612 words - 2 pages the functionalist’s eyes are the building blocks ofsociety. It also raises the distinction between the two groups and binds both groups of people closer. Conflict also promotes group cohesion. This conflict between the races may also function as a safety valve for the society as a whole. Prejudice provides for the release of hostile and aggressive impulses that are culturally taboo within other social contexts.
The works of Lifton and Ritzer bring up some new realities, which can be witnessed in today’s society. In George Ritzer’s article “The McDonalizationofSociety” he brings up some major issues dealing with social interaction and society today. SocietyVIEW DOCUMENT
1073 words - 4 pagesThe McDonaldization Thesis presupposes some familiarity with sociologist George Ritzer's earlier work, The McDonaldization ofSociety (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". These principles include efficiency, predictability, calculability (or an emphasis on quantification), and control (especially via non-human technologies). All of these combined constitute the formal rationality or basis that makes up McDonaldization. In his works, Ritzer continues to alarm many by depicting McDonaldization as "a largely one-wayVIEW DOCUMENT
1324 words - 5 pages. The idea is to turn humans into human robots. The next logical step is to replace human robots with mechanical robots. And I think we will see McDonaldised systems where it is economically feasible and technologically possible to replace human robots with non-human robots. Thus escaping from mcdonalization is difficult.RITZER, GEORGE. "THE MCDONALDIZATION OFSOCIETY"California: Pine Forge Press, 2000.VIEW DOCUMENT
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Kellner, Douglas. (1998). Theorizing/Resisting McDonaldization: A Multiperspectivist Approach. http://www.uta.edu/huma/illuminations/kell30.htm
McIndoctrination: Selling the Big Mac Lifestyle. http://www.interlog.com/~mattei/mcessay.html
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Ritzer, George. (1998). The McDonaldization Thesis. HM 131.R589. SAGE Publications.
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1072 words - 4 pages complete their collection of toys, which leads to childhood obesity. Being the largest retailer of fast food, McDonalds is one of the chief culprits behind obesity within the society.
After many years of being under the veil of McDonald's false consciousness that fast food is not bad for your health, people have finally realized the implication of ingesting fast food on a regular basis. Society is fighting back against McDonalization with its obsession to a healthy diet. Confrontation between health conscious consumers and the exploitative McDonalds organization has led to an altogether new social arrangement. The healthy practice amongstVIEW DOCUMENT
2003 words - 8 pagesTradition is losing its jurisdiction upon society. Throughout the Industrial and Political Revolutions it has been reformed by modernist thought and shifted from the mechanical solidarity of religion to a major upheaval of traditionalist thought. Traditional entities have reached modernity and found their selves caught in the reasoning of science and rationalization. Anomie is the inevitable feature of a transition from traditional solidarity to a complex modern society, drawing together the affinity of human nature and the ability to shape your own life with the choices that people face throughout their life. Humanity fell into anomie predominantly due to loss of tradition and inVIEW DOCUMENT
1954 words - 8 pages and the cultures it colonizes, continuing on the current course will lead to disaster.It's appropriate to dissect what really constitutes "globalized culture", besides the visual indications of Coca-Cola logos, golden arches, and Hollywood movies. The more fundamental change that globalization induces in the human psyche is brilliantly illustrated by George Ritzer in his essay The McDonalizationofSociety. He states "a wide ranging process of rationalization is occurring across American society and is having an increasingly powerful impact in many parts of the world" (Journal of American Culture, 1983: 100-107). He goes on to attribute this rationalization process to an endVIEW DOCUMENT
1943 words - 8 pages about each other.
In conclusion, McDonaldization is a process that today’s society has consumed and adapted as a norm. Blinded by efficiency, calculability, control, predictability and the irrationality of rationality, consumers and employers play into the theories of McDonaldization. As seen, McDonaldization is not just in fast food establishments. One can see this theory played out in shopping malls, health care, dating sites and casinos.
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