Youth And The Media Essay

2064 words - 8 pages

Youth and the Media A major stepping stone in the path of contemporary youth is that of
the media and it’s all to often fatalistic, unfavourable and adverse
representation of today’s youth. The media primarily are modes of
communication in contemporary culture that are often created by teams
of people to entertain, inform, persuade and provide avenues of
expression for mass audiences. As this is the case the media plays a
pivotal and integral part in our lives, affecting where we go, what we
do and what we think, ultimately dictating a large part of our
existence. Due to this the portrayals put forth by the media of
sectors in the community can have extremely wide and varying effects.
These effects are fundamentally a cause of the techniques employed by
the media to depict a social group in this case youth. A study by the
Daily Mirror the NSW equivalent of The Sunday Mail Has shown
alarmingly, approximately 90% of its articles in relation to youth are
not positive reflections or representations (appendix 3: Youth and the
Media, 1992). With such disturbing trends and statistics it is not
only essential but vital that the public and you as the journalists of
Australia understand the wide spread implications of the articles you
print pertaining to youth. These articles are based on techniques you
all utilise, such things as the creation of community versus
“otherness” and the manipulation of technical and symbolic codes to
procure and labour the dominant ideology in relation to the topic. Two
articles have been obtained from the August 1st edition of the Sunday
Mail these titled “Why This Sick Music Is Warping Our Kids” and
“School Sport Drugs” these will be the stimulus material for the
proceeding essay. Analysed will be the foundation of community versus
“otherness” the use of technical and symbolic codes and finally the
detrimental effects this has on today’s youth.

Central to the negative reflection of youth by the media is the
establishment of the community versus “otherness” mentality which is
formulated through the use of binary oppositions and stereotypes
following perceived dominant ideology. Through the use of stereotypes
contrasts are able to be made, these contrasts are known as binary
oppositions and act as a platform from which comes a sense of
conflict. This sense of conflict upheld by the binary oppositions play
upon the readers fear of a breakdown in community standards and thus
portray youth against dominant ideology. This can be clearly seen in
the article headed “Why This Sick Music Is Warping Our Kids” where
this supposed new generation of bad news...

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