10478 words - 42 pages
Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor
In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on user- created content, not mass produced messages coming from large media companies.
But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks
to these sites, our...
1107 words - 4 pages
In a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product.
668 words - 3 pages
The Impact of Celebrities and the Media on Society
Music has been around for quite some time, and it appears to will be around forever. It has captured the minds and souls of many people, from all the different races and cultures. People nowadays, in particular teenagers, are obsessed with music and the music world. They go as far as idolizing their favorite artist or artists. They walk like them, they talk like them, and they even dress like them. Obsessions such as these, in particular the dressing like these artists, aren't bad, but they do have consequences, which people fail to realize.
Lately, artists have been associated with a wide range of different dressing styles. ...
3708 words - 15 pages
Running Head: IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTS 1THE IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTS 11THE IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTSJoseph PorchettaPurdue UniversityAuthor NoteJoseph Porchetta is a graduate student at Brian Lamb School of Communication, Purdue UniversitySocial Media is a new technology that has swept the world with its phenomenal growth, becoming main stream in the way people communicate. It has affected the communication and marketing efforts in all areas of the economy, including...
1466 words - 6 pages
�PAGE � Sazonov �PAGE �1�
The Impact of Media on SocializationLara SazonovHHG 4MMrs. RuffilliDecember 19, 2006Violence in the MediaIn our modern times, there are excellent medicines and devices to maintain and sustain life, there are far too many child deaths all around the world. These are indeed tragic deaths. How much more pitiful is the death of a child due to pretend 'play' and imitation of images seen in the media? Television, internet, video games, and music have a large and sometimes...
944 words - 4 pages
Social media is quickly evolving in front of our eyes and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many various blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore. Through...
2664 words - 11 pages
The media has always been a big impact on society, influencing people in so many ways. It keeps us in on the latest fashion trends, gadgets, and what is considered “in”. The media can be considered either be considered positive and negative, but that can usually be determined by society. The group that is usually very heavily influenced on the media are teens. They tend to believe whatever the media says and displays, causing them to behave, dress, speak, talk, and think in a different manner. Even though the media can be considered social networks and blogs, teens usually set their youth lifestyle according to what kind of music they listen to and reality shows they watch. Children are...
1823 words - 7 pages
Social networking can connect strangers across the world. As the evolution of communication continues, technology progresses and social networking grows. Social networks like Instagram, Twitter, and Facebook have grown to have billions of users. In fact in today’s society, it is necessary or nearly expected to use one if not all of these technological communication networks. The increasing use of social networking has had both a negative and positive effect on communication in relationships. The purpose of this literary analysis is to answer if social networks are helpful or harmful to relationships.
As social networking evolves, different aspects of communication suffer....
1240 words - 5 pages
The Impact of Media on Children
Stan, Kyle, Catman and Kenny - four-foul mouthed third graders who abuse each other and find delight in making fun of authority figures. Yet they possess a dumb innocence that makes their bad behavior forgivable to anyone with an honest memory of their childhood. Most parents do not approve of the bleepable expletives that fly out of the kids mouths on ‘South Park’ or the fact that Kenny dies violently in every episode. A lot of people want shows like this to be censored or taken off of the air. Parents try to shelter their children too much. They should let them experience life in the real world and not censor everything that they disagree with.
1503 words - 6 pages
The Internet has been unfolding and evolving over the past forty years, making the world, as we know it a smaller place. With advancements to communications and with a variety of Social Network sites (SNSs; for definition and history see, Boyd & Ellison, 2007), restrictions can be limitless. The use of SNS i.e. Facebook has been integrated into daily routines. Longwood University suggests that Facebook has brought great innovation to our society i.e. worldwide communication at our fingertips, keeping in contact with old/new friends and social news updates etc. However SNS have a dark side and most people are affected of its negative behavioral impact. I will look at a psychological overview,...
2412 words - 10 pages
Assess the Impact of Social MediaonPublic RelationsName: SHUAI WANGStudent ID: Z3474027�1. IntroductionThis article is to assess the impact of social media on public relations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and...
990 words - 4 pages
The impact of digital media on consumer spending has had a positive and negative impact on the average consumer. While digital media has opened up new businesses and career fields, simultaneously it has closed and decimated traditional “brick and mortar” establishments, decreasing the need for sales professionals. Many years prior to the affordability of personal computers in the 1980s, consumers were hunter-gatherers, whereas their actual jobs were hunting and gathering food for everyday subsistence. Once humankind evolved, trading and bartering came into play along with an increased level of occupational specialization. As the world population increased, natural resources decreased,...
2897 words - 12 pages
The influences of media are growing exponentially along with the technology development in the last several centuries. Media evolves originally from the books, magazines, visual and audio recordings to television, radio and films, and now to the new media relying on the digital technologies. Nowadays, almost everyone lives with the support of new media in the daily life. Accordingly, the research of media is also dependent on the evolutions. Thus, this essay will discuss the impacts of new media on audience research from the respects of both values and challenges.
1. Audience Research
Audience research, in the qualitative research background, involves a relatively small amount of...
1188 words - 5 pages
Each day, the importance of mass media is increasing among society. More people are becoming dependent on the media and are being affected by it unknowingly. “Over the past five years, the time kids spend using media has increased significantly” (Media's Grip on Tweens and Teens). “According to the Pew Internet and American Life Project, 87 percent of teens with cell phones use them for texting, sending an average of 50 messages a day. It's not just teens; the same study showed that 72 percent of adult cell phone users also text. More and more teens and adults are also using phones to access social media sites like Facebook and Twitter” (Rossiter, M). While the mass media can have a...
2327 words - 9 pages
Day in and day out an in-numerous amount of Americans lounge in their comfort chairs with snacks, drinks, and a remote in hand watching the next great television series. Some American’s, however, enjoy watching the daily news report before work, school, or starting there day. The hope to receive the latest events, weather, and sports scores for the big games is welded in the minds of these individuals. The Media’s influence has increased in size as the development of technology rapidly goes up. With the invention of the radio, newspaper, television, and internet it is almost impossible to escape the grasp of the media’s influence. More importantly technology and media has affected the...
1570 words - 6 pages
The Impact of Electronic Media and the Internet on Print Media
New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a...
3396 words - 14 pages
First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change...
2225 words - 9 pages
The argument presented in this research paper is to discuss the importance of the history of portable media and comparing it between present and future technologies. By laying the foundation for portable media the cellphone created possibilities and room for innovation. Studying past patterns to reflect on past historical milestones which have created a foundation for technologies to evolve from and adapt to by doing so this will predict how much sooner new technology will be available. With the integration of Web 2.0 in today’s world it proves to be the greatest factor in the advancement of all technology, It has become the single most important factor in determining where technology is and...
2383 words - 10 pages
How did media coverage of the Tet Offensive impact American policy concerning the Vietnam War?
Part A: Plan of Investigation
The investigation assesses the media coverage of the Tet Offensive and its impact on American policy concerning the Vietnam War from 1968 until 1969. The investigation evaluates the contrast between media broadcasts and government reports of the war, the effect of the media on the American public, and the effect of American public opinion on President Lyndon B. Johnson’s course of action. Two of the sources, Vietnam and America: A Documented History by Marvin E. Gettleman, Jane Franklin, Marilyn Young, and H. Bruce Franklin, and The “Uncensored War”: The...
1783 words - 7 pages
Body image is often not an accurate basis of judgment as it usually is a comparison of one’s body to the unrealistic portrayal of ideal image as portrayed in the media. Body image is nearly a universal issue affecting both male and female. Researchers found that 74.4% of normal sized women always thought about their weight and how they could lose weight. Women are not the only ones that view their bodies negatively: 46% of men feel the same way (Brown University). Studies show that social media, peer pressure, and fashion all have great impacts on how men and women view themselves and their efforts to attain the perfect body.
Studies show that the media make both men and women strive to...
1867 words - 7 pages
The Future of Emerging Digital Media and Its Impact on Marketing
Innovation in information technologies has thrust humankind into an era of democratic media in which almost everyone can have immediate access to news and information, and become creators and contributors in the journalistic enterprise. As a result, news now moves in unconventional ways with unpredictable consequences.
In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. Recent advancements in technology in general are driving and facilitating changes in consumer/business behavior; RSS is simply one manifestation of that.
The shift from Web 1.0 to Web...
1148 words - 5 pages
I have to start and apologize for my cynical view. It is difficult for me to separate emotional stimulus from a purely analytical approach. Without using Carl Sagens Baloney Detection Kit at my side I easily diverge from logical analysis approach and immerse myself in my emotional defense. What I want to do is pull two separate and different works together and focus on the impact of gender in media and film. First I will summarize my position then address the two selected works. One work is from noted Marxist Louis Althusser where he points out eight different Ideological State Apparatus (ISA) of which I will focus on two for this writing, the family ISA and the culture ISA. The second is...
2236 words - 9 pages
Social media is a necessity. Around every corner, a person is seen scrolling through the countless news feeds on their favorite social media sites. This fast developing technology is changing the way that the world communicates on all levels, even to the point that people text each other when they are in the same room. With the uprising of faster social media, hardly anything else is used to get information, or communicate it. The obvious fact that social media is truly everywhere is apparent without a long search. With this being said, it is apparent that social media has taken a reign over many aspects of our lives: our communication along our social chains, getting current...
2572 words - 10 pages
Every human possesses some guaranteed basic freedoms and rights, whether it is the freedom of speech, or the freedom to express themselves. However, the government seems to be increasingly determined to limit these freedoms using censorship to confine these rights that we usually take for granted. The most important facet of media in general is that it allows people to express themselves freely. In fact, this freedom of expression that music allows us is one of the primary reasons why it exists. Sadly, many of the current artists have forgotten that, but nonetheless, censorship seems to always be there to limit the expression of those who choose to place deeper messages in...
2452 words - 10 pages
Introduction:The advance of information technology had a profound effect on our life. The rise of internet and the popularity of World Wide Web changes different aspects of human life. It opens up a plethora of opportunities and possibilities to be exploited. Many trends appeared based on internet technology like e-mail, sharing of digital information, electronic forum which replaced many traditional activities. One of the recent phenomena is blogging that draws a lot of attention in the intellectual community. Due to the growing popularity as a communication media its impact on public opinion and mass...
1031 words - 4 pages
The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest (Andrew Pilkington and Alan Yeo 2009). In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how it stereotypes women and what are their impacts on people.
A stereotype can be defined as creating an on oversimplified, false or generalized portrayal of a group of people or an individual. They are often inaccurate. Though our world seems to be...
1877 words - 8 pages
“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy” (Don tapscott, dontapscott.com). Social media are websites and applications that are being used for social networking. Social media is continuously growing with every single update and every new social network that has been created. Social media is changing the way we communicate. It is being used in a large variety of ways at an incredibly large rate.From talking over a social network like Facebook, Twitter, Imessage and sms, to advertising all different kinds of products over the world wide web. Social media is becoming a major part of our lives. Social media is...
1604 words - 6 pages
Since birth human behaviour is influenced by what the individual sees and there surroundings, this influence is greatest at a young age and fades as the individual grows in age, but never completely goes away. In today’s society where sex is something that is openly broadcasted in order to promote everything from products to television shows, sex is something that the youth of today are exposed to from an early age. But what effects can this exposure at such a vulnerable stage in life cause? Early exposure to sexual content can increase the likeliness of youth participating in sexual activity by the large amount that they are exposed too, the glorification of sex, the lack of regulation of...
1789 words - 7 pages
Social Media and networking has slowly but surely become an integrated part of the society we live in today. This type of technology is used in our everyday lives with people making an effort to keep in touch with family and friends, checking reviews of favorite restaurants, inviting friends to parties, or looking at pictures from recent outings. Whatever the reasons are for using these sites, this fairly new way to stay “in the loop” has also become a key component in the development of the children and adolescents who live in this day and age. When it comes to technology, specifically social media, there comes an abundant responsibility to use it safely and securely. There are always risks...
2698 words - 11 pages
Athletes as celebrities can be dated back to the ancient Olympic Games, but the rise of athletes as celebrities took off in the early 1900's. Athletes began to be used to market cigarettes and cigars, inside the packs they used to include some of the first baseball cards. Out of this Idea came one of the most valuable baseball cards of all time with one of Honus Wagner worth well over 500,000 dollars (www.money.cnn.com). By 1975 with the rise of color TV, celebrities appeared in one out every eight advertisements. The more technology grew the more we were able to know about celebrities which means the more we want to know. Athletes are not an exception to this and people today want to...
1095 words - 4 pages
Technology is continuously developing and has begun creating shortcuts for the American society. As a society we need to find a balance between our technological use and our everyday life. In my opinion, society has become too dependent on technology. The more advanced technology becomes, the more it seems to be gaining control over our lives. Even though technology is offering society many beneficial qualities; it also is causing many negative effects to occur. Technology is affecting society socially, mentally, and physically.
One point addressed throughout each article was how technology has affected society socially. Technology has contributed to society’s lack of social skills, social...
1640 words - 7 pages
Impact of Telephone on Society
Many inventions revolutionized society and one example is the telephone, which was introduced to society in 1876. The inventor, Alexander Graham Bell developed this idea and the telephone made him famous because communication would never be the same after the development of the telephone. The telephone made an incredible impact on society. The impact could be seen through the quickness of communication, business, easier communication in wars, and some negative effects too.
Although the telephone became a necessity of daily life, it was at first neglected by the public. People thought the telephone was a fake and a mere toy. Although the telephone was a...
1520 words - 6 pages
The Impact of Changes in Media and Communications in the Twentieth Century
Part A: How far do these sources support the view that developments in
mass communications in the period c1890-1939 distorted and misled
rather than educated and informed, 'the masses' about the 'events
which make history' (source 3)?
Both sources 1 and 2 represent a politically and class biased
interpretation of historical events. The intentions of the article in
source 1, slating the initiative of 'Mr. Lloyd George' are clear. It
attempts to distort the purposes of the National Insurance Bill.
'The ways of the Bill are dark and devious'
2317 words - 9 pages
The media is a powerful force in contemporary society, which determines our actions and identities. With reference to relevant sociological theory and evidence, discuss media effects.Society relies a great deal on technology for news, entertainment and education. Mass media is seen as one of the greatest influential factors on the opinions and viewpoints of society in the modern world. Media includes a range of sources, for example, Magazines; Internet; Television; Books and Radio. All of these sources are what contribute to the beliefs of what society believe life and culture to be, which is sometimes heightened to unrealistic standards. Although media...
1581 words - 6 pages
In contemporary society, people are strongly influenced by mass media. Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films. The developing technology of mobile phone allows people to do almost everything they can do with the computer. Nowaday, people are living in a world ‘saturated by media sounds and images.’ (McQuail, 2008, p.456) In this essay, a general introduction of social change and media influence will be discussed in the first section. The...
1442 words - 6 pages
The Effects of Media on Society
When it comes to advertisement, and the media a question that comes to mind is: who are we? Are we who the media wants us to be? Many instances people in today’s society rely on the media to tell them how to dress, how to look cool. Yet if we examine the past few years, we see that styles that have boomed so quickly and faded just as fast. Why do these designers change or even worse die out? It’s all about fads. The advertisers do an excellent job of setting these goals in persuading us to purchase their product and because of it, they are constantly coming out with new styles and types of clothing that they want to make popular. We as the consumers are...
1022 words - 4 pages
Children are exposed to the negative effects of the media every day. Shows such as Bad Girls’ Club and Real World serve as poor role models for young people. There are many steps parents and guardians can take to lessen or completely stop the influence. Parents and guardians should offer children proper supervision, plenty of play, and education to shield them from the negative effects of the media.
A very effective way to keep children from the negative influences of the media is to properly supervise. Overly excessive interaction with violent movies, music, and video games can influence a child’s behavior. Becoming media literate may help gain control. Parents should know what kind of...
1865 words - 7 pages
To what extent should contemporary society respond to the legacies of historical globalization? In Romeo Dallaire's writing, "Shake Hands with the Devil", he discusses whether or not globalization has a positive impact on our society. I agree with Romeo Dallaire comment that we should continue with legacies of globalization and it should continue to be embraced in the world around us. Mr. Dallaire states that all humans should...
597 words - 2 pages
The Impact of Television on American Society
What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms...
1168 words - 5 pages
Pornography is tearing apart the very fabric of our society. Yet Christians are often ignorant of its impact and apathetic about the need to control this menace.
Pornography is an $8 billion a year business with close ties to organized crime.The wages of sin are enormous when pornography is involved. Purveyors of pornography reap enormous profits through sales in so-called "adult bookstores" and viewing of films and live acts at theaters.
Pornography involves books, magazines, videos, and devices and has moved from the periphery of society into the mainstream through the renting of video cassettes, sales of so-called "soft-porn" magazines, and the airing of sexually...
1831 words - 7 pages
Impact of the digital revolution on society The Revolution in digital communication technology is proceeding and bringing new technologies to everyday life at break-neck speed. Most key technologies are still evolving and will do so beyond 2005. The ground-breaking evolution of the technologies will have a profound effect on the work styles on every individual. More often than not people of all sectors either he is a teacher, researcher, staff member or an administrator will greatly depend on technology assistant and the Internet to go in pursuit of their day to day work schedules.In all the roles the physical boundaries that constraint the individual schedule and activities will...
689 words - 3 pages
The Impact of the Internet on Society
The internet is a big impact on our society today. It has been around for quite some time. In fact, in 1973, the U.S. Defense Advanced Research Projects Agency initiated a research to develop communication protocols that would allow networked computers to communicate transparently across multiple, linked packet networks. In 1986, the U.S. National Science Foundation initiated the development of the NSFNET which provides a major backbone communication service for the internet. Both public domain and commercial implementations of TCP/IP suites became available in the 1980’s. Then in 1991, the internet grew to include some 5,000 networks in over three...
2485 words - 10 pages
Alcohol is a drug that is classified as a central nervous system depressant. There are three forms of alcohol, beer, wine and distilled spirits. Alcohol is one of the most commonly used drugs in the United States and has more adverse effects that most other drugs combined. There are many aspects to consider when thinking about alcohol as a drug. There are many myths surrounding alcohol, including who uses it, what its effects are on users, social and sexual situations and the amounts people drink. The vast majority of the American population uses alcohol and in many various ways and this also causes different effects. Alcohol is also has a great causation in crimes committed by users,...
1550 words - 6 pages
Impact of Advertising on American Society
American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses.
A recent commercial I just saw advertising for Pizza Hut uses sex and famous people to promote...
749 words - 3 pages
Computers have made such an enormous impact on our society today. There isn't a place where you can turn where there isn't a computer involved. In the present time, most businesses rely on computers and it's similar technology. This field of technology has been so advanced within the past few years that it has been the primary tool in successful businesses. Not only does it make daily annoying tasks easy with a click of a button, it also makes traveling to the moon simpler. To think that we lived in this society for so many years without the use of computers is unbelievable.The uses of computers can range from hundreds to billions of things. Not only is it useful for the word...
1278 words - 5 pages
Built in 1889 to commemorate the hundred year anniversary of the French Revolution, the Eiffel Tower has been a topic of discussion for numerous years. Designed by Gustave Eiffel and Morris Koechlin, the Tower was built originally as a temporary structure. The pieces of this eye-catching building were to be disassembled and melted down after twenty years. This did not happen, however. The Eiffel Tower has become a colossal icon throughout the world; the Tower has brought in enormous revenue and has a scientific impact on French and all of Europe’s society.
The Eiffel Tower has become associated with Paris; a symbol. It is an icon for France, travel and romance, among others. What...
1346 words - 5 pages
Technology has, since the primitive years, always been used to invent tools in order to solve problems. This would, in turn, simplify and make man’s life easier. Through advancements in the field, man has become more efficient on both the macro- and microscopic level. Anything nowadays can be attained with either the flip of a switch or a click of a mouse. One particular technology that came about in this time was the smartphone. Since 2008, the smartphone, a device that combines a normal cell phone with a computer, typically offering Internet access, data storage, e-mail capability, etc. all in your hand was deemed as ground-breaking technology and created one of the largest...
814 words - 3 pages
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RUNNING HEAD: Societal Impact Analysis�Impact of Marketing on SocietyThe drastic changes in marketing approaches on society are visible over the last 50 years. Marketing has advanced from advertising items and products that were typically necessary for a family to products that are geared more for comfort and pleasure. Ads have shifted from being directed at parents to children, who will in turn nag the parental figures until what is wanted is purchased.By shifting the focus of...
1997 words - 8 pages
Television's Impact on Society
Although television is perceived as one of the greatest scientific inventions of the 20th century and is watched enormously by the American public, it is often criticized as the root of intellectual destruction for children. Television has been praised throughout history for its ability to transmit visual images with accompanying sound to entertain, educate, and to provide a sense of truth. Through the miracle of television the public has witnessed extraordinary historical events in an approach that no other form of communication has ever been able to duplicate. It has brought the man landing on the moon, the Kennedy assassination, and the...
854 words - 3 pages
The influence of media on society in the 21st century is undeniable. Of all the types of media, music and books stand out as two of the main strands that influences people the most. They are both invaluable resources of knowledge and entertainment that can be accessed by all age groups. However, the most important aspect of music and books that has made them so prominent to the 21st century audience is that it offers a wide range of genres and styles. Consequently, Music and books have become the principal method of entertainment in the lives of many, as it bestows upon people the opportunity to free themselves from reality, and exist in their own fantasy worlds. By comparing and contrasting...