Remember That YOU Are The Product - While your experience and client list are important, your most important marketing asset is your most unique asset - you! You need to determine your personal strengths and find a way to create a marketing messages that bridges the gap between those strengths and the value you can provide to a client.
how to market yourself - Videos
ways to market yourself
creative ways to market yourself
Answer WIIFT - Employers, just like other prospects, want to know less about you and your accomplishments, and more about WIIFT - what's in it for them.
Be Consistent - Decide on a message, identity, and personality for your business - use them consistently in all your marketing materials. This will help position you as the person known for X, and is an important part of establishing your brand.
personal branding - Videos
personal branding tips - Videos
Keep It Positive - Make sure your marketing materials convey confidence and positivity.
Show Your Personality - If you portray yourself one way in your marketing, and another way in real-life, potential clients will pick up on it and begin wondering why. If you work from your rural home, enjoy the country, and have a light-hearted personality, don't try to come across like a city-dwelling, corporate shark in your marketing material. Simply be who you are!
Your Business Cards
Go Double-Sided - Choose a double-sided design. Use the front of your card for your company name, your name, and contact info (phone, email, URL), as well as a tagline (if you have one). On the back of the card include a headline with a link to a special report or white paper, or list your services, benefits, and some testimonials.
Keep Them Simple - Don't fill your card with a lot of clutter. Identify the core message of your business and convey that. A link to your Website can be used to fill in the details.
Make Them Unique - The best business cards are the one's that people want to show others, because they're so unique. Without going overboard, try to come up with a creative way to make your card stand out, either by it's shape, the material on which it's printed, or the message it contains.
unique | creative business cards - Images
google business cards - Images
Include Them In Your Mailings - Add a couple of your business cards with mailings you send out, especially invoices. This can be a great way to encourage satisfied customers to spread the word about your products or services.
Always Carry Them With You - Because you never know who you might run into while you're out and about, stuff a card holder with a stack of your cards and place it next to your car keys. That way you'll always remember to take your cards with you whenever you leave your house.
business card holder - Shopping
Give And Get - Whenever you give your...