960 words - 4 pagesrelations">PublicRelations is not used just to get an organization known or as a cheap form of advertisement. PublicRelations are more involved in planning the communication of the entire organization.The functionsofPublicRelations can be divided into two categories. These categories are organizational functions and societal functions. This paper will discuss the organizational and societal functionsofpublicrelations. Investor relations and employee relations will be discussed as they pertain to organizational functions. Marketing communication and consumer relations will be discussed as they pertain to societal functions.VIEW DOCUMENT
955 words - 4 pagesThe functionsofPublicRelations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functionsof PR involves actions concerning the company, and societal functionsof PR interests' activities regarding society. Organizational functionsof PR are activities that interact with or affect organizations while societal functionsof PR have to do with actions that connect to the public. Communications management, media, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations are organizationalVIEW DOCUMENT
874 words - 3 pagesIn today environment there are many facets in the PublicRelations field, which is often referred to as a complex profession. Although complex, there are thousands of men and women practicing in this field throughout the world. There are numerous diverse activities that fall under the publicrelations umbrella that can often be classified as organizational or societal within the broad range offunctions. Many of the functions can essentially be tied in one way or another into both classifications.Although there is not a defined definition of the organizational or society functions in publicVIEW DOCUMENT
976 words - 4 pagesFunctionsofPublic � PAGE \* MERGEFORMAT �5�
Running head: FUNCTIONSOFPUBLICRELATIONSFunctionsofPublicRelationsTiffany Nicole JacksonUniversity of PhoenixPublicRelationsMKT/438John KautenbergerAugust 23, 2007��FunctionsofPublicRelationsThere are many functionsofpublicrelations that can be classified as organizational or societal. Some of the functions are media or electronic media relations, community or multiculturalVIEW DOCUMENT
692 words - 3 pagesThe purpose of this paper is to exam the organizational and societal functionsof PR for Wal-Mart and identify an issue that has implications on both areas and explain how it could be better addressed. Theoretically, there are two ways to describe an organization. One is in terms of its organization functions such as media relations, and employee relations or community relations. The other is a societal theoretical approach for the organization in ways such as communications management, social responsibility and publicity. As with every theory, there is always a gray area where both seem to fitVIEW DOCUMENT
682 words - 3 pages primarily within their own country; others practice on a global basis. Although it is unclear about when, who or where publicrelations was first practiced, Americans have claimed that they invented publicrelations; however some Chinese scholars have used the reference that Chinese rulers practiced methods resembling contemporary publicrelations over 5,000 years ago. It is possible that publicrelations was practiced thousands of years ago, however publicrelations has only been an occupation for approximately 100 years. Publicrelations as we know it today evolves and changes year to year with new techniques and technology. There are many different functionsofpublicrelations, weather theyVIEW DOCUMENT
1099 words - 4 pages arise. PR helps to manage internal relationships and interpret the external events of the business to the internal environment of the organization. All these efforts help create balance within the organization's community; that is why employee relations are internal functionsofPublicRelations.Employee relations are based heavily on communication, as is Communications management, which is also an internal function ofPublicRelations. By definition; Communications management is the systematic planning, implementing, monitoringVIEW DOCUMENT
877 words - 4 pagesWhat are publicrelations? Several definitions have been adopted by businesses and organizations. Denny Griswold, who founded PublicRelations News, claimed that publicrelations is a management function that evaluates public attitudes, identifies policy and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance (Seitel, 2004). Within that definition ofpublicrelations are functionsofpublicrelations. Functionsofpublicrelations are grouped into two categories. The first category ofpublicrelationsVIEW DOCUMENT
1404 words - 6 pagesThe functionsofPublicRelations (PR) can be grouped into two categories: Organizational and Societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functionsof PR involves actions concerning the company, and societal functionsof PR interests' activities regarding society. Organizational functionsof PR are activities that interact with or affect organizations while societal functionsof PR have to do with actions that connect to the public. VIEW DOCUMENT
807 words - 3 pages company, this provides a different type of credibility and stature that can improve and clarify audiences' perceptions of that company. A single mention in the media can often be worth more than many ad placements in newspapers or on television and the best thing, it doesn't cost a thing.Functionsof PRThe function ofpublicrelations include all of the below functions:Community, customer, government, and guest relations.ConsultingInternal communicationsInvestor relationsMedia relationsProduct/Service publicity (announcements/promotional)ResearchMany others including photographic services (Haynes, 2003)These functionsofPublicRelations interact and inform the public inVIEW DOCUMENT
726 words - 3 pages knows that their product is harmful but doing away with the product would end their business and skyrocketing profits. Oil companies are now advertising the fact that they are researching alternative fuels, and ways of ending our dependence on oil. It seems that if alternative fuels are discovered the oil companies would be required to adapt their businesses. It is not likely that a major discovery would be released by an oil company, though the oil companies want you to believe that they are part of the solution not part of the cause. Communicating this message must be a very difficult challenge for the publicrelations departments of these companies. It takes a certain level of audacity toVIEW DOCUMENT
887 words - 4 pagesThe words PublicRelations, conjures up some different feelings and conjectures, thus giving light to different meanings. I felt it best then, to just go to the dictionary and ask it. Per Websters online meaning: PublicRelations is: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. Okay, thats what the dictionary says, but what does it really mean? For me, it starts with communication, communications involving the relations between an entity subject toVIEW DOCUMENT
753 words - 3 pagesThe field ofPublicRelations is comprised of many different functions. In the following essay, I will envelop the definition ofPublicRelations based on my own interpretation of the assigned reading, as well as other outside resources. I will compare and contrast published definitions of what publicrelations is and attempt to explain the definition ofPublicRelations. Clinton (2004) defines publicrelations as a term used to encompass the strategies involved in positively impacting an organization's publicity, which reciprocates by positively affecting the growth, maintenance, or support of the organization.I will first tackle what a person who works in publicrelations doesVIEW DOCUMENT
1418 words - 6 pagesQ1. Grunig and Repper (1992) proposed a model of strategic management ofpublicrelations. Sung (2004) commented that the model emphasizes Publicrelations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Sung (2004) summarized the model can be divided into a three-stage process: the stakeholder stage, public stage, and issues stage. The first stage focuses on building and maintaining a good relationship between an organization and stakeholders, and followed by identifying and segmenting the public in managing conflicts at public stage. The last stage emphasizesVIEW DOCUMENT
1441 words - 6 pages. But the two got through twenty-eight pre-trial hearings, 313 days of evidence and submissions stretched over three years, 18,000 pages of transcripts, and 40,000 pages of documents and witness statements. After all was said and done, Steel and Morris were required to pay McDonald's $98,000 in damages. But this was hardly enough to fix the publicrelations damage done to McDonald's during the trial. This was hardly a victory for McDonald's. For one thing, there was no direction to reimburse McDonald's for its legal costs, estimated as high as $20 million. And for another, the trial was a publicrelations nightmare with ex-employees and company officers revealing a myriad of details aboutVIEW DOCUMENT
1416 words - 6 pages as the behavior and actions of the organization’s collectivity, which are aimed at achieving a common mission.
Publicrelations is a management function that identifies, establishes and maintains mutually beneficial relationships between an organization and publics that have an influence on the success of the organization. In publicrelations, strategy is important in determining the role of PR in an organization, as well as in outlining the techniques and activities to be used in achieving an organization’s publicrelations objectives. Publicrelations contributes to the fundamental systems of an organization, and is therefore a core function in the organization’s overall strategyVIEW DOCUMENT
551 words - 2 pagesThe Career of a PublicRelations OfficerMarketing has always been an interest of mine. Whether I'm the one buying, or the one selling, I have always found the process fascinating. My interest could be detected all the way back to the opening day of my lemonade stand in the first grade. With this it mind, it goes without saying that the career path of my choice has always been in the marketing department. After doing some research, I found that the job of a PublicRelations (PR) officer would be most suitableVIEW DOCUMENT
811 words - 3 pagesThe PublicRelations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information.
The Core Principle of Free Flow of Information states, "Protecting and advancing the free flow ofVIEW DOCUMENT
1740 words - 7 pages media in some cases over print and direct media. Task Three However, to achieve these results a marketing communications mix must be selected from the following major elements: Advertising, PublicRelations, Sales Promotion, Personal Selling and Direct Marketing Communications. Advertising - Is a means of targeting large cross-sections of selected audiences through a mass channel of communications to promote your product. It is a highly visible means of promoting your product using media such as television, radio, newspapers, magazines, etc. Sales Promotion- This concept uses extra value or incentives to promote your product and stimulate interest. The characteristic of sale promotion isVIEW DOCUMENT
1200 words - 5 pagesUses ofPublicRelationsPublicrelations help our complex society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Publicrelations serve a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and religious institutions. From the President to the school teacher publicrelations is used. To achieve their goals, these institutions must develop effectiveVIEW DOCUMENT
2412 words - 10 pagesAssess the Impact of Social MediaonPublicRelationsName: SHUAI WANGStudent ID: Z3474027�1. IntroductionThis article is to assess the impact of social media on publicrelations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and celebritiesVIEW DOCUMENT
1056 words - 4 pagesPublicrelations is a commonly discussed and fast growing industry in the recent years; however, in the general public’s mind, it is always mixed up with the marketing industry as they share similar job natures. Generally, the role ofpublicrelations department is to manage the firm’s image and the relationship between the company and the stakeholders . Their aims are to build up a long term relationship with the stakeholders and to create a good reputation for the company, while marketing merely focuses on the customers, sales and market. In order to achieve their aims, the publicrelations industry always involves interacting with the media, which may include television, radio, websiteVIEW DOCUMENT
2804 words - 11 pages1 IntroductionThis report intends to identify and critically assess the application of key Indigenous protocols in the PublicRelations (PR) Industry, and in doing so determine whether genuine attempts have been made in the PR sector to respond to Indigenous concerns which relate to the themes ofRepresentation and IdentitySocial Justice, Human Rights and Indigenous Voices.These themes are vitally important to the increased understanding and acceptance of Indigenous culture in professional practice, and by researching the protocols and guidelines that are relevant to these areas, we can determine whether they have been correctly employed in PublicRelations practice. AsVIEW DOCUMENT
1891 words - 8 pages information in the most advantageous way; 4. organizing special events such as press functions, award programs, exhibits, and displays; 5. setting up face-to-face communication, including the preparation and delivery of speeches; 6. providing research and evaluation using interviews, reference materials, and various survey techniques; and managing resources by planning, budgeting, and recruiting and training staff to attain these objectives. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events.PublicRelations affect this author in manyVIEW DOCUMENT
1053 words - 4 pages 40 years experience in the public law enforcement and private security fields.According to the article, the current public police officer to private security personnel ratio in Alaska is approximately 2-1, which is slightly lower than the national average. Our text suggested that by the year 2000, the number of police officers had increased to over 600,000 and security personnel numbered approximately 2 million, when this is calculated; it puts the national ratio ofpublic police officer to private security at almost 3.5-1, in favor of the security personnel. The article states that there are approximately 2000 security officers compared to 1000 public law enforcement officers, in theVIEW DOCUMENT
888 words - 4 pages://www.prsa.org/" title="PublicRelations Society of America">PublicRelations Society of America (PSRA) formally adopted a definition ofpublicrelations which has become the most accepted and widely used. Publicrelations helps an organization and its publics adapt mutually to each other. The definition implies the essential functionsof research, planning, communications dialogue, and evaluation. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support. (About PublicRelations, 2005)."Perhaps the best known definition ofVIEW DOCUMENT
760 words - 3 pages strategy to change this and influence society to remain positive about the organization.By simply analyzing the definitions mentioned earlier, there is no question about the many variations of the publicrelations definition. Publicrelations play an important part in an organization and uphold a variety of responsibilities and functions. Each definition ofpublicrelations will continue to fluctuate from source to source merely because the functions change over time in order to adapt to an organization's strategy. Why so many definitions?Publicrelations have grown tremendously in the past three decades, (Seitel, 2004, pg. 2). Coming to agreement on one definition ofpublicrelations isVIEW DOCUMENT
772 words - 3 pages> formally adopted a definition ofpublicrelations which has become most accepted and widely used: "Publicrelations helps an organization and its public adapt mutually to each other." (PRSA) This definition implies the essential functionsof research, planning, communications dialogue and evaluation. This definition also recognizes that all organizations have multiple publics from which they must earn consent and support.According to Wikipedia, publicrelations is the art and science of managing communication between an organization and its key publics to build manage and sustain its positive image. (Wikipedia, 2006) Examples ofpublicrelations fitting this description are manyVIEW DOCUMENT
668 words - 3 pages America">PublicRelations Society of America (PSRA), they have formally adopted a definition ofpublicrelations which has become the most accepted and widely used. The definitions is this: "Publicrelations help an organization, and its publics, adapt mutually to each other." The definition implies the essential functionsof research, planning, communications dialogue, and evaluation.Seitel states, "PR is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." Seitel also states that PR is a unique management function which helps to create, and preserveVIEW DOCUMENT
679 words - 3 pages organization.Reasons There Are Many DefinitionsThe term publicrelations encompass several different functions. According to Philip Lesly (1998), "the prominence of the publicrelations function has made it a common topic in all aspects ofpublic life - the media, government, business, and various institutions" (p. 6). For organizations to achieve their goals, it is important to develop effective relationships with many different audiences such as employees, customers, local communities as well as other institutions. Depending on the organization and the objectives that are, trying to be reached is the reason for so many different definitions ofpublicrelations.ConclusionVIEW DOCUMENT
788 words - 3 pages; visual communications, including desktop publishing and computer graphics; and research, [emphasizing] social science research and survey design and implementation. (2008, DOL)Publicrelations personnel handle functions such as media, interest-group representation, community outreach, government relations, and conflict mediation. However, publicrelations managers establish and maintain cooperative relationships with representatives of community, consumers, employees, and public interest groups through public speaking, print, and broadcast journalism. Although publicrelations has a large variety of duties and responsibilities, the key attribute for publicrelations managers is toVIEW DOCUMENT
798 words - 3 pagesPublicrelations is known as the management of communication between an organization and the public. Publicrelations is also a process that have different functions that are divided within the publicrelations communications department. Also, there are properties that should be followed when working within the publicrelations, which will be discussed. Publicrelations is essential to any public organization and must complete certain guidelines in order to be successful, for the organization to be successful.
Arthur W. Page vice president of AT&T in 1927 is credited for setting the properties for publicrelations. The properties are as follow; tell the truth, it is important thatVIEW DOCUMENT
870 words - 3 pages strategic and tactical support for their publicrelations efforts but are also requiring innovative, cost-efficient programs," said Neil Myers, president of Connect PublicRelations. "We are proud to be working with six pioneering leaders within the tech industry who recognize the value in developing a strong corporate communications program."Publicrelations specialists handle organizational functions such as media, community, consumer, and governmental relations; political campaigns; interest-group representationVIEW DOCUMENT
811 words - 3 pages computer graphics; and research, [emphasizing] social science research and survey design and implementation. (2008, DOL)Publicrelations personnel handle functions such as media, interest-group representation, community outreach, government relations, and conflict mediation. However, publicrelations managers establish and maintain cooperative relationships with representatives of community, consumers, employees, and public interest groups through public speaking, print, and broadcast journalism. Although publicrelations has a large variety of duties and responsibilities, the key attribute for publicrelations managers is to report not only to the individual running the organization butVIEW DOCUMENT
1132 words - 5 pagesPublicrelations manages the communication and delivery of communication between an organization or individual and the public and according to some historians dates back to 1800 BC. The primary objective ofpublicrelations is to create a deliberate, planned communication strategy designed to enhance the image of a client, be it product, person, destination etc., and generate a positive public image while keeping the interest of the public at the forefront. This would include strategic management of competition and conflict management functions.
With an evolving definition that changes with the changing roles of the profession, the PublicRelations Society of America (PRSA) in 2011 leadVIEW DOCUMENT
965 words - 4 pages services to the organizations public. In this regards, the correlation between marketing and publicrelations is demonstrated. Both functions involve promoting the organization in some fashion so that people are aware of the product or service being offered by the organization. Additionally, both seek the same final result, sales for the organization.Marketing and Publicrelations differ in that marketing focuses on setting pricing, distribution, and placement strategies that will affect sales and profitability. Publicrelations efforts focus on developing a positive image and rapport with customers. Publicrelations set out to tell people about your business so that when marketers begin toVIEW DOCUMENT
1009 words - 4 pages definition ofpublicrelations which has become the most accepted and widely used. The definition as follows "Publicrelations help an organization, and its publics, adapt mutually to each other." The definition implies the essential functionsof research, planning, communications dialogue, and evaluation.Seitel states, "PR is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." Seitel also states that PR is a unique management function which helps to create, and preserve, communication, understanding, acceptance and cooperation between an organization and its customers. Seitel's definitionVIEW DOCUMENT
1301 words - 5 pagesrelations does and how it helps us.From The Society of AmericaIn 1988, in an attempt to solve this dilemma the many different definitions ofPublicRelations, the Society of America formally adopted a definition ofpublicrelations which has become the most accepted and widely used. Their definition is defined as "Publicrelations helps an organization and its publics adapt mutually to each other". In this definition, the essential functionsof research, planning, communications dialogue and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" orVIEW DOCUMENT
3326 words - 13 pages businesses, government agencies, voluntary associations, trade unions as well as religious institutions have come to embrace the role ofpublicrelations and have established publicrelationsfunctions. This is in recognition of the fact that to achieve their goals, the organizations have to develop effective relationships both with their stakeholders as well as the external environment. As a management function, publicrelations helps in anticipating , analyzing as well as interpreting public opinion , attitude and issues which impact on the operations and the plans of the organization. The function also serves in counseling the management with regard to policy decision, courses of actionVIEW DOCUMENT
1025 words - 4 pages influence behavior, build trust and create a climate for customer acceptance. These activities can best be done by working with marketing and advertising functions in the organization (Miller & Rose, 1994). In order for publicrelations, advertising and marketing to work more efficiently the three functions need to be more closely aligned.One approach to IMC was developed by program director, Tom Duncan and his faculty at the University of Colorado. Duncan's IMC Message Typology explains the four messages that an organization needs to be aware of so it can "control, or if not control, then perhaps influence." The four types of messages are; planned, inferred, maintenance andVIEW DOCUMENT
1472 words - 6 pagesPublicRelations
"Publicrelations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip
Publicrelations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. TheVIEW DOCUMENT
1517 words - 6 pages).
In many manufacturing organizations today, unions are a common feature. Some human resource outsourcing specialists offer labor relations services such as collective bargaining and negotiations, investigations, representation before labor relations boards, and dispute resolution (Human Resource Outsourcing for the Manufacturing Sector, 2009). If a company chooses to outsource their human resource functions where a union has a presents, “ management’s right to subcontract is usually judged by arbitrators against the recognition of the bargaining unit, seniority, wages, and other clauses within the agreement” (Heavrin, 2013).
At The Admin Center, Inc., many of the human resourceVIEW DOCUMENT
849 words - 3 pages harvesting such attitudes and lack of pride in the workplace.Another function of PR, the literature suggests, is to create a distinguished history for a company. This would include how the company was started, who founded it, accomplishments and contributions, and other insights into information that would complement a company.In conclusion, it is apparent that there are a variety offunctions for Publicrelations, and many differing organizations to which it can be applied. If utilized carefully and effectively, it can be a productive tool for a company to engage the Public.Fraser P. SeitelVIEW DOCUMENT
994 words - 4 pages one-time or single activity. In this paper I would like to discuss, what I know about publicrelations and its roles.PublicRelations Impact According to Council ofpublicrelations firms, "publicrelations helps an organization and its publics adapt mutually to each other" In this definition it seems like it is defining what public relation does, instead of what public relation is. Ultimately the essential functionsofpublic relation are research, planning, communications dialogue and evaluation are implied. The bird-eye view should be focused on the entire "organization" rather than the limiting implication of " company" or "business", and "publics" which shouldVIEW DOCUMENT
703 words - 3 pages people are turning to social media instead of traditional media.
Because one of the functionsofpublicrelations is maintaining the relationship between an organization and its publics, it is important for publicrelations professionals to not only be aware of changing trends among the publics, but also follow the trend in order to present messages to “specific audiences, using media those publics prefer.”3 The change from traditional media to social media is causing publicrelations professionals to evolve their strategies and tactics from a traditional media relations only model to one that encompasses social media to ensure continued “good relationships with the publics important to theirVIEW DOCUMENT
923 words - 4 pagesWhen it comes to publicrelations there is no one definition, as people and groups vary in their understandings of the subject. A personal definition ofpublicrelations would be the duty of communicating with external offices for purposes that mainly relate to information and information exchange. It would require working with other people most of the time and may also be closely involved in selling products or services. This personal definition is based on a certain degree of experience, and the understanding is that for the most part, publicrelations are an important part of an overall job responsibility.If publicrelations were to be defined based on experience, certainly theVIEW DOCUMENT
1048 words - 4 pages!
Marketing also plays an important role within publicrelations. Marketers have the job of directing a company or firm from product/service development all the way to selling that product or service. Marketing is or should be involved in all aspects of a company's existence. In smaller businesses the marketing department may be responsible for many functions ranging from research to product creation and even pricing and promotions. As a company moves forward with a new product or even a repositioning an old product line, the marketing team itself is also responsible for how that new product is positioned in the market place. Publicrelations are seen in every aspect of the way in which aVIEW DOCUMENT
3050 words - 12 pages society, the ongoing debate about whether or not publicrelations enhancing democratic communications has been drastically argued, somehow, with no agreement being universally reached. On one hand, the utilization ofpublicrelations by political parties and interest groups is considered as one of the most important communicative methods through modern democratic process. Supported by various theoretical analysis, publicrelations seems to be a vital section which functions efficiently to establish and maintain the mutual understanding between different social bodies and their publics rather than causing negative influences on democratic communications. On the other hand, however, publicrelationsVIEW DOCUMENT
1443 words - 6 pagesOn October 14, 2012, Felix Baumgartner flew up 24 miles above the Earth’s crust and jumped. He broke many world records that day (Mission History). Baumgartner broke the record for the highest exit altitude (24.21 miles) and also broke the sound barrier. He achieved the record for maximum vertical speed at 843.6 mph and longest freefall at 119,431 feet (Mission History). This stunt was thought up by a publicrelations specialist for the energy drink company Red Bull to get the attention of potential new consumers. A publicrelations specialist is one who helps a company or individual achieve name recognition and increase market share. Publicrelations specialists are necessary forVIEW DOCUMENT
708 words - 3 pages
Running head: PUBLICRELATIONS� � PAGE \* MERGEFORMAT �1� �� PublicRelations� � PAGE \* MERGEFORMAT �4� ��
PublicRelationsLiz OronaUniversity of PhoenixMKT/438Charles ShillingburgAugust 16, 2011��IntroductionThe definition ofpublicrelations varies between professionals and industries. In 1975, there were more than 472 definitions (Seitel, 2007). "In 1988, the PublicRelations Society of America formally adopted the followingVIEW DOCUMENT