Functions Of Public Relations Essay Examples

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Functions of Public Relations Essay

960 words - 4 pages

Public relations can be looked at as building public relationships between a company and the general public. Public relations involves the evaluation of public attitudes and opinions, formulation and performance of an organization's procedures and policy regarding communication with the public, coordination of communication programs, developing relationships through a two way communication process and developing a positive relationship between a company and the public. The people who work in the public relations department work for businesses, governments, hospitals, schools, nonprofit charities and many others.

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Functions of Public Relations Essay

874 words - 3 pages

In today environment there are many facets in the Public Relations field, which is often referred to as a complex profession. Although complex, there are thousands of men and women practicing in this field throughout the world. There are numerous diverse activities that fall under the public relations umbrella that can often be classified as organizational or societal within the broad range of functions. Many of the functions can essentially be tied in one way or another into both classifications.

Although there is not a defined definition of the organizational or society functions in public...

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Functions of Public Relations Essay

682 words - 3 pages

In today's business environment Public Relations is considered by some to be a complex profession and practiced by hundreds of thousands of professionals around the globe. Some organizations employ their own public relations professionals. Others hire public relation firms. Public relations professionals work in a wide variety of organizations including small, individually owned companies, large corporate run organizations, government agencies, professional and trade associations, charities, schools, universities, hospitals, and hotels along with many more. Some public relations professionals work...

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Functions of Public Relations Essay - 955 words

955 words - 4 pages

The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that connect to the public. Communications management, media, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations are organizational...

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Functions of Public Relations Essay - 976 words

976 words - 4 pages

Functions of Public � PAGE \* MERGEFORMAT �5�

Running head: FUNCTIONS OF PUBLIC RELATIONS

Functions of Public Relations

Tiffany Nicole Jackson

University of Phoenix

Public Relations

MKT/438

John Kautenberger

August 23, 2007

Functions of Public Relations

There are many functions of public relations that can be classified as organizational or societal. Some of the functions are media or electronic media relations, community or multicultural...

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Functions of Public Relations Essay - 1099 words

1099 words - 4 pages

Introduction

According to the Community Cultural Development Center Publics can be defined as "A group of people who share common interests or concerns" (Community Cultural Development [CCD], 2006). The investigation for meaning of the term public led to a plethora of descriptions all relative to the defining agency. "In public relations, more specifically, a public is a group of people with a stake in an issue, organization, or idea" (Seitel, 2004, p. 9).

Definition of Internal Public

By digesting the previous definition of public and incorporating internal into the equation, one would gather that the definition of internal public to be; a group of people within an...

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Functions of Public Relations Essay - 692 words

692 words - 3 pages

The purpose of this paper is to exam the organizational and societal functions of PR for Wal-Mart and identify an issue that has implications on both areas and explain how it could be better addressed. Theoretically, there are two ways to describe an organization. One is in terms of its organization functions such as media relations, and employee relations or community relations. The other is a societal theoretical approach for the organization in ways such as communications management, social responsibility and publicity. As with every theory, there is always a gray area where both seem to fit into...

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Functions of Public Relations Paper

807 words - 3 pages

University of PhoenixAugust 2, 2006MKT-438IntroductionPublic Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. Great Public Relations can add power to the overall company image. When major magazines write about a particular...

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Functions of Public Relations Paper

877 words - 4 pages

What are public relations? Several definitions have been adopted by businesses and organizations. Denny Griswold, who founded Public Relations News, claimed that public relations is a management function that evaluates public attitudes, identifies policy and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance (Seitel, 2004). Within that definition of public relations are functions of public relations. Functions of public relations are grouped into two categories. The first category of public relations...

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Individual functions of public relations Essay

1404 words - 6 pages

The functions of Public Relations (PR) can be grouped into two categories: Organizational and Societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that connect to the public.

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Functions of Public Relations: Explain the organizational and societal functions of PR.

726 words - 3 pages

Global warming is a growing problem for oil companies. Gasoline is essential to our economy and our way of life, but oil companies are often viewed as evil contributors to the downfall of humanity. Many people seem to view them in the same light as the tobacco companies. The head of Exxon/Mobil was recently quoted as saying

"It's time for the energy industry to focus on solutions to tackle the greenhouse gas debate. We know the climate is changing and greenhouse gases are increasing. Our industry has a responsibility to contribute to discussions on these policy issues . . . and take concrete actions ourselves."

The industry...

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Definition of Public Relations

887 words - 4 pages

The words Public Relations, conjures up some different feelings and conjectures, thus giving light to different meanings. I felt it best then, to just go to the dictionary and ask it. Per Webster’s online meaning: Public Relations is: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. Okay, that’s what the dictionary says, but what does it really mean? For me, it starts with communication, communications involving the relations between an entity subject to or...

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The definition of Public Relations

753 words - 3 pages

The field of Public Relations is comprised of many different functions. In the following essay, I will envelop the definition of Public Relations based on my own interpretation of the assigned reading, as well as other outside resources. I will compare and contrast published definitions of what public relations is and attempt to explain the definition of Public Relations. Clinton (2004) defines public relations as a term used to encompass the strategies involved in positively impacting an organization's publicity, which reciprocates by positively affecting the growth, maintenance, or support of the organization.

I will first tackle what a person who works in public relations does. A...

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Strategic Management of Public Relations

1418 words - 6 pages Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization. Sung (2004) summarized the model can be divided into a three-stage process: the stakeholder stage, public stage, and issues stage. The first stage focuses on building and maintaining a good relationship between an organization and stakeholders, and followed by identifying and segmenting the public in managing conflicts at public stage. The last stage emphasizes... VIEW DOCUMENT
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Uses of Public Relations, citing 2 examples

1200 words - 5 pages

Uses of Public Relations

Public relations help our complex society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serve a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and religious institutions. From the President to the school teacher public relations is used. To achieve their goals, these institutions must develop effective...

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The Significance of Ethics In Public Relations

1416 words - 6 pages Strategy is a concept that relies on various definitions to capture interrelationships between various components that make up a strategy. Henry Mintzberg (1987) outlines five definitions of strategy including strategy as a plan, pattern, position, perspective, and ploy. As a plan, strategy is concerned with setting up guidelines to establish direction for an organization. As a pattern, strategy consists of various actions carried out with consistency by firms. Strategy as a position looks at how organizations interact with the external environment, and how they place themselves in the competitive environment. Mintzberg also defines strategy as a perspective. This view explains strategy as... VIEW DOCUMENT
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The Career of a Public Relations Officer

551 words - 2 pages

The Career of a Public Relations Officer

Marketing has always been an interest of mine. Whether I'm the one buying, or the one selling, I have always found the process fascinating. My interest could be detected all the way back to the opening day of my lemonade stand in the first grade. With this it mind, it goes without saying that the career path of my choice has always been in the marketing department. After doing some research, I found that the job of a Public Relations (PR) officer would be most suitable...

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Ethics in Public Relations Society of America

811 words - 3 pages The Public Relations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information. The Core Principle of Free Flow of Information states, "Protecting and advancing the free flow of... VIEW DOCUMENT
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Assess the Impact of Social Media on Public Relations

2412 words - 10 pages

Assess the Impact of Social Media

on

Public Relations

Name: SHUAI WANG

Student ID: Z3474027

1. Introduction

This article is to assess the impact of social media on public relations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and...

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Identify and critically assess the application of key Indigenous protocols in the Australian Public Relations (PR) Industry.

2804 words - 11 pages

1 IntroductionThis report intends to identify and critically assess the application of key Indigenous protocols in the Public Relations (PR) Industry, and in doing so determine whether genuine attempts have been made in the PR sector to respond to Indigenous concerns which relate to the themes of•Representation and Identity•Social Justice, Human Rights and Indigenous Voices.

These themes are vitally important to the increased understanding and acceptance of Indigenous culture in professional practice, and by researching the protocols and guidelines that are relevant to these areas, we can determine whether they have been correctly employed in Public Relations practice. As...

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Title:PR Summary Paper Re:current trends in the global community as it relates to Public Relations discusses the publicity and advertising in terms of their impact on publics

1891 words - 8 pages

Introduction

This paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be planned prior to an event happening. In the event pre-planning does not take place, a plan of action in the form of being reactive crisis management must be implemented.

Finally, this paper will discuss both the positive and negative impact of PR in the author's daily life using...

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Critically review the article in terms of how such private operations relate to public justice agency functions.

1053 words - 4 pages

In reading an article recently on the privatized security in Alaska called, "PRIVATE PROTECTION: SECURITY OFFICERS IN ALASKA.", I was truly taken back by how closely it related to the material I was currently being taught in an Organizational Security and Management course, through the University of Phoenix, online. Most of the information contained in this article coincided, almost verbatim, with the information contained in our course reading material, with a few minor adjustments in numbers and statistics. The article was written for the Alaska Business Monthly Journal, By GUDDE, LEVI, who has more than 40...

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Defining Public Relations -- Definitions from 3 sources.

888 words - 4 pages

The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily defined. Many communication scholars agree that definitions are inherently rhetorical and that the formations of definitions are social processes that shape reality. Since definitions play critical roles both in societal processes and in the minds of those who study and practice public relations, this paper examines several popular definitions of public relations as well as a...

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Defining Public Relations

760 words - 3 pages

Organizations today must understand the importance of public relations in order to for an organization to be in touch with society, and vice versa, to maintain a desired company image. Because the definition of public relations may be different from each source, trying to narrow down the wide variety of definitions to one that encompasses all that public relation has proven been a challenge over the decades. In this paper, I will give my own personal definition of public relations and those of three other sources. Furthermore, I will compare and contrast the three definitions and explain why public relations have a variety of meanings. Personal DefinitionSome might think that public...

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Defining Public Relations

772 words - 3 pages

The practice of what today is called public relations is less than 100 years old. Yet during its brief history, public relations has been defined in many different ways. The earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew. (Public Relations Society of America [PRSA], n.d.) Many definitions were quite lengthy, so much so that they tended to describe what public relations does than what it is. In 1988, in an attempt to solve this dilemma the governing body of the Public Relations Society of America...

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Defining Public Relations

668 words - 3 pages

The question that many scholars and public relations (PR) professionals ask concerns the definition of public relations. In this writers opinion, PR refers to the perception the public has of a company. The fundamental goal of a company is to have favorable opinion from current and potential customers. The company needs sales in order to be profitable and negative publicity will affect the company's profits. PR has various definitions and the debates of the definition are numerous. According to the

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Defining Public Relations - 679 words

679 words - 3 pages

Defining Public Relations (PR) is very difficult and has been a source of confusion between scholars and public relations practitioners alike. Public Relations deal with an extensive variety of methods and attitudes; therefore, not easily defined. Different individuals have different perceptions of what public relations are so the term public relations can be misunderstood or intentionally misinterpreted. This paper will define public relations from three different sources, as well as a personal definition. These definitions will than be compared and contrasted towards what public relations do and how it is a necessary component for a variety of organizations in the 21st...

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The Journal of Management Communication Research

798 words - 3 pages Public relations is known as the management of communication between an organization and the public. Public relations is also a process that have different functions that are divided within the public relations communications department. Also, there are properties that should be followed when working within the public relations, which will be discussed. Public relations is essential to any public organization and must complete certain guidelines in order to be successful, for the organization to be successful. Arthur W. Page vice president of AT&T in 1927 is credited for setting the properties for public relations. The properties are as follow; tell the truth, it is important that... VIEW DOCUMENT
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Defining Public Relations Paper.

870 words - 3 pages

Introduction

An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted "publics" support its goals and policies. Public relations specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public.

Businesses recognize the growing importance of good public relations to the success of their organizations; they increasingly rely on public relations specialists for advice on the strategy and policy of such programs. As noted on www.e-topics.com "Today's expanding companies are seeking a blend of...

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Employer/Employee Relationship

788 words - 3 pages

In my opinion, an organization’s reputation can truly depend on the degree to which it is marketed in the public’s eye. A public relations manager job is to be an advocate for the company it serves. The public relations personnel primary duty and responsibility is to build and maintain a constructive relationship with the public. In this paper, I will define public relations from three different sources, compare, contrast these definitions, and explain why I believe there are so many different definitions to public relations.

Looking for definitions of public relations, I found that dictionary.com defines public relations as “the actions of a corporation, store,...

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Employer/Employee Relationship

811 words - 3 pages

In my opinion, an organization’s reputation can truly depend on the degree to which it is marketed in the public’s eye. A public relations manager job is to be an advocate for the company it serves. The public relations personnel primary duty and responsibility is to build and maintain a constructive relationship with the public. In this paper, I will define public relations from three different sources, compare, contrast these definitions, and explain why I believe there are so many different definitions to public relations.

Looking for definitions of public relations, I found that dictionary.com defines public relations as “the actions of a corporation, store,...

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PR and It's Impact on Society

965 words - 4 pages

PR and It's Impact on Society

Wikipedia, an internet encyclopedia source, defines Public Relations as "the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions (Wikipedia.com, 2004)." It can be argued that this definition offers a narrow, one-sided view of the profession, as the Public Relations profession deals with more than just using the media to influence how people think about a subject. According to the Public Relations Society of America website, "Public relations help an organization...

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Defining Public Relations - 1009 words

1009 words - 4 pages

The question that many scholars and public relations (PR) professionals ask concerns the definition of public relations. In this writers opinion, PR refers to the perception or image the public has of a company. The fundamental goal of a company is to have favorable opinion from current and potential customers. The company needs sales in order to be profitable and any negative publicity can affect the company's fiscal well-being and profits. PR has various definitions and the debates of the definition are numerous. According to the Public Relations Society of America (PSRA), they have formally adopted a...

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Defining Public Relations - 1301 words

1301 words - 5 pages

The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public relations is an effort to receive free news coverage in a publication, Web site, or broadcast program (Fabris, 2006). In this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public...

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Public Relations and Corporate Reputation

3326 words - 13 pages As recent corporate events have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets. As such, there is a need to restore public faith. Reputation accounts for a large portion of a company’s market capitalization and is one of its most important long term assets. It impacts the organization in several ways including stock price as well as the ability to attract and retain customers and employees (Michael and Judy, 2008). Organizational reputation is seen in such factors as the quality of products and services... VIEW DOCUMENT
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Public Relations

1472 words - 6 pages Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. The... VIEW DOCUMENT
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This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)

1025 words - 4 pages

Integration of PR and Marketing

The main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organization. In addition, IMC addresses the issue of the four different messages that an organization needs to be aware of so it can control or at least influence. Also, there are six steps that if followed will effectively integrate public relations and marketing in order to meet an organizations goals.

Public relations practitioners are often...

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Employee and Labor Relations

1517 words - 6 pages Introduction: By definition, “Outsourcing is the process of hiring an external provider to do the work that was previously done internally. Outsourcing has become a widespread and increasingly popular alternative involving virtually every business area” (Mondy, 2012). Many companies are choosing to outsource some of, if not all of their human resource functions due to other companies being able to perform the functions more efficiently and have more knowledge in an area then the company itself. For example, many companies decide to outsource their payroll functions because of some of the different compliance issues for taxes and relieving the accounting department of having to handle... VIEW DOCUMENT
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Public relations

849 words - 3 pages

Public relations are defined by several marketing dictionaries as being any form of communication that is primarily directed toward gaining public understanding and acceptance. In addition, it is suggested that it tends to deal with issues rather than specifically with products or services. The purpose of this paper is to examine public relation and the definitions which it symbolizes in relation to several organizations. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Some would argue that public relations communications are placed in this manner, because they offer a legitimacy that...

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PR Impact

994 words - 4 pages

Abstract

The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agent and publicity since these were major elements from which modern public relations grew. Later as public relations was recognized and employed by more organizations, definitions began to include more than just a press and publicity, but the need for research prior to initiating actions, careful planning and thorough evaluation or measurement of results, Continuing, systematic process instead of a...

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Defining Public Relations - 923 words

923 words - 4 pages

When it comes to public relations there is no one definition, as people and groups vary in their understandings of the subject. A personal definition of public relations would be the duty of communicating with external offices for purposes that mainly relate to information and information exchange. It would require working with other people most of the time and may also be closely involved in selling products or services. This personal definition is based on a certain degree of experience, and the understanding is that for the most part, public relations are an important part of an overall job responsibility.

If public relations were to be defined based on experience, certainly the...

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Public Relations

1048 words - 4 pages Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, "All public relations should exist to preserve a consistent reputation and build relationships" (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as "spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function that involves counseling at the highest... VIEW DOCUMENT
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Public Relations and Democratic Communications

3050 words - 12 pages In modern society, the mass media is of central importance in informing, educating and entertaining the public through reflections of different aspects of the society, such as educational issue, economic circumstance and political affair. Benefiting from the development of new media technologies, the power of mass media to shape public perceptions on broad issues has been considerably strengthened by the achievements as a wider coverage of media audiences and the competence of instantaneous information transmission and updating. Besides the functions like entertainment and public service announcement, the mass media is also mainly used as an effective tool for the purpose of advocacy which... VIEW DOCUMENT
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Public Relations Paper MKT 438

708 words - 3 pages

Running head: PUBLIC RELATIONS� � PAGE \* MERGEFORMAT �1� �� Public Relations� � PAGE \* MERGEFORMAT �4� ��

Public Relations

Liz Orona

University of Phoenix

MKT/438

Charles Shillingburg

August 16, 2011

Introduction

The definition of public relations varies between professionals and industries. In 1975, there were more than 472 definitions (Seitel, 2007). "In 1988, the Public Relations Society of America formally adopted the following...

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Public Relation Paper

812 words - 3 pages

University of PhoenixJuly 31, 2006MKT 438IntroductionIn this paper I will define public relations from three different sources, and include my own personal definition. I will also compare and contrast these definitions geared towards what public relations does and how it helps us. The definition from Wikipedia, states public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Corporations use marketing public relations to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Additionally, this paper will...

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Public relations defined

850 words - 3 pages

When thinking about Public Relations (PR) the first thing that comes to mind is publicity and communications. This report will attempt to define Public Relations based on a personal definition as well as from other outside sources. Public Relations is more complex than it appears. There area many different types of jobs associated with PR. Furthermore, each job title comes with a different job description. This report will also compare and contrast the three given definitions, as well as a personal definition, in an attempt to explain why the PR field is so difficult to define.

Definitions of Public RelationsThe definition provided for public relations by the

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Defining Public Relations - 818 words

818 words - 3 pages

�PAGE � �PAGE �4� PUBLIC RELATIONS

Defining Public Relations Paper

This paper will define exactly what public relations means to me as well as three other different sources. There will be a comparison of all the definitions in this paper as well as a contrast. Everyone has there own thoughts as to what public relations means and deals with. However not everyone knows exactly how much goes into the public relations field. Another question that will be asked and answered to the best of my knowledge is why do you think there are so many different...

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Define Public Relations

732 words - 3 pages

Public Relations Defined

The purpose of this paper is to define public relation and identify some reasons why so many different definitions exist in our modern society. As well as to categorize the different definition and how they interrelate.

The initial thoughts that were gathered regarding public relation is that it is a planned process to stimulate the thinking of an audience by offering a solid character that displays sound judgment, which is achieved by a communicating with the audience to persuade there thinking. As further research were conducted the idea that few words can define...

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Issues that Arise when Public Relation goes International

2413 words - 10 pages International Public Relation is referred to as; communicating with the public from one nation to another, producing campaigns from one country to another. Globalization tells that what happens in one country can have a direct effect on people and organizations in another (Kent & Taylor, 2011). This essay talks about the different issues that arise when PR goes international. It talks about how international and intercultural are different or related to each other. Examples with the help of international or global companies. International Public Relation presents issues related to culture, social and economic factors. There are different models as studied by different PR scholars, the... VIEW DOCUMENT
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Labor Relations Paper

1098 words - 4 pages

In the labor market today, the threat of union organization is not at the top of the lists of priorities for organizations. Both the employer's rights to make decisions within an organization and the rights of the employees to be protected from illegal action and unfair treatment must be maintained. Communication is a key factor in effective labor relations. This paper will identify how unions and labor relations impact organizations. It will also examine the impact of changes in employee relations strategies, policies and practices on organizational performance.

Unions and Labor Relations and their Impact on OrganizationsA union is defined a group of workers who have formed an...

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