysis
Swot Analysis

Strengths:
- Yahoo has many more auxiliary products compared to the competition.
- Yahoo has strong brand recognition.
- Access is available to anyone with internet access.

Weakness:
-Yahoo is ranked 5th in visitors among video sites.
YouTube which is owned by
Google is ranked 1st
-Differentiation is difficult for Yahoo.
- Google search results
generate twice as much
revenue as Yahoo

OPPORTUNITIES:
-The international market.
- Broadband and mobile expansion.
-Yahoo has a strong and talented employee base.
-Yahoo has penetrated markets that are still...

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