Z Wing Marketing Plan Essay

2553 words - 10 pages

Marketing Plan PAGE \* MERGEFORMAT 9
Z-Wing Marketing PlanDonna CeasareUniversity of PhoenixSustainable Customer Relationships-MBA/570Donna KopoticJuly 19, 2007Executive SummaryBy Z-Wing focusing on its strengths, its key customers, and the underlying values they need, Z-Wing will increase annual sales by 5% each year for the next 5 years. This Marketing plan leads the way for Z-Wing to capture the Market share back from Janssen.It renews Z-Wing's vision and strategic focus: adding value to their target market segments. It also provides the step-by-step plan for improving their sales, customer service, and profitability. In order to implement these changes and improve profitability, Z-Wing will need to follow the plan that has been put into place. This marketing plan discusses the situation that Z-Wing has been in over the last ten years and lays out the marketing strategy for the company.Situation Analysis for Z-WingZ-Wing is the world's largest commercial and military aircraft manufacturer. With annual revenue of $60 billion and a market cap of $35 billion, Z-wing occupies 50 percent of the world's commercial aircraft in history (Simulation, 2007). The models that Z-Wing are currently manufacturer are the 824, 878 and the best selling aircraft in history the 888.Market Summary-There has been a fierce competition brewing between Z-Wing and its nearest competitor, Janssen, for the past 10 years. Z-Wing has garnered 50% of the world's aviation market; however, Janssen has recently captured 47% of the market. The global commercial aviation market is growing at a low 5% per year.SWOT AnalysisThe strengths and weaknesses identified in a SWOT analysis are internal and something that the company can do something about. The opportunities and threats are external matters that the company has no control over. The trends involve external factors, can fall into the opportunities and threats categories, and have a social impact on the organization. The strengths identified in Z-Wing are: The Company is a market leader and Z-Wing has experienced managers that have handled the organization for years and are willing to participate in the mission for the Z-Wing. Z-Wing has a good product line and good service. The company has a good financial strength realizing $60 billion in annual revenues and a market cap at $35 billion.WeaknessesZ-Wing is going to lose market share to its rival Janssen in the jetliners market. Janssen has been consistently selling more jetliners and has been gaining new orders from the community. Z-Wing has budget constraints that could cost them their market share if they are not careful. The level of customer service is low. Z-Wings market research is weak.OpportunityZ-Wing has the opportunity to introduce new aircraft, and scan the marketplace in order to build sustainable customer relationships. The organization can enter into new markets by developing new products, such as private, corporate, and, military jets, and also by providing...

Find Another Essay On Z-Wing Marketing Plan

Marketing and Product Development Worksheet Essay

1040 words - 4 pages consultants have entered the field to bring a broader perspective on using data to make decisions." (Kay, 2001) The Marketing manager will benefit from understanding and implementing technological innovations related to market research because the data gathered and the research performed will assist Z-Wing gain market share.Kay, D., It's not neurosurgery, but..., Marketing Magazine; 04/16/2001, Vol. 106 Issue 15, p21.Topic B: Select Topic "New Product

Full-Range Leadership Model Essay

1039 words - 4 pages This paper will explain how Full-Range Leadership Model (FRLM) concepts apply to the current safety situation as well as how I plan to employ these concepts to conduct team-building within the safety office and across the wing to address the traffic-accident trend. Additionally, I will identify the information my team will need to address this trend and our desired goals and measurements we will use to reverse it. To begin, it is readily

Using Social Media to Market in Troubeling Times

1165 words - 5 pages social media is an option not the full solution. Most importantly they must remember that return in investment is the most important part of social network. The time they spend marketing should result in economic growth, if this dose not happen it might be time to revamp the plan. However taking a risk on social media , in this economy, is a risk worth taking. Works Cited Emmerson , Melinda F. . "Social Media Marketing From A to Z." Youre the

Raport - Sciezka zawodowa Managera McDonald's

2756 words - 11 pages ści powinieneś doskonalić, aby osiągać znakomite wyniki marketingowe i przyspieszyć rozwój własnej kariery. Książka obejmuje: marketing w pigułce tzn. zbiór odpowiedzi na najczęściej zadawane pytania, umożliwiający szybkie zapoznanie się z tematem. Dziesięć najważniejszych narzędzi i technik służących rozwijaniu własnego

Amazon.com Case Study

3640 words - 15 pages ;lls оnly оn-linе аnd is еssеntiаlly аn infоrmаtiоn brоkеr. Аmаzоn.cоm hаs cоnstаntly grоwing dаtаbаsе оf оvеr 12 milliоn custоmеrs in mоrе thаn 160 cоuntriеs. Аmаzоn.cоm is thе plаcе tо

Showtime Rotissiere Methodology

4132 words - 17 pages For the Showtime Rotisserie and Grill, our main interest right now is recent college graduates. As defined by the client, we are interested in those young adults within the ages of 18 to 30 who recently graduated from college and are entering the job market or those that just recently entered the work force. We are concerned with those individuals that are setting up their own places to live and those that plan to do so shortly.At first we

Full Range Of Leadership Model Management Essay

1477 words - 6 pages The traffic accident problem facing my new team and I is both unique and challenging. Having received information from my predecessor, Capt Matthews, and the safety team, it is clear to me that we have a strong talent base and wing leadership that will support us; in short, we have all the resources to stop the trend in a timely manner. This paper will detail my planned interactions with the team members and wing commander within the context

Nothing

9119 words - 37 pages 11/10/2014 Check Out Gmail 5.0 For Android And Google's Plan To Handle All Your Email Accounts In One App http://www.copyscape.com/viewfound.php?o=6666&t=1415620507&z=394791#copyscape_start 1/9 Go ahead, search, I dare you...News Apps/Games Reviews Tips & Tutorials Development Videos Podcast Contests About Contact (Do not inc lude the manufac turer in your search) Subscribe to Android Police APK Downloads Subscribe to Android Police

marketing research

448 words - 2 pages Marketing research proposal CHANEL Buchukuri Ekaterina CONTЕNT • Introduction • Rеsеarch question • Purpose of thе study • Resеarch methods • Datа Collection Plan • Datа Anаlysis • Conсlusion Introduction: CHANEL • French Luxurious brand • Fоund in 1909 • By French couturier Gabrielle Cоco • Headquarters is located in Paris

research

448 words - 2 pages Marketing research proposal CHANEL Buchukuri Ekaterina CONTЕNT • Introduction • Rеsеarch question • Purpose of thе study • Resеarch methods • Datа Collection Plan • Datа Anаlysis • Conсlusion Introduction: CHANEL • French Luxurious brand • Fоund in 1909 • By French couturier Gabrielle Cоco • Headquarters is located in Paris

Japanimation

4419 words - 18 pages lessons and the struggles that this harsh reality will set upon all of us. It’s superb in every aspect, from the narration to the extreme creativity. The success of anime will continue on to the next generation of audiences raising its status to an even superior level and bringing an even greater meaning to “animation.” Dragonball Z Dragonball Z is one of the most popular Japanese anime out, that started to come over to the United States on

Similar Essays

Z Wing Marketing Plan Essay

2365 words - 9 pages University of PhoenixMBA:570 - Sustainable Customer RelationshipsJune 15, 2009Week 3Executive SummaryBy Z-Wing focusing on its strengths, its key customers, and the underlying values they need, Z-Wing will increase annual sales by 5% each year for the next 5 years. This Marketing plan leads the way for Z-Wing to capture the Market share back from Janssen.It renews Z-Wing's vision and strategic focus: adding value to their target market segments

Z Wing Marketing Plan Essay

2537 words - 10 pages Executive SummaryBy Z-Wing focusing on its strengths, its key customers, and the underlying values they need, Z-Wing will increase annual sales by 5% each year for the next 5 years. This Marketing plan leads the way for Z-Wing to capture the Market share back from Janssen.It renews Z-Wing's vision and strategic focus: adding value to their target market segments. It also provides the step-by-step plan for improving their sales, customer service

Tera Tech Benchmarking Essay

2468 words - 10 pages fall of the airline industry, Southwest Airlines continue to thrive and has become an icon in the airline industry in regards to their marketing evaluation. The strategy utilized by Southwest Airlines is recommended to Z-Wing management in due to its success over the past nearly 30 years.The marketing plan for Southwest Airlines is key to their success which is the reason this article was selected. Southwest Airlines SWOT analysis strengths

Low Speed Behaviour Of Delta Wings

5693 words - 23 pages . 1.2 History and development Sometimes, a technology persists despite its problems and eventually is rescued by other technologies. The delta wing story provides an excellent examples. Delta wings use pioneered by Alexander Lippisch prior to WWII in Germany, but none of his designs entered service. After the war delta became the favored design for high speed use, and was used almost to exclusion of other plan forms by Convair. Between 1529 and