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Defining MarketingMKT/421November 14, 2006In the world of business, marketing plays a significant role within an organization. Depending on the types of services offered and work performed, marketing can attribute to much success for any given business. The purpose of this paper is to define the term marketing, and explain the overall importance marketing plays within an organization.I believe that marketing consists of the general public's view of a company. The promotional tools that an organization uses are simple marketing techniques. Commercial ads, and brochures and flyers are examples of these types of tools. Public relations are another form of marketing. Marketing is a...
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When most of hear the word "marketing" we intertwine it with advertising and/or sales. Although marketing and advertising are closely related they are not one in the same. In the discussion of marketing, there are as many definitions of marketing as there are types of marketing. There are also many venues that can be used for marketing purposes. Marketing takes form as written or verbal depending on the source chosen. Marketing occurs on television, newspaper, magazine, and radio advertisements, as well as on billboards and at promotional events.Marketing, defined by this student, is the resources that a business uses to advertise their products or services. Marketing is how a business gets...
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Marketing is defined as, "the process or technique of promoting, selling, and distributing a product or service" (Merriam-Webster Online, 2006). Investopedia states that marketing consists of fundamental ideas that can be described by, "The four 'Ps' of marketing are product, place, price and promotion" (Investopedia.com, 2006). Many people think that marketing means "selling" or "advertising". It's true that these are parts of marketing. But marketing is much more than selling and advertising. (Perrault, 2004) It encompasses everything from the definition of the target consumer group, to delivering the products to the customer. Defining the market is the most important aspect of marketing....
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Defining Marketing PAGE 1
Defining MarketingMKT/421PJ RoschFebruary 5, 2007In today's world market marketing means many different things to different people. Marketing may include things such as advertising in different types of media such as radio or television ads. Advertising has also become a very large part of the internet. Marketing can also include public relations, sales and promotion of certain products or a line of products such as beauty products for females. Customers are bombarded on a daily basis about products of all sorts and for all uses. The many different commercials advertising the never ending list of products has made it very difficult to obtain any real name...
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Defining Marketing PAGE \* MERGEFORMAT 6
Running head: DEFINING MARKETINGDefining MarketingTiffany Nicole JacksonUniversity of PhoenixMarketingMGT/421John Kautenberger27 June 2007Defining MarketingWhat is marketing? At first glance, someone outside of the business world might say marketing means going to the market to shop for groceries. It may sound funny, but believe me when I say you will find at least one person who will give you that answer if they were asked, "Define marketing?" But inside the business world, we know it doesn't mean grocery shopping.When I hear the word marketing, the definition that comes to my mind is advertising a product you want to sell. As I was reading the...
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With the formulation and artistic aspects of marketing lends to there being several definitions. When I think of marketing I tend to think of both simultaneously. Marketing is a combination of knowing the target market for the product/service and what type of artistic aspect would work best in respect to that market. A few different ways of defining marketing are "the act or process of selling or purchasing in a market," "an aggregate of functions involved in moving goods from producer to consumer," "the process or technique of promoting, selling, and distributing a product or service (Merriam-Webster, 2008)," and "marketing is an organizational function and a set of processes for creating,...
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Marketing can be defined in many different ways; however it generally has the same roundabout meaning and evolves with the changing ways of business. I for one, define marketing as the decisions and actions taken to get your business name and what you do, or your product out to your target audience. The American Marketing Association released their new definition of marketing in August of 2004 as, "marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". The On-line Free Management Library states their definition of marketing...
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When someone thinks of marketing their first thought is a group of individuals sitting around thinking of ideas on how to pitch a certain product to their potential consumers. Where they think of catch phrases that will get the people thinking about their product, which an example of this would be "Think outside the bun!" That brings automatic recognition of the product to many people minds. That is what marketing wants to happen. A simply definition that I believe will cover defining marketing is trying to make a product appealing to customers by thinking up different ideas to make it happen. According to the Merriam-Webster Dictionary marketing is defined as, "a : the act or process of...
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Defining Marketing PaperMercadeo es promocional y distribuir un producto, además el mercado se diversifica buscando las necesidades del consumidor y a la misma vez beneficia al que lo mercadea. El mercadeo se dedica a buscar buenos productos, precios, publicación y la mejor manera de distribuir. Esto ayuda a hacer ventas por todo el mundo, con el fin de llegar a las necesidades de los clientes.Las empresas, comercio y las industrias llevan acabo todas sus actividades a través del mercadeo. No hay excepción, ya sea la empresa grande o pequeña requieren mercadear sus productos o servicios para poder lograr el éxito dentro del mercado.Para las empresas...
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IntroductionIn order to sell a product or service there is a tremendous amount of work involved which is called market research. Marketing is an important function for every organization and the success or failure is based on the type and quality of marketing that is utilized. My paper will explore my own definition of marketing as well as the definition of marketing from other sources. I will also explain the importance of marketing in the organization.Tim Cohn, a Google Advertising Professional and author, defines marketing as "marketing is to find out what your customers want and then give it to them." Boone and Kurtz defined marketing as the process of planning and executing the...
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What do the variables product, place, price, and promotion have in common other than they all start with the letter 'p'? Collectively, they are known as the marketing mix. They are "the variables that marketing managers can control in order to best satisfy customers in the target market" (QuickMBA, n.d.). The marketing mix is the crux of marketing and the potential opportunities marketing creates for companies. What exactly is marketing? What is the importance of marketing in organizational success? The following analysis provides answers to these questions as well as business examples to support the importance of marketing.Marketing…what is marketing? From a personal perspective,...
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Shannon Hester Final ProjectDefining Marketing Marketing is more than commercials on the television or billboards that dot the highways, it is more than advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing, but marketing is so much more complex than the advertising and the selling of goods and services. Marketing is the process of interesting potential customers and clients in your products and/or services. Another definition is Marketing is organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and...
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Marketing is one of those things that surrounds your everyday life and you don't even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a "widget" that can solve a lot of problems. The steps involved in getting the widget to the customer and coercing them to buying it are all aspects of marketing. How can something be sold unless it is...
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Marketing is used in every business; marketing can be as simple as word of mouth or an elaborate campaign. When businesses want to be more widely known, they rely on marketing to get the word out about the company and the products or services that they provide to a diverse customer base. This paper will cover a personal definition of marketing along with definitions of marketing from two additional sources. In relations to the definitions provided, the importance of marketing and how the functions correspond in an organization will also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the functions of marketing."Marketing...
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Organizations produce products or offer services every day around the world. The challenging part of ensuring profitability from the product or surface is placing it in the consumers eye to tempt them to purchase. Marketing is the technique or techniques used to promote or sell an organizations products or services. Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service, and an aggregate of functions involved in moving goods from producer to consumer. (http://www.m-w.com) The Encyclopedia Britannica offers a similar definition with the sum of activities involved in directing the flow of goods...
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IntroductionMarketing is used in every business, marketing can be as simple as word of mouth or an elaborate campaign. When businesses want to be more widely known they rely on marketing to get the word out on the company and the products or services that they provide to a diverse customer base.Defining MarketingMarketing is a tool that a business develops to reach out to their current and potential customers to increase sales of the product or service. An effective campaign can make promises to the customer's, then the company needs to deliver and make good on the promises. Knowing the customer base can be helpful to develop an ad that customers can relate to, catch phrases like, "What's in...
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IntroductionMarketing an important strategic function within each and every business organization and takes a significant amount of planning to promote and ultimately sell a product or service. The intent of this paper is to define marketing from at least two different sources and include my definition of marketing as well. Based on these definitions, the importance of marketing in organizational success will also be explained. Three examples from the business world of the importance of marketing to the organizational success will also demonstrate the importance.Definition of MarketingMy personal definition of marketing is the process that is involved to successfully promote and sell a...
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Marketing is more than promoting and selling a product, the primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers (DHM Solutions, 2006). In the following paper, I will explain my personal definition along with definitions from two different sources. Based on the definitions provided, I will explain the importance of marketing in organization success. In addition, three examples of marketing success stories will be covered and reviewed in support of the ideas listed.My personal definition of marketing is that marketing requires research and stats to focus on a particular audience or customer to gain the attention needed to make sales...
819 words - 3 pages
According to Pando, Papantaniou, and Nicolaides (1992), "three decades have passed since "marketing" began to be practiced in many parts of the world, it still challenges and confuses those wishing to study it or, simply, to fully understand it" (p. 1). This paper will define marketing from at least two different sources as well as a personal definition. Based on these definitions the importance of marketing in organizational success will also be explained. Lastly, this paper will provide at least three examples from the business world to support the explanations.Definition of MarketingDefining marketing is having the ability to sell and promote a product based on consumer needs. Kotler and...
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IntroductionWhat does marketing mean? How is it significant to an organization? The term marketing in a conversation tends to trigger thoughts of sales and/or advertising. Even though both of the functions are intimately involved with the marketing process, it would be incorrect to believe that is all that marketing focuses on. The much larger, demanding, and competitive markets have forced organizations to re-define marketing in a whole new light and thus depend on the marketing function to keep an organizations competitive edge marketplace. This paper will define this writer's perception of marketing as well as discuss some well established definitions of marketing. This paper will also...
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INTRODUCCIÓNEn el presente trabajo, estamos definiendo que concepto de mercadeo (marketing) que es una de las actividades que día a día como consumidor uno puede ver su efecto en todo su entorno y como empresa es la actividad que más se realiza hoy día, dado a su propósito de dar a conocer una infinidad de productos y servicios a un cliente.Totalmente hoy día las empresas procuran, siempre que surge una necesidad, anticipar ante otra empresa, el poder satisfacer esta necesidad ya que siempre hay alguien dispuesto a comprar y alguien dispuesto a vender, si bien éste último sea quien crea la necesidad.En este trabajo abordaremos...
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Marketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he said, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success.According too the American Marketing Association marketing is defined as: An...
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IntroductionThe Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the business organization. Marketing is more than simply promoting and selling a product. Successful marketing is satisfying the changing needs of the customer.The purpose of this paper is to define marketing from at...
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Marketing serves as a big necessity to the successful function of business. Improper marketing tactics or poor marketing analysis may prove to be a catalyst to unsuccessful business ventures. Successful businesses are sure to keep marketing tactics and data organized and up to date to keep a competitive edge in the rapidly changing business environment. The contents of this paper will provide several definitions of marketing. The first of which is a personal definition. The additional definitions will come from two different sources. In addition, there will be a brief explanation based on those definitions, about the importance of marketing in organizational success. Included with the...
923 words - 4 pages
University of PhoenixMarketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the organizational success.Companies today compete with more efficient...
1138 words - 5 pages
Marketing serves as a big necessity to the successful function of any business. Improper marketing tactics or poor marketing analysis may prove to be a catalyst to unsuccessful business ventures. Successful businesses are sure to keep marketing tactics and data organized and up to date to keep a competitive edge in the rapidly changing business environment. This paper will present several different definitions of marketing, and in addition, the importance of marketing in organizational success will be explained and supported by examples.Definitions of MarketingIn my own words I would define marketing as advertising and collaborating on new ideas to help promote a product or service, which...
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This paper will present my personal definition as well as two other sources found on the Internet. I will explain the importance of marketing and its role in organizational success. I will then give real-world examples that will support my explanation regarding marketing.Marketing has been a term that can have several meanings for me. It can mean advertising, where campaigns are devised to sell a product or service to the mass consumer market. It can mean research into developing new products and finding where these products fit into the consumer markets. And lastly, it has meant the sales aspect, where the end results of the research and advertising finally determines if it has been a...
569 words - 2 pages
Marketing can be defined in many ways; it all depends on the product that one is trying to sell. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertise orally by word of mouth. I will define marketing as the way to advertise and promote the product that one is trying to sell. By trying to market a product it would lead to success, but it has to be done correctly.Like I stated in the beginning that marketing has various definitions, in Wikipedia it states that "Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and...
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"Marketing plays a big part in economic growth and development. One key reason is that marketing encourages research and innovation, the development and spread of new ideas, goods, and services" (Perreault et al, 2004, pg. 7). Most people think marketing is sales and advertising. True, sales and advertising are activities that are incorporated into the marketing process. However, the words sales and advertising do not adequately convey the definition of marketing. This paper will cover a personal definition of marketing along with definitions of marketing from two additional sources. In relations to the definitions provided, the importance of marketing and how the functions correspond in an...
679 words - 3 pages
Marketing can be defined in different ways, depending on the product you are trying to sell. There are many ways to market a product; you can market a product visually on a newspaper, television commercial, magazines, or on the internet. You can also market a product orally by radio, word of mouth, or by phone.My definition of marketing is to advertise and promote the product you are trying to sell. Marketing the product well will lead to success. "Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational entities" (Wikipedia, 2005). "Marketing is an organizational...
1265 words - 5 pages
While the success of today's organizations depends on the innovation and drive of its workforce, there is no doubt management plays a very important part. In fact, having a properly educated, trained, mentored, and or experienced managerial staff can be the key between achieving success or failure. In this paper, the writer talks about his experiences with management at Catalina Marketing and points out the importance of having personnel in supervisory positions of all levels to be familiar with the four functions of management. For having a good understanding of planning, organizing, leading, and controlling can help to ensure better chances of success and aid a person to arise among the...
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IntroductionWhile the marketing concept has always focused on consumer needs, the practice of Integrated Marketing Communication (IMC) has truly provided the first major effort to truly put the customer in the centre of companies marketing activities. IMC is not only needed, but critical to marketing success, especially when designing a marketing communication plan. Many tools to can be used to identify the target market for the maximum exposure for a company such as demographics and psychographic factors and the need to formulate the segmentation of a target market.Role of research in IMCThe foundation of IMC starts with sufficient research to understand who the target market is, where they...
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When designing a communications plan for any type of company, there are a number of tools and situations to be attentive towards. Defining and identifying the target market, researching which media outlet will give the company and product the most exposure for the money. Setting the budget for the advertising of the company and the product and deciding the appropriate promotions to appeal to the largest part of the targeted audience. Planning is critical for success in bringing in and retaining loyal customers for a long and profitable life.Role of Research in IMCAccording to Semenik (2002) the role of research will help create strategies and produce integrated marketing communications (IMC)...
679 words - 3 pages
Defining Public Relations (PR) is very difficult and has been a source of confusion between scholars and public relations practitioners alike. Public Relations deal with an extensive variety of methods and attitudes; therefore, not easily defined. Different individuals have different perceptions of what public relations are so the term public relations can be misunderstood or intentionally misinterpreted. This paper will define public relations from three different sources, as well as a personal definition. These definitions will than be compared and contrasted towards what public relations do and how it is a necessary component for a variety of organizations in the 21st century.Research...
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Defining Public Relations PaperDefining Public Relations PaperOrganizations today rely on numerous factors to keep them afloat and one of these key factors is public-relation (PR). Public relation has been around for decades, even as far back as the schoolyard. Everyone can remember playing games where there is always one central person that dictates to the others the major occurrences of the day. Whether one realizes or understands this form of public rapport, this is the foundation of a liaison between individuals, and is often referred to as PR. The definition of PR comes in many forms; the following paper will discuss three from published resources and one from this student.Individual...
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Defining what Public Relations (PR) seems to be a difficult task. Since Public Relations (PR) involves the public, how that pubic feels and perceives a company can and does lead to major issues on how to present a company in a favorable light to persuade consumers to buy products and service to make a profit for shareholders. In addition, the public relations person must be very good at his or her job to present the message he or she want and have that message received in the way they originally desired that message to be received. If a company watches and waits for the right moment to strike they can overcome the competition, when the competition suffers a time considered to either be mild...
2431 words - 10 pages
In trying to define exactly what post-modernism is I shall firstly briefly consider some of the events and thinking that led up to the development of this particular school of social theory. I shall then consider some of the common strands of thinking in postmodernism concentrating mainly on the writings of Jean-Francois Lyotard and Jean Baudrillard. I shall then consider the view of David Harvey, a Marxist many consider to be writing in the postmodern tradition, who argues that post-modernism is just another form of capitalism. Having analysed his argument I shall conclude by giving my own personal view of post-modernism and by showing that by its very nature...
888 words - 4 pages
The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily defined. Many communication scholars agree that definitions are inherently rhetorical and that the formations of definitions are social processes that shape reality. Since definitions play critical roles both in societal processes and in the minds of those who study and practice public relations, this paper examines several popular definitions of public relations as well as a...
1689 words - 7 pages
These days, it seems that everyone is talking about “sustainability” or “going green.” However, these terms are somewhat confusing and difficult to classify. Over the past few decades, the concept of sustainable viticulture has emerged and is spreading awareness to grape growers and winemakers across the United States and beyond.
The idea of “sustainable agriculture” can be traced back to the organic farming practices of the 1950’s and the earth movement of the 1970’s. In terms of winegrowing and winery practices, the concept of sustainability took shape in the early 1990’s (Mitry 2009). The growers and winemakers surrounding the town of Lodi, California were the first to acknowledge such...
975 words - 4 pages
What makes a community? To get a better handle on this question, it may be useful to analyze a specific encounter between the individual and his community(s). Let's take, for example, the much-publicized soccer match between Mexico and the U.S. in the summer of 1996. This game received a great deal of media attention because, even though the match was held in Los Angeles, on U.S. soil, the vast majority of fans were cheering for the Mexican team. The U.S. team members, on the other hand, were greeted with a chorus of boos and were pelted with various objects on the field. This trend in urban areas of largely Hispanic support for the teams of other countries was...
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In the document, "Indians: Textualism, Morality, and The Problem of History," Jane Tompkins examines the conflicts between the English settlers and the American Indians. After examining several primary sources, Tompkins found that different history books have different perspectives. It wasn’t that the history books took different angles that was troubling, but the viewpoints contradicted one another. People who experience the same event told it through their reality. This becomes a problem when a person who didn’t experience the effect wants to know what happened. Tompkins said, "The problem id that if all accounts of events are determined through and through by the...
969 words - 4 pages
There are millions of words across the globe that are used to describe people and uncover their identity, but what is identity? How can you begin to describe something that varies so greatly from one human being to another? Can you create a universal meaning for a word describing human concepts that people often fail to define for themselves? Of course there isn't one definition to define such a word. It is an intricate aspect of human nature, and it has a definition just as complex.
Webster's dictionary describes identity as sameness of essential character, individuality, or the fact of being the same person as one claims to be. So your identity can include your name, your age,...
3154 words - 13 pages
Alan D. Shewmon, the professor of pediatric neurology at UCLA Medical School believes that "until the turn of the decade, most people thought that 'brain death' was a settled issue; it no longer is. An increasing number of experts have begun to re-examine critically and to reject various key underlying assumptions" (Shewmon 1998). Determination of death has obviously become more complex, and the questions of when death is final require answers. According to most recent definitions, if the brain is entirely and irreversibly destroyed, a person can no longer relate to the world. As with any definition however, there are exceptions, gray areas, and blurred lines. We cannot...
903 words - 4 pages
Eileen Barker states that there is no agreement on a definition, yet to study religion, a working definition is important. It provides parameters for the student. The study field for religion is very wide. Some may even interpret sport as a religion though not necessarily correctly.
Definitions may include deities, such as Islam and Christianity; others not (Buddhism and Shinto.) A broad definition of religion would generally include rituals, special symbols and artistic and music style, sacred or special texts and a set of doctrines, (good) moral and behavioural codes. Usually there are designated days and meeting places, for devotees to gather. The belief system will likely...
1063 words - 4 pages
Do we know what `Ethnomusicology' really is?
What is the functionally, politically and formatively correct definition of `Ethnomusicology'? Ethnomusicology has been defined in many ways; its varied interpretations arise due to the difference in opinion held by the advocates of these definitions. Although `it is a recognized discipline in the field of music, ethnomusicologists, anthropologists, musicologists and other academics within and outside the field have yet to find an undisputed and universally accepted definition and identity for the term `Ethnomusicology'. According to the Merriam Webster dictionary, the term `definition' is a "statement expressing...
4058 words - 16 pages
Defining Religion "Religion is only the illusory sun which revolves round man as long as
he does not revolve round himself". Karl Marx.
Before we can look at the Marxist theory of religion we must first
have some understanding of what religion is. For many in todays world
religion is becoming something alien, only 3% of the population of
Britain attend Church! Religion is, however, much more than simple
Church attendance, something that has never been high amongst the
British working-class. Religion for me involves two things: beliefs
and practices, or,...
758 words - 3 pages
Change can be defined as an event that occurs when something passes
from one state or phase to another, the result of alteration or
modification, to lay aside, abandon, or leave for another, become
different in essence; to lose one's or its original nature, to make
different; cause a transformation, or to make or become different in
some particular way, without permanently losing one's or its former
characteristics or essence. There are many different views as to the
complexity of change. Some may believe change is an illusion and
nothing ever really changes. However, the majority, such as the post
structuralism theorists, believe...
1088 words - 4 pages
There are many differing definitions of terrorism. What is terrorism? How do we define it? Why is one man’s terrorist another man’s freedom fighter? These are just a few of the questions that face the world on a daily basis. There are many challenges that face the international community when it comes to how to define terrorism and what it constitutes. This paper will explore the challenges facing scholars when it comes to labeling terror and discuss potential ways to properly define it.
Challenges in Defining Terrorism
Finding a proper, well-accepted definition of what constitutes terror is extremely difficult. There are many challenges that confront scholars,...
1943 words - 8 pages
The word politics comes from the Greek, meaning the affairs of the city-state (polis). Even though we have changed our predominant form of governing and our way of life from the times of Socrates and Plato, politics remains a vital part of how we interact with the world around us. Keeping that in mind, defining politics has always been a hard task and with the evolution of political forms, ideologies and an ever-expanding definition of the word global most would argue that a universal definition of politics is impossible. Looking at what the term encompasses today, I would seem to agree with them. In their efforts to answer the question of ‘what is Politics?’ Political Science, Philosophy...
2362 words - 9 pages
When it comes to poverty, there is the magnitude of definitions explaining the term. The definition of poverty has important implications from point of view of policy making, politics and academic debates. Each view has its own value judgments and explanations. Over the times, new definitions have surfaced the debates and yet, there is not a single universally acceptable definition of poverty. Definitions usually set the perimeters of the terminology and often subject to limitations and criticism. According to the definition of the World Bank, the term lack refers to the scarcity of economic resources while the term inability refers to the failure of competence to take part in a community...