A woman brought her 14 year-old-son with her to an Apple store to find out if Macs could help her with her clothing boutique business. She said, “My son says I should get a Mac to run my business, so why should I?” I told her, “Let’s show you why!”
I then gave her a Mac demo. Starting with GarageBand I created a 30-second advertisement that sounded like a newscast. Then I showed her how she could create her own music and save both as audio files. I then started PhotoBooth and recorded a short video of her talking about her boutique. I imported the short video, audio file, and a number of pictures from iPhoto into an iMovie project. Then I exported the finished project to iTunes. Once in iTunes, I transferred the file into an iPod and told her she could take her iPod to her retail store and play her own commercials with her store's stereo or video system. After that I took her boutique pictures and created a marketing flyer in iWork Pages and created a catalog in Numbers so she could mail both to her customers.
Her face betrayed her astonishment at what I was able to do and she then told me that about 40 percent of her marketing budget was in outsourcing advertising to others and if she could do it herself she could save money. I said, “This is what I can do in five minutes. Think how much more you could do. So, what do you think?”
“You had me at GarageBand,” she said (true story).
She already had a successful business and learned the Mac could help her save time and money by bringing in house some of the marketing she was paying for. In Good to Great, author Jim Collins says the correct view of using any technologies, including Apple’s, is “technology becomes an accelerator of momentum, not a creator of it.” Macs are just tools to help you with your business. And better tools can increase your creativity and produce better results in your business, saving you time and money. But one thing is for certain.
Macs have cool tools.
Idea or information
You get an “aha” or “smack on the forehead” thought or idea. Or you’re looking for information on how to start and run a business before your “smack on the forehead” idea hits you. Either way, you can use this book as a place to start.
Think of How To Start A Business: Mac Version as a roadmap, covering each critical step, from your “big idea” to finally hanging your “Open for Business” shingle out, and where a Mac can be used. Just like taking a road trip, you don’t stop to see everything. You do the things that are important first, like defining the purpose of your trip, then plan for such things as getting gas, food and drink, and lastly taking various sightseeing tours along the way.
The trip may also have detours along the way that you had not planned on and you have to make adjustments to your travel
When you have an “aha” moment, you ask yourself, “What’s next?” Think of the Mac as a tool and think of this book as a basic plan for how to start your own business. It’s up to you to...