2210 words - 9 pages
IntroductionThis report is based on the introduction of an alarm clock by a company named Rekofa. It is new to the market. This new product will fall into the category of durable products. The target markets for the product have a broad range of ages from trendy teenagers to the office goers; each market needs a different marketing mix to suit their needs. Benefits include: having an alarm clock for all the basic needs of today's life.An early prototype of the alarm clock was invented by the Greeks around 250 BC. The Greeks built a water clock where the raising waters would both keep time and eventually hit a mechanical bird that triggered an alarming whistle.The...
1099 words - 4 pages
The purpose of a mission statement for an organization is to promote the intentions of the business by expressing the goals of the organization in relation to the product or service being offered, the target customer, and the definitive aspects of the business that differentiates them from their competitors. This statement should be simply stated so that employees and customers can remember and restate. The vision statement of an organization defines the company's aspirations for the business for future growth and is the future forecast of the company providing employees and customers the expectations...
1275 words - 5 pages
The Savvy Swapping ShopIntroductionDue to the present state of the economy many consumers have resorted to new methods of purchasing what they need for less. Warehouse stores have taken the forefront of consumer shopping. However, even this is not saving enough and consumers are making sacrifices just to provide loved ones with necessities. A trend that has been growing on the Internet forum is swapping. Swapping is act of trading gently used merchandise or services for merchandise or services of equal value. Merchandise and services can included but is not limited to clothing, toys, small and large appliances, automobile maintenance, landscaping, and legal services. By combining the...
1021 words - 4 pages
An explanation of the e-learning business vision will be discussed. The mission, values, and how they are important in determining the strategic direction will be discussed. The product and services as well as the customers will be defined in the mission statement.Mission DefinedThe mission is in simple terms a statement that would generally answer question about the company. Questions such as why was this business created? What type of company is this? What actually guides the business? The objectives: These refine the mission and address the key issues of the company. Goals: are defined as statements that are formulated and lack of specificity while objectives are likely to...
994 words - 4 pages
The basic foundation of any organization is the mission statement. This statement illustrates what the company is now and defines the basic concepts of business in the aspects of which companies they will be doing business with and the quality of their work. The motivation factor is the vision statement which illustrates what the company wishes to become and provides educated decision methods. Organizations all must live by codes or standards in which they will conduct business. The value of Just Like New Interior Specialists are above any of their competitors because the clients are the number one focus by conducting
1172 words - 5 pages
Conceptualizing � PAGE \* MERGEFORMAT �2�
Running head: Conceptualizing a BusinessConceptualizing a Business PaperJacqueline ShieldsUniversity of PhoenixIntegrated Business TopicsBus/475Michael J. SandersonOctober 19, 2009��The mission at Puppy Luv Doggy Daycare is to provide daycare for all types of dogs to the public at an affordable price in a clean, pleasant and conservative business setting. The setting of the business will also make the customers fill very comfortable when they leave their pets with us. The facility will provide services well beyond and above...
996 words - 4 pages
Zippy's mission is to grow and earn income for investor's as well as employees through the profitable vending of 100% recyclable cold refreshing canned energy drinks in a convenient fashion to quench the thirst and provide the drive needed for those who work, travel, study or play hard.A quick internet search reveals that there is much debate as to what the future of selling caffeine beverages holds. A quick glance at any gaggle of high school students walking down the sidewalk seems to provide revelation about the future of caffeine beverages. On one sight on-line some cognizant bloggers are discussing energy drinks versus coffee. One blogger speculates "energy drinks, with their...
2103 words - 8 pages
In these days, the ceaselessly alteration in customers’ favoring, globalization and the innovation of technology have forced organizations to adapt and operate in ways that have never been done before. Customers have more choice because of product variation and multichannel sales, the number of competitors in market is rising due to globalization and technology has been developed to increase productivity and decrease cost. All these changes have created a shift in doing business, the traditional business centric where firms create value and deliver to the customer is being challenged. The firm-centric view regards value creation happening inside the firm, ascribing both firm and customer...
2094 words - 8 pages
My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”.
A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan. As a result, this will enhance reduction of the number of casualties that often occur during war which have recently been on the increase. For instance, the US...
1357 words - 5 pages
MEMORANDUMDATE: July 26, 2004TO:FROM:SUBJECT: Proposal for Incorporation of Fuel System Cleaning to Service MenuProblemWith gas prices soaring and automotive emission control systems becoming more and more complex, fuel system preventative maintenance is becoming very important. Today's auto gasoline contains many more additives than it once did. Furthermore, the natural build-up of olefins, paraffins, dirt, water, and even some of the additives can be found on the inside of fuel passageways as well as in the intake manifold and on the intake valves. The problem is that all of this build-up causes poor vehicle performance and increased fuel...
4295 words - 17 pages
Effects of Business Product Reengineering on an Organization
This paper deals with the effects of BPR into an organization. The
paper defines the meaning of BPR and states the basic objectives that
BPR has. It also refers to the strong relationship between BPR and IT
and the most popular BPR methodologies that are used by the
organizations. The paper also deals with the restructuring that BPR
causes to the organization and the way that BPR affects the employees
of the organization. Moreover, the paper investigates the alignment of
BPR with the strategic dimension of the organization and explores the
possible effects that BPR...
779 words - 3 pages
IntroductionA gas grill from Honda, a well-respected car company, will have special appeal to the young professional market.DescriptionA generic gas grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle.Features:*Automotive-quality paint on body and frame*Rounded frame made from cast metal (no square steel tube)*Robust tank support*Good wheels with metal rims and rubber tires*Control panel - digital or...
648 words - 3 pages
Price is a "language" to customers. If a marketer does not pay attention to the price structure that the market prefers, he may be unable to achieve his company goal, which is gaining profit. Why service pricing is so important to marketers? It is significant because service does more than just provide a means to drive sales. Marketers can capture and maintain their market share and build sales in the their particular industry. In these days, as service is becoming the main source of profit for many companies, it is playing a more essential role in marketers point of view. Thus,...
2098 words - 8 pages
Sociology 101: Introduction to Sociology (University of Maine at Augusta, USA)Instructions from professor: Write a term paper on any subject relative to the interaction of humans. Use the title, "The Sociology of... "==========Body of essay=========1.IntroductionDaycare centers provide organized programs for groups of youngsters most commonly in their toddler and preschool years. The programs are designed to maximize the child's development and provide full-time quality care. Centers are licensed by the state office...
1146 words - 5 pages
1) The micro-environmentThis environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence.The macro-environmentThis includes all factors that can influence the organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be...
598 words - 2 pages
Article Analysis pg.� PAGE \* Arabic �1�
In the lecture for week one it defines an economics as, "is the study of how a society, or a country, or a business or even an individual or a family allocates its scarce resources." Throughout history, every society has faced the basic economic problem of deciding what to produce, how to produce it and for whom it will be produced. A country's leader has been responsible at the forefront of the ultimate well being of the economy. To decide which economic system is most beneficial, results from history and its effectiveness. Systems can be affected by global trends and forceful influences from more powerful...
2613 words - 10 pages
1. INTRODUCTIONThe purpose of this report is to analyse the various components of a service business. The service system will be discussed in context of the classification type of the service business chosen. The inter-relationships between the different elements of the service system will be explored, demonstrating the effect any inconsistency in the service system has on the overall effectiveness of the service experience on consumers. The overall aim of the report is to evaluate the services of this business and examine whether there is the desired seamless and consistent integration between the elements in their service system.1.1 Service Business OverviewGenesis...
7279 words - 29 pages
ContentsObjectiveDetailsPage Number1An investigation of the current marketing mix of Cadbury's2 - 62Secondary and primary research methods7 - 183SWOT and PEST analysis20 - 244Methods of analysing the marketing opportunities26 - 305Creating a new marketing strategy based on research32 - 34BibliographyBooks and other sources usedAppendixValidity ChecksAn investigation of the current marketing mix and strategies of Cadbury'sIntroductionI am going to investigate the current marketing mix and the strategies used by Cadbury's.The marketing mix is the '4Ps' (Product, Price, Place and Promotion).I...
1450 words - 6 pages
An Overview of Aging and Existing Cultural Differences
Society predetermines a specific life course for each person of their community. Missing any stage of this course is detrimental to the development of the human life. But not all societies have these stages of life; ergo different cultures define stages differently.
The stages of the life course are childhood, adolescence, adulthood, young adulthood and middle adulthood, old age and death. Society thinks of childhood as the first twelve years of life. In most cultures it is known as the time of autonomy from the weight of the grown-up world. But in other societies, such as Taiwan and Indonesia, childhood is seen as another occasion...
3415 words - 14 pages
Assignment On:"An Overview of a Large Service Organization of Bangladesh (Service Category -"Bank" Bank Name - "Grameen Bank")"Prepared for:Shahriar KabirCourse InstructorMarketing Management (MKT 202)Prepared by:MD. Zahidul AlamClass ID: 1807Batch: 19thINSTITUTE OF BUSINESS ADMINISTRATIONJAHANGIRNAGAR UNIVERSITY
2350 words - 9 pages
As Regina Meyers contemplates opening a Satanic coffeehouse in her hometown, she must make a number of critical business decisions related to business organization, ownership, structure, and management. A number of her friends and family members have expressed interest in partnering with her or simply being involved. As Regina’s legal adviser, I have been asked to provide advice to her on a variety of topics outlined below.
Business: Friends, Family, and Foes
As an entrepreneur and business owner myself, I applaud Regina for taking the first steps towards establishing her business - a Satanic coffeehouse – while also respectfully providing advice based on some of my...
1619 words - 6 pages
Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has not changed, the number of games available for it has risen exponentially. You can also play many regular Xbox games, designed for the first Xbox, that have backward compatibility with Xbox 360. More...
2063 words - 8 pages
Introudction.The development and introduction of a new consumer packaged product is a risky venture. Many corporate executives' careers have fail of new product launches.In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry. Despite many claims of high accurate, forecasting sales of new products is fraught with risks, and estimates often are off the mark. The risk of great error is particularly high for new products that represent a paradigm shift. That is, something fundamentally new and different. The goal of this article is to take a bit of the mystery out...
924 words - 4 pages
In 1973, Peter Drucker stated "The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." Considering that marketing is an exchange process between two parties which results in both customer and organizational satisfaction (Kolter & Keller 2006). It seems logical that, if a business is able to produce a product that is able to sell itself (i.e. does not require the assistance of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, and the business gains its profits....
1427 words - 6 pages
With the startup of our new business comes many different emotions; excitement, anticipation, and nervousness. What will the future hold for us and how can we build the foundation to be a sustainable business. In thinking through these things, we have to ask ourselves what our challenges will be. There are three challenges that we believe we will face here in our first year of business. As a Christian based company in the janitorial business we believe some of our biggest challenges will be eliminating skills gaps, meeting the need for lifelong individual learning, and addressing ethical issues and dilemmas in an effective manner.
Many of the 300 people we will be hiring will be associates...
1384 words - 6 pages
An operations manager assumes an imperative part in guaranteeing that the regular operations of a business run smoothly. The main responsibilities of an operations manager range from supervising the employees, to working with them to improve customer service (Job is Job). Enterprise Rent A Car was founded in 1957 by Jack Taylor in St Louis, USA. Starting off, Enterprise Rent A Car had only seven cars, but the small dealership developed into what is today one of the world’s leading car rental companies with over 8,000 offices worldwide and a fleet of over 850,000 cars (Enterprise Rent A Car). Enterprise Rent A Car is a service business that caters to a wide range of customers. Enterprise...
8685 words - 35 pages
1.0 IntroductionSuper Coffee Mix had operated in the international marketing for many years with success. For next year 2005, "Super" will expand its market and enter Vietnam market. This marketing plan is done as a proposal to the company to weed out the opportunities and threats in Vietnam; and how will the market operate in the new market. This proposal will use SWOT analysis and Marketing mix analysis and some other models to give out the fact and suggestion to the company.2.0 Research MethodologyThe secondary data about the company analysis, marketing analysis, and competitor analysis...
2032 words - 8 pages
1.1 High Value of Skin-Care in China
The skin-care industry is worth a whopping $24 billion in the $160 billion dollar beauty industry (“Pots of Promise”, 2003). In China, the Chinese place a high value on beauty and skin-care because they fear ageing (Lin, 2013). Because of this and the growing incomes of the Chinese in China, the skin-care industry is doing extremely well in China where ‘skin care represents 40 per cent of the cosmetics and toiletries market’ (Mobius, 2013, para. 7). As such, many companies have capitalised on this trend and increased their shares in China’s skin-care market (Lin, 2013).
Although Nivea (refer to Appendix A for company profile) already owns...
1312 words - 5 pages
"Innovation is the key to product progress."As marketers we must understand that the success of any product lies in the consumers that use it. If the consumer is not satisfied then the product will eventually disappear. Consumer behaviour is an essential tool in developing tactics. It helps the marketer understand what the consumer wants and how he makes his decisions.Forming of consumer behaviourThe consumer:THINKS SPEAKS ACTS BELIEVES BEHAVES.The behaviour of the consumer differs due to differences in socio-cultural factors. For example, a university student in Dubai will be less mature in his buying behaviour as compared to a university student in the...
1906 words - 8 pages
An Analysis of Gross Domestic Product (GDP)
The current state of the economy in the United States has been slow in recent months. While the economy is not currently in a recession, we may eventually fall victim to the first recession we’ve had in nearly ten years. The economy in general is showing growth, just not much. It will be difficult to predict what exactly will happen to the US economy in the future. Many economists do not agree on what will become of the economy. Some feel that we will begin a recession over the next year, and some feel that there is significant policy implementation that will allow us to dodge a recession and regain our economic strength. There are many...
1173 words - 5 pages
Modern feminists might gasp if I assert patriarchy once allowed efficient economic organization, but the tools of modern political economy unveil the mystery of why inegalitarian gender norms were once economically efficient. Evolving modes of production and material constraints necessitate an efficient division of labor guided by socialized gender norms that adapt to economic macroconditions. Gary Becker and Torben Iversen understand an economic division of labor differently given their different historical-material conditions. In his “Theory of the Allocation of Time,” Becker models an ideal economic division of labor with the household as a single entity seeking maximum utility....
1636 words - 7 pages
An Analysis of VoIP as a Viable Alternative to Traditional Phone Service
VoIP or Voice over Internet Protocol is a service that emulates the numerous aspects of traditional telephone service and transmits digitally encoded audio signals over the Internet. The internal workings of the system are similar to that of public switched telephone networks and utilize many of the same fundamental properties such as digital audio encoding, channel initialization, and signaling. VoIP also allows for its users to communicate with each other using differing types of equipment, for example, between a computer with a built in microphone and a traditional telephone. The service utilizes session control in...
8996 words - 36 pages
IntroductionI2 International is an organization and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.Hereby we present you these five concepts and our final service. The following subjects: Dutch, English, Business Economics and Marketing are relevant to the concept of the development of a new product or service, thus included.Your little stars,Frank AlbrechtAdriaan RaaijmakersDiederik StolkAriën WesterduinIndex:Organisation schedule:04Our little stars project:05Marketing06Product...
784 words - 3 pages
This case was submitted October 14, 1975 and decided on March 22, 1976. It originates with a wife filing a simple complaint for support from her husband. The legal issue sharpened radically when the defendant alleged that M.T. was a male and that the marriage was void. Following a hearing the judge determined that the plaintiff was indeed a female and that the defendant was her husband. The Superior Court held that where a transsexual was born with physical characteristics of a male, but has successful reassignment surgery so that she became physically and psychologically unified and fully capable of sexual activity as a woman, such transsexual thereby became female for marital purposes....
2380 words - 10 pages
PREMIERE COURTS SPORTS AND RECREATION CENTER1.0 Executive SummaryThe Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham, Alabama. There are currently no other sports facilities like this one anywhere in the Birmingham area. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of The Premiere Courts' mission, goals, and objectives.The keys to success for The Premiere Courts are our...
2767 words - 11 pages
Creating an Opening Sequence of a New Thriller
Thrillers, what is a thriller?
Essentially thrillers are films that primarily are focused on creating
tension. Thriller filmmakers create tension through the use of various
techniques and placing their characters in peculiar and precarious
situations. I.E. the protagonist is pursued by a serial killer, the
film will generally be an account of the events which led to the
villain becoming the villain, it then proceeds to the hero or heroine
discovering the killer and then concludes with the hero or heroine
attempting to escape from the villains clutches or trying to bring
them to justice.
1100 words - 4 pages
Gross domestic product (GDP) of a nation is comprised of four primary components. These components; consumption, investment, government spending and net exports are the measure of the monetary value of all the finished goods and services produced within a country's borders in over a given period of time. This can be broken down in any time frame but is normally used quarterly and annually. The GDP can be calculated as; GDP (Y) = consumption (C) + investment (I) + government spending (G) + net exports (NX) or Y=C+I+G+NX. The key word here is finished goods and not all goods.
Household consumption, one of the four components of calculating the GDP of a nation has a broad range...
1058 words - 4 pages
I look on through the dull misty glow of the moon. Through the evergreen canopy, light dimly meets my face in greeting. Eyes confront me. They glow fiercely, reflecting the luniform. Grey and white fur moves smoothly as the wind gently blows. The canopy wavers. Clouds pass over the moon. The eyes disappear.I turn and run, fleeing through the deep brush. Branches of low-growing vegetation hit my bare arms, stinging hotly. Warm steam rises out of my mouth as I exhale and inhale, taking in oxygen. Oh, how I love the air. I...
1365 words - 5 pages
Intelligence: A Product of Social Construction
Since the development of the intelligence quotient, schools in every part of the world have been using the IQ test to categorize millions of students into three groups. These three groups, which are the gifted, the average, and the retarded, are falsifications that perpetuate in our world culture and cause many gifted students to be deemed retarded and vice a versa. Why then is the IQ test so heavily relied on in our school systems? For schools the answer is simple, an I.Q. test is a reliable predictor of a students later performance in academics. This answer is relatively true, but where the I.Q. test falls...
2449 words - 10 pages
The main aim of this assignment is to discuss and critically analyze the purpose of creating and managing a new venture. This will include discussing and critically analyzing various disputes concerning subjects such as, the entrepreneur, the business idea, the opportunity innovation, pre start up and post start up. Following on from this it is therefore also imperative to discuss some of the challenges that arise with new start up businesses in relation to business growth and discuss ways in which to overcome some of these challenges to allow for them to continue to be successful start up businesses and continue to thrive avoiding failure.
Entrepreneurs generally show certain...
1472 words - 6 pages
The Tunisian uprising of January 2011 started a chain reaction of collective political violence that ignited the Arab world. Tunisia is the northernmost country in Africa, it was commonly known as the most European country of North Africa, with a relatively large middle class and luxurious Mediterranean beaches. Tunisia was dominated by the authoritarian government of President Zine El Abidine Ben Ali for twenty-three years preceding his exile to Saudi Arabia on January 14, 2011. The civilians of Tunisia tolerated Ben Ali’s authoritarian regime which suppressed them economically, socially, and politically. Tunisians believed that the Jasmine Revolution would lead the nation to a new...
1849 words - 7 pages
Kelly has decided to jump at the opportunity to open up her own restaurant. She has successfully owned and operated a mobile sandwich trailer for a few years and has increased her business by adding a bicycle-towed sandwich concession also. Kelly has a lot of decisions to make in order to grow her business into a strong thriving business. She has loyal customers but she has not operated a full restaurant before. She has already hired business consultants to set up the restaurant, the menu and help with the grand opening. The foundations of a successful business need to be addressed and planned for prior to Kelly opening the doors of her new business. The foundation of her business will be...
2638 words - 11 pages
Everything has it's place, therefore also our product, we ofcourse want that our product perfectly blends into the market so our product will be accepted fast and will be purchased quicker. Therefore a we are going to use the 4 P's and will adjust them for our purpose.PricePrice is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are also aware that our position in the market is rather weak. We are a so-called starting company and the only protection in terms of competition is our trade name....
688 words - 3 pages
The Forcing of Young People into Community or Government Service
Some people suggest that everyone between the ages of 18 and 21 should be required to perform one year of community or government service. Such service might include the Peace Corps, Environmental Conservancy Corps, a hospital, the military, a rural or inner-city school, or other community outreach projects. I believe forcing the service of any group of people is a bad idea. In this case, three reasons come to mind as to what makes this idea bad. First, I see this as a form of indentured servitude, even though the folks may earn a paycheck. Second, I feel that this idea takes away from the idea of the United States being a...
3105 words - 12 pages
There are various groups and individuals worldwide that interpret the Bible, the Koran, the Torah, the Vidas, and Buddhist scripture differently. The majority of these groups and religious actors will interpret their respective ‘holy books’ as being a beacon of peace with emphasis on a one-ness with their deity and their community. These same scriptures, though, can be read in another way: a way that condones the use of force under certain circumstances. The emphasis in the early 21st century has been primarily on the justification for violence by small minorities inside these major religions. In contrast, since before the advent of modern day religious terrorism, there have been...
829 words - 3 pages
Business Operation Part II Create by Buntrika Somsaeng
Definitely, New Quay Dockland is another busy area for Tourism from the environment attraction as waterfront, beautiful yachts anchor and many interesting events that happening during in a year include beautiful apartments also the area is not far from the city. Many residences that live in New Quay Docklands do need a café as a part of community in the area.The business would like to open a café in the area as reasons:To be a center community for residences in New Quay.To be a fantastic café that is respond what customers want. (as healthy food)The business got a...
3421 words - 14 pages
Chetan Bhagat is a fascination for the youngsters as he writes about the issues that they are grappling with. The social milieu as depicted in the novels of Chetan Bhagat is alarming with the crumbling of moral values. As the youth in his novels move into a new millennium, they find themselves in a crucial point to decide whether to carry on the glorious past values of the country or to adopt the new culture endorsed in the name of westernization and globalization. They call themselves modern but they fail to understand that they cannot surpass the engrained ideologies of the past. Even though the youngsters are part of the real world, they often dwell in their own world characterised by joy...
6210 words - 25 pages
Running head: AUDIT OF A SERVICE ORGANISATIONAudit of a Service Organisation[Student's Name][University]Table of ContentsIntroduction3Defining quality4Dimensions of quality6Gap analysis for aligning operations8Audit & Evaluation: Service Quality Аnd Satisfaction11Measuring Service Quality12SERVQUAL13Cost and quality14Managing quality17The impact of quality management & Recommendations20Conclusion21References23Audit of a Service OrganisationIntroductionThe aim of this very paper is...