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Zach Miller’s Itinerary To Success Essay

1148 words - 5 pages

Eat fresh. With 2 mere words I have made you think of getting a 5 dollar footlong from America’s largest restaurant chain due only to great marketing. Business is conglomerations of numbers, tedious analysis, and risky result; but in this boring cloud of excel spreadsheets and pie charts is an oasis where creativity can be released: Marketing. Maintaining the image of a brand and expanding it further is the marketing department’s job and they keep the companies fresh and alive. I want to pursue a career in marketing and sales in business because I have the traits, the desire, the educational resources, and the data on my side to become successful in the field and more importantly, in life.
The world of marketing and brand management are very broad and can be applied to hundreds of different titles but they each serve 3 main purposes: a) to make the company look good and sell the product, b) to scout the competition and see what can be done better, and c) to deliver and analyze sales and strategize what can be done to increase them. These tasks are most effectively done with a certain set of skills that is special to a profession much like a doctor must be calm and a good leader or a teacher must have patience and be good-natured. The 5 essential traits to becoming a brand manger or marketing employee are leadership, teamwork, strong analytical skills, problem solving ability, and creativity. Due to countless years in sports and natural disposition, I have become a leader and team player by earning the title of team captain and also learning how to work with a group of people for a common goal. I enjoy looking into things deeply and solve my problems as well. The most important factor though is that it requires creativity and selling a product. The thing that makes me happiest in life is to express my ideas, to be heard, and make people happy or like me (and in business, my brand) more. Lastly, according the practice ACT, PLAN test, I am a great fit for marketing as a career based on an extensive survey about myself.
Life since the beginning is a calculated set of steps promptly leading to death in the end. Even though mankind and our nation has progressed to set foot on the moon, society is still stuck in a tedious sequence of steps from birth to a goal. In America, the goal is a comfortable life with a nice job and steady income that starts with good performance in high school, admission and good performance in college, an internship or job, and eventually ascending the new hierarchy there, leading to retirement and relaxation in the end. To maximize potential, resources within yourself and around you are the keys to success and I have been lucky with having all of the resources necessary in close reach. The most prominent university in the state of Indiana, that happens to also be my personal favorite, is the University of Indiana-Bloomington. It also happens to be that IU is in the top 20 best business school in the nation (Forbes) and...

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