Functions Of Public Relations Essay Examples

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Functions of Public Relations Essay

960 words - 4 pages form of advertisement. Public Relations are more involved in planning the communication of the entire organization.The functions of Public Relations can be divided into two categories. These categories are organizational functions and societal functions. This paper will discuss the organizational and societal functions of public relations. Investor relations and employee relations will be discussed as they pertain to organizational functions. Marketing communication and consumer relations will be discussed as they pertain to societal functions.Organizational FunctionsOrganizational functions of Public Relations involve the activities that interact with the organizations. An organizational VIEW DOCUMENT
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Functions of Public Relations Essay

874 words - 3 pages In today environment there are many facets in the Public Relations field, which is often referred to as a complex profession. Although complex, there are thousands of men and women practicing in this field throughout the world. There are numerous diverse activities that fall under the public relations umbrella that can often be classified as organizational or societal within the broad range of functions. Many of the functions can essentially be tied in one way or another into both classifications.Although there is not a defined definition of the organizational or society functions in public relations, the organizational functions are those activities that relate to or involve organizations VIEW DOCUMENT
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Functions of Public Relations Essay

955 words - 4 pages The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that connect to the public. Communications management, media, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations are organizational VIEW DOCUMENT
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Functions of Public Relations Essay - 976 words

976 words - 4 pages Functions of Public PAGE \* MERGEFORMAT 5 Running head: FUNCTIONS OF PUBLIC RELATIONSFunctions of Public RelationsTiffany Nicole JacksonUniversity of PhoenixPublic RelationsMKT/438John KautenbergerAugust 23, 2007Functions of Public RelationsThere are many functions of public relations that can be classified as organizational or societal. Some of the functions are media or electronic media relations, community or multicultural community relations, consumer relations, employee relations, and investor relations. There are many other functions of public relations, but for the purpose of this paper, I'll only focus on the ones listed above.When PR firms handle an organization's public VIEW DOCUMENT
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Functions of Public Relations Essay - 682 words

682 words - 3 pages about when, who or where public relations was first practiced, Americans have claimed that they invented public relations; however some Chinese scholars have used the reference that Chinese rulers practiced methods resembling contemporary public relations over 5,000 years ago. It is possible that public relations was practiced thousands of years ago, however public relations has only been an occupation for approximately 100 years. Public relations as we know it today evolves and changes year to year with new techniques and technology. There are many different functions of public relations, weather they are organizational functions, such as Media Relations and Publicity or societal functions VIEW DOCUMENT
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Functions of Public Relations Essay - 1099 words

1099 words - 4 pages efforts help create balance within the organization's community; that is why employee relations are internal functions of Public Relations.Employee relations are based heavily on communication, as is Communications management, which is also an internal function of Public Relations. By definition; Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization and between organizations. Communications management is the organization and dissemination of new communication directives connected with an organization, network, or communications technology and can also be called reputation management or VIEW DOCUMENT
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Functions of Public Relations Essay - 692 words

692 words - 3 pages The purpose of this paper is to exam the organizational and societal functions of PR for Wal-Mart and identify an issue that has implications on both areas and explain how it could be better addressed. Theoretically, there are two ways to describe an organization. One is in terms of its organization functions such as media relations, and employee relations or community relations. The other is a societal theoretical approach for the organization in ways such as communications management, social responsibility and publicity. As with every theory, there is always a gray area where both seem to fit into both categories, as some authors categorize them in different positions or alternatively VIEW DOCUMENT
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Functions of Public Relations Paper

807 words - 3 pages thing, it doesn't cost a thing.Functions of PRThe function of public relations include all of the below functions:Community, customer, government, and guest relations.ConsultingInternal communicationsInvestor relationsMedia relationsProduct/Service publicity (announcements/promotional)ResearchMany others including photographic services (Haynes, 2003)These functions of Public Relations interact and inform the public in several ways as a planned and sustained program conducted by an organization's management to:Maintain two-way communications between an organization and its publics.Monitor awareness, opinions, attitudes, and behaviors inside and outside the organization.Analyzes the impact of VIEW DOCUMENT
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Functions of Public Relations Paper

877 words - 4 pages What are public relations? Several definitions have been adopted by businesses and organizations. Denny Griswold, who founded Public Relations News, claimed that public relations is a management function that evaluates public attitudes, identifies policy and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance (Seitel, 2004). Within that definition of public relations are functions of public relations. Functions of public relations are grouped into two categories. The first category of public relations is organizational functions.Organizational functions of public relations involve the VIEW DOCUMENT
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Individual functions of public relations Essay

1404 words - 6 pages The functions of Public Relations (PR) can be grouped into two categories: Organizational and Societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that connect to the public. Communications management, media relations, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations are organizational VIEW DOCUMENT
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Functions of Public Relations: Explain the organizational and societal functions of PR

726 words - 3 pages would end their business and skyrocketing profits. Oil companies are now advertising the fact that they are researching alternative fuels, and ways of ending our dependence on oil. It seems that if alternative fuels are discovered the oil companies would be required to adapt their businesses. It is not likely that a major discovery would be released by an oil company, though the oil companies want you to believe that they are part of the solution not part of the cause. Communicating this message must be a very difficult challenge for the public relations departments of these companies. It takes a certain level of audacity to communicate such a message because much of the public would scoff at VIEW DOCUMENT
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Definition of Public Relations

887 words - 4 pages The words Public Relations, conjures up some different feelings and conjectures, thus giving light to different meanings. I felt it best then, to just go to the dictionary and ask it. Per Webster’s online meaning: Public Relations is: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. Okay, that’s what the dictionary says, but what does it really mean? For me, it starts with communication, communications involving the relations between an entity subject to or seeking public attention and the various publics that are or may be interested in it. The entity seeking VIEW DOCUMENT
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The definition of Public Relations

753 words - 3 pages The field of Public Relations is comprised of many different functions. In the following essay, I will envelop the definition of Public Relations based on my own interpretation of the assigned reading, as well as other outside resources. I will compare and contrast published definitions of what public relations is and attempt to explain the definition of Public Relations. Clinton (2004) defines public relations as a term used to encompass the strategies involved in positively impacting an organization's publicity, which reciprocates by positively affecting the growth, maintenance, or support of the organization.I will first tackle what a person who works in public relations does. A public VIEW DOCUMENT
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Strategic Management of Public Relations

1418 words - 6 pages Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization. Sung (2004) summarized the model can be divided into a three-stage process: the stakeholder stage, public stage, and issues stage. The first stage focuses on building and maintaining a good relationship between an organization and stakeholders, and followed by identifying and segmenting the public in managing conflicts at public stage. The last stage emphasizes VIEW DOCUMENT
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Public Relations Overview Of McDonalds

1441 words - 6 pages . But the two got through twenty-eight pre-trial hearings, 313 days of evidence and submissions stretched over three years, 18,000 pages of transcripts, and 40,000 pages of documents and witness statements. After all was said and done, Steel and Morris were required to pay McDonald's $98,000 in damages. But this was hardly enough to fix the public relations damage done to McDonald's during the trial. This was hardly a victory for McDonald's. For one thing, there was no direction to reimburse McDonald's for its legal costs, estimated as high as $20 million. And for another, the trial was a public relations nightmare with ex-employees and company officers revealing a myriad of details about VIEW DOCUMENT
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The Significance of Ethics In Public Relations

1416 words - 6 pages as the behavior and actions of the organization’s collectivity, which are aimed at achieving a common mission. Public relations is a management function that identifies, establishes and maintains mutually beneficial relationships between an organization and publics that have an influence on the success of the organization. In public relations, strategy is important in determining the role of PR in an organization, as well as in outlining the techniques and activities to be used in achieving an organization’s public relations objectives. Public relations contributes to the fundamental systems of an organization, and is therefore a core function in the organization’s overall strategy VIEW DOCUMENT
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Uses of Public Relations, citing 2 examples

1200 words - 5 pages Uses of Public RelationsPublic relations help our complex society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony. Public relations serve a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and religious institutions. From the President to the school teacher public relations is used. To achieve their goals, these institutions must develop effective relationships with many different audiences or publics such as employees, members, customers, local VIEW DOCUMENT
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The Career of a Public Relations Officer

551 words - 2 pages The Career of a Public Relations OfficerMarketing has always been an interest of mine. Whether I'm the one buying, or the one selling, I have always found the process fascinating. My interest could be detected all the way back to the opening day of my lemonade stand in the first grade. With this it mind, it goes without saying that the career path of my choice has always been in the marketing department. After doing some research, I found that the job of a Public Relations (PR) officer would be most suitable for me.Combining the social elements of this job with the marketing concepts makes this job perfectly ideal for someone who is as socially-inclined as I am. The role of a PR is to VIEW DOCUMENT
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Ethics in Public Relations Society of America

811 words - 3 pages The Public Relations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information. The Core Principle of Free Flow of Information states, "Protecting and advancing the free flow of VIEW DOCUMENT
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Goals of Advertisment and Public Relations

1723 words - 7 pages media in some cases over print and direct media. Task Three However, to achieve these results a marketing communications mix must be selected from the following major elements: Advertising, Public Relations, Sales Promotion, Personal Selling and Direct Marketing Communications. Advertising - Is a means of targeting large cross-sections of selected audiences through a mass channel of communications to promote your product. It is a highly visible means of promoting your product using media such as television, radio, newspapers, magazines, etc. Sales Promotion- This concept uses extra value or incentives to promote your product and stimulate interest. The characteristic of sale promotion is VIEW DOCUMENT
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Assess the Impact of Social Media on Public Relations

2412 words - 10 pages Assess the Impact of Social MediaonPublic RelationsName: SHUAI WANGStudent ID: Z34740271. IntroductionThis article is to assess the impact of social media on public relations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and celebrities.(Mayer & Vicki 2011, p.97) Audiences respond to their likes and dislikes because they also know that their opinion is very precious. They can also watch schedules in advance through Twitter and Facebook, to understand the details of the scenes. Traditional enterprises will VIEW DOCUMENT
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Case Study: Evaluating the use and role of English in the Public Relations Industry

1080 words - 5 pages Public relations is a commonly discussed and fast growing industry in the recent years; however, in the general public’s mind, it is always mixed up with the marketing industry as they share similar job natures. Generally, the role of public relations department is to manage the firm’s image and the relationship between the company and the stakeholders . Their aims are to build up a long term relationship with the stakeholders and to create a good reputation for the company, while marketing merely focuses on the customers, sales and market. In order to achieve their aims, the public relations industry always involves interacting with the media, which may include television, radio, website VIEW DOCUMENT
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Identify and critically assess the application of key Indigenous protocols in the Australian Public Relations (PR) Industry

2804 words - 11 pages 1 IntroductionThis report intends to identify and critically assess the application of key Indigenous protocols in the Public Relations (PR) Industry, and in doing so determine whether genuine attempts have been made in the PR sector to respond to Indigenous concerns which relate to the themes of•Representation and Identity•Social Justice, Human Rights and Indigenous Voices.These themes are vitally important to the increased understanding and acceptance of Indigenous culture in professional practice, and by researching the protocols and guidelines that are relevant to these areas, we can determine whether they have been correctly employed in Public Relations practice. As the PR VIEW DOCUMENT
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Title:PR Summary Paper Re:current trends in the global community as it relates to Public Relations discusses the publicity and advertising in terms of their impact on publics

1891 words - 8 pages IntroductionThis paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be planned prior to an event happening. In the event pre-planning does not take place, a plan of action in the form of being reactive crisis management must be implemented.Finally, this paper will discuss both the positive and negative impact of PR in the author's daily life using two examples.Current trendsCorporate Social Responsibility. Companies are at long list starting to VIEW DOCUMENT
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Critically review the article in terms of how such private operations relate to public justice agency functions

1053 words - 4 pages In reading an article recently on the privatized security in Alaska called, "PRIVATE PROTECTION: SECURITY OFFICERS IN ALASKA.", I was truly taken back by how closely it related to the material I was currently being taught in an Organizational Security and Management course, through the University of Phoenix, online. Most of the information contained in this article coincided, almost verbatim, with the information contained in our course reading material, with a few minor adjustments in numbers and statistics. The article was written for the Alaska Business Monthly Journal, By GUDDE, LEVI, who has more than 40 years experience in the public law enforcement and private security VIEW DOCUMENT
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Defining Public Relations

760 words - 3 pages organization.By simply analyzing the definitions mentioned earlier, there is no question about the many variations of the public relations definition. Public relations play an important part in an organization and uphold a variety of responsibilities and functions. Each definition of public relations will continue to fluctuate from source to source merely because the functions change over time in order to adapt to an organization's strategy. Why so many definitions?Public relations have grown tremendously in the past three decades, (Seitel, 2004, pg. 2). Coming to agreement on one definition of public relations is complicated and has been a source of commotion between professionals and members among the VIEW DOCUMENT
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Defining Public Relations -- Definitions from 3 sources

888 words - 4 pages (PSRA) formally adopted a definition of public relations which has become the most accepted and widely used. Public relations helps an organization and its publics adapt mutually to each other. The definition implies the essential functions of research, planning, communications dialogue, and evaluation. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support. (About Public Relations, 2005)."Perhaps the best known definition of public relations is presented by Grunig and Hunt. In their introductory text, Managing Public Relations VIEW DOCUMENT
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PR and It's Impact on Society

965 words - 4 pages is demonstrated. Both functions involve promoting the organization in some fashion so that people are aware of the product or service being offered by the organization. Additionally, both seek the same final result, sales for the organization.Marketing and Public relations differ in that marketing focuses on setting pricing, distribution, and placement strategies that will affect sales and profitability. Public relations efforts focus on developing a positive image and rapport with customers. Public relations set out to tell people about your business so that when marketers begin to promote your products and services, people will already know about your business.Catherine Hebert, an VIEW DOCUMENT
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Defining Public Relations

997 words - 4 pages publics adapt mutually to each other" (Public Relations Society of America, 2007) In this definition, the essential functions of research, planning, communications dialogue, and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they must earn consent and support (2007).When looking through the majority of the definitions on public relations most of the definitions are what public relations does verses what it is. At the PRSA website they give both definitions. What Public relations does is helps our complex, pluralistic society to reach VIEW DOCUMENT
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Defining Public Relations

1009 words - 4 pages definition as follows "Public relations help an organization, and its publics, adapt mutually to each other." The definition implies the essential functions of research, planning, communications dialogue, and evaluation.Seitel states, "PR is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." Seitel also states that PR is a unique management function which helps to create, and preserve, communication, understanding, acceptance and cooperation between an organization and its customers. Seitel's definition would involve the management of problems or issues and would then react in a sound and VIEW DOCUMENT
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Defining Public Relations - 772 words

772 words - 3 pages : "Public relations helps an organization and its public adapt mutually to each other." (PRSA) This definition implies the essential functions of research, planning, communications dialogue and evaluation. This definition also recognizes that all organizations have multiple publics from which they must earn consent and support.According to Wikipedia, public relations is the art and science of managing communication between an organization and its key publics to build manage and sustain its positive image. (Wikipedia, 2006) Examples of public relations fitting this description are many. Corporations using marketing public relations to convey information about their products they manufacture or VIEW DOCUMENT
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Defining Public Relations - 1301 words

1301 words - 5 pages relations does and how it helps us.From The Society of AmericaIn 1988, in an attempt to solve this dilemma the many different definitions of Public Relations, the Society of America formally adopted a definition of public relations which has become the most accepted and widely used. Their definition is defined as "Public relations helps an organization and its publics adapt mutually to each other". In this definition, the essential functions of research, planning, communications dialogue and evaluation are implied. Key words are "organization" rather than the limiting implication of "company" or "business", and "publics" which recognizes that all organizations have multiple publics from which they VIEW DOCUMENT
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The Journal of Management Communication Research

798 words - 3 pages Public relations is known as the management of communication between an organization and the public. Public relations is also a process that have different functions that are divided within the public relations communications department. Also, there are properties that should be followed when working within the public relations, which will be discussed. Public relations is essential to any public organization and must complete certain guidelines in order to be successful, for the organization to be successful. Arthur W. Page vice president of AT&T in 1927 is credited for setting the properties for public relations. The properties are as follow; tell the truth, it is important that VIEW DOCUMENT
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Defining Public Relations - 668 words

668 words - 3 pages relations help an organization, and its publics, adapt mutually to each other." The definition implies the essential functions of research, planning, communications dialogue, and evaluation.Seitel states, "PR is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication." Seitel also states that PR is a unique management function which helps to create, and preserve, the communication, understanding, acceptance and cooperation between an organization and its customers. Seitel's definition would involve the management of problems or issues and would then react in a sound and ethical manner. Seitel's chosen style VIEW DOCUMENT
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Defining Public Relations Paper

870 words - 3 pages tactical support for their public relations efforts but are also requiring innovative, cost-efficient programs," said Neil Myers, president of Connect Public Relations. "We are proud to be working with six pioneering leaders within the tech industry who recognize the value in developing a strong corporate communications program."Public relations specialists handle organizational functions such as media, community, consumer, and governmental relations; political campaigns; interest-group representation; conflict mediation; or employee and investor relations. However, public relations are not only telling the organization's story but also understanding the attitudes and concerns of consumers VIEW DOCUMENT
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Defining Public Relations - 679 words

679 words - 3 pages DefinitionsThe term public relations encompass several different functions. According to Philip Lesly (1998), "the prominence of the public relations function has made it a common topic in all aspects of public life - the media, government, business, and various institutions" (p. 6). For organizations to achieve their goals, it is important to develop effective relationships with many different audiences such as employees, customers, local communities as well as other institutions. Depending on the organization and the objectives that are, trying to be reached is the reason for so many different definitions of public relations.ConclusionAccording to Anthony Davis (2003), "There are very many more VIEW DOCUMENT
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Employer/Employee Relationship

811 words - 3 pages ; and research, [emphasizing] social science research and survey design and implementation.” (2008, DOL)Public relations personnel handle functions such as media, interest-group representation, community outreach, government relations, and conflict mediation. However, public relations managers establish and maintain cooperative relationships with representatives of community, consumers, employees, and public interest groups through public speaking, print, and broadcast journalism. Although public relations has a large variety of duties and responsibilities, the key attribute for public relations managers is to report not only to the individual running the organization but also to inform the VIEW DOCUMENT
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Employer/Employee Relationship

788 words - 3 pages ; and research, [emphasizing] social science research and survey design and implementation.” (2008, DOL)Public relations personnel handle functions such as media, interest-group representation, community outreach, government relations, and conflict mediation. However, public relations managers establish and maintain cooperative relationships with representatives of community, consumers, employees, and public interest groups through public speaking, print, and broadcast journalism. Although public relations has a large variety of duties and responsibilities, the key attribute for public relations managers is to report not only to the individual running the organization but also to inform the VIEW DOCUMENT
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Public Relations: What Does This Job Entail?

1153 words - 5 pages Public relations manages the communication and delivery of communication between an organization or individual and the public and according to some historians dates back to 1800 BC. The primary objective of public relations is to create a deliberate, planned communication strategy designed to enhance the image of a client, be it product, person, destination etc., and generate a positive public image while keeping the interest of the public at the forefront. This would include strategic management of competition and conflict management functions. With an evolving definition that changes with the changing roles of the profession, the Public Relations Society of America (PRSA) in 2011 lead VIEW DOCUMENT
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Public Relations and Corporate Reputation

3326 words - 13 pages businesses, government agencies, voluntary associations, trade unions as well as religious institutions have come to embrace the role of public relations and have established public relations functions. This is in recognition of the fact that to achieve their goals, the organizations have to develop effective relationships both with their stakeholders as well as the external environment. As a management function, public relations helps in anticipating , analyzing as well as interpreting public opinion , attitude and issues which impact on the operations and the plans of the organization. The function also serves in counseling the management with regard to policy decision, courses of action VIEW DOCUMENT
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Public Relations

1472 words - 6 pages Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation. The VIEW DOCUMENT
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This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)

1025 words - 4 pages save time and money, but also improve the organization's ability to protect the integrity of the product or service (Miller & Rose, 1994).Everyday, public relations practitioners are asked to develop programs that support marketing and advertising strategies precisely and cost effectively. Public relations can play a strategic role in achieving marketing objectives, most importantly raising awareness (Miller & Rose, 1994). Also, public relations is expected to inform and/or influence behavior, build trust and create a climate for customer acceptance. These activities can best be done by working with marketing and advertising functions in the organization (Miller & Rose, 1994). In VIEW DOCUMENT
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Employee and Labor Relations

1517 words - 6 pages ). In many manufacturing organizations today, unions are a common feature. Some human resource outsourcing specialists offer labor relations services such as collective bargaining and negotiations, investigations, representation before labor relations boards, and dispute resolution (Human Resource Outsourcing for the Manufacturing Sector, 2009). If a company chooses to outsource their human resource functions where a union has a presents, “ management’s right to subcontract is usually judged by arbitrators against the recognition of the bargaining unit, seniority, wages, and other clauses within the agreement” (Heavrin, 2013). At The Admin Center, Inc., many of the human resource VIEW DOCUMENT
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Communication Theory Paper

714 words - 3 pages people are turning to social media instead of traditional media. Because one of the functions of public relations is maintaining the relationship between an organization and its publics, it is important for public relations professionals to not only be aware of changing trends among the publics, but also follow the trend in order to present messages to “specific audiences, using media those publics prefer.”3 The change from traditional media to social media is causing public relations professionals to evolve their strategies and tactics from a traditional media relations only model to one that encompasses social media to ensure continued “good relationships with the publics important to their VIEW DOCUMENT
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Public Relations

1048 words - 4 pages ! Marketing also plays an important role within public relations. Marketers have the job of directing a company or firm from product/service development all the way to selling that product or service. Marketing is or should be involved in all aspects of a company's existence. In smaller businesses the marketing department may be responsible for many functions ranging from research to product creation and even pricing and promotions. As a company moves forward with a new product or even a repositioning an old product line, the marketing team itself is also responsible for how that new product is positioned in the market place. Public relations are seen in every aspect of the way in which a VIEW DOCUMENT
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PR Impact

994 words - 4 pages or single activity. In this paper I would like to discuss, what I know about public relations and its roles.Public Relations Impact According to Council of public relations firms, "public relations helps an organization and its publics adapt mutually to each other" In this definition it seems like it is defining what public relation does, instead of what public relation is. Ultimately the essential functions of public relation are research, planning, communications dialogue and evaluation are implied. The bird-eye view should be focused on the entire "organization" rather than the limiting implication of " company" or "business", and "publics" which should recognizes that all VIEW DOCUMENT
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A Successful Career in Public Relations

1467 words - 6 pages On October 14, 2012, Felix Baumgartner flew up 24 miles above the Earth’s crust and jumped. He broke many world records that day (Mission History). Baumgartner broke the record for the highest exit altitude (24.21 miles) and also broke the sound barrier. He achieved the record for maximum vertical speed at 843.6 mph and longest freefall at 119,431 feet (Mission History). This stunt was thought up by a public relations specialist for the energy drink company Red Bull to get the attention of potential new consumers. A public relations specialist is one who helps a company or individual achieve name recognition and increase market share. Public relations specialists are necessary for VIEW DOCUMENT
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Public Relations and Democratic Communications

3050 words - 12 pages society, the ongoing debate about whether or not public relations enhancing democratic communications has been drastically argued, somehow, with no agreement being universally reached. On one hand, the utilization of public relations by political parties and interest groups is considered as one of the most important communicative methods through modern democratic process. Supported by various theoretical analysis, public relations seems to be a vital section which functions efficiently to establish and maintain the mutual understanding between different social bodies and their publics rather than causing negative influences on democratic communications. On the other hand, however, public relations VIEW DOCUMENT
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Public relations

849 words - 3 pages was started, who founded it, accomplishments and contributions, and other insights into information that would complement a company.In conclusion, it is apparent that there are a variety of functions for Public relations, and many differing organizations to which it can be applied. If utilized carefully and effectively, it can be a productive tool for a company to engage the Public.Fraser P. Seitel (Ed.). (2004). The Practice of Public Relation [University of Phoenix Custom Edition e-Text]. Upper Saddle River, NJ: Prentice-Hall. Retrieved March 24, 2008, from University of Phoenix, rEsource, MKR 438 Web site.Spectrum Science Website. Retrieved on March 24, 2008, from: http://www.spectrumscience.com/case_histories/toh.htm VIEW DOCUMENT
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Defining Public Relations - 923 words

923 words - 4 pages When it comes to public relations there is no one definition, as people and groups vary in their understandings of the subject. A personal definition of public relations would be the duty of communicating with external offices for purposes that mainly relate to information and information exchange. It would require working with other people most of the time and may also be closely involved in selling products or services. This personal definition is based on a certain degree of experience, and the understanding is that for the most part, public relations are an important part of an overall job responsibility.If public relations were to be defined based on experience, certainly the VIEW DOCUMENT
Public Relations Public Relation Paper A Career in Public Relations Labor Relations Paper This paper will describe three major companies that have effective public relations Do Public Relations Enhance Democratic Communication? Defining Public Relations - 855 words A Career In Marketing Public Relations Campaign Strategy Discuss the key influences on employment relations. 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