July 19th, 2010
We’re always looking for ways to make Brightkite more fun and rewarding. We introduced badges earlier in the year through our partnership with Starbucks, but we just took them several steps further.
Brightkite badges now have levels. Take the Slick pic badge – you need to post 10 photos to Brightkite to earn this badge. Once you start, you can monitor your progress in the status bar on the badge. You can see this on the web or your iPhone.
Once you get to level 1, you’ll find out how to get to level 2, and so on. The idea is that its fun to be rewarded for what you do, and your friends can quickly see the things that interest you.
The biggest reason to introduce levels to our badges was so stores, bars, restaurants and brands have a way to reward you, their customers. We think a business should reward all their loyal customers, not just one person. Expect to see a range of branded badges that are both fun to earn and also give you real world rewards as you hit different levels. Think of this like an airlines reward program – if you fly enough you get better seats and free flights – when you reach the right levels with our branded badges, those brands are going to reward you.
We are launching with a few new partners this week:
Sharpie have their own badge that you receive for checking in at stores that sell Sharpie products. Each time to do this you get entered into a sweeps to win $1,000!
Dentyne is sponsoring our social swagger badge – the more ‘social’ things you do in Brightkite, the more you can level up, giving you swagger bragging rights over your mates, and giving you a warm feeling inside.
Redbook . We will be offering a series of badges in conjunction with our partner Redbook magazine. See the August edition of the magazine for more details.
We are working on a bunch more branded badge programs at the moment including McDonald’s, Visa and the CW – more on those as they launch in the next few weeks. We also have a bunch of our own home-grown badges live and plenty more to follow. Have fun finding them and leveling up!
We’d love to hear your feedback on the new badges, especially if you have ideas for badges you’d like to earn.
Share
Posted by lanky at 3:51 PM in Uncategorized
Comments (20)
related posts START related posts END
Login
Follow the discussion
Comments (20)
Sort by: Date Rating Last Activity
+1
deleted2782033
47p
- 327 weeks ago
Congrats. Badges are a smart idea even if Brightkite is not the first to use it... ;)
Report
Reply
Tweets that mention Brightkite Blog » We just leveled-up Brightkite badges -- Topsy.com
[...] This post was mentioned on Twitter by naoki nishimura, .. . said: RT @brightkite We just leveled-up Brightkite badges /web/20160109005452/http://bit.ly/dj0ooq [...]
0
WNC User
- 327 weeks ago
Can you upgrade the Android app with this functionality?
Report
Reply
Brightkite Takes Branded Badges to the Next Level
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | Technology and Web 2.0
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | iuvo Shopper & Community Newspaper News
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | Marthee's Tech News
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | How To Speed Up
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | RetweetToday.com | News for Us, by Us!
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | Gadget Fans
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Tweets that mention Brightkite Blog » We just leveled-up Brightkite badges -- Topsy.com
[...] This post was mentioned on Twitter by Geoff Kim, brightkitestat. brightkitestat said: New blog post: We just leveled-up Brightkite badges /web/20160109005452/http://bit.ly/blAONh [...]
Brightkite Takes Branded Badges to the Next Level | Internet Viral Marketing Online|SEO Expert|SEO tools|Website Traffic|How to make money f
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | Michael Reinstein
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | Programming Blog
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Brightkite Takes Branded Badges to the Next Level | World's Greatest T-Shirt
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
Rapidmint.com » Brightkite Takes Branded Badges to the Next Level
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
+1
Seika
21p
- 326 weeks ago
Surprised when I suddenly got a badge. As someone living outside the US, I hope there’s more activity oriented badges coming. But please keep away from the “Major” type used in Foursquare.
Actually… make it feels like Badges are afterthought after a “location based service to interact with peoples around”, a Bonus instead of Competition and promote the service into a Facebook for peoples close by instead of friends. :D
Report
Reply
Brightkite Takes Branded Badges to the Next Level | Economics of Android
[...] was so stores, bars, restaurants and brands have a way to reward you, their customers,” reads the Brightkite blog. “We think a business should reward all their loyal customers, not just [...]
What Clothes and hairstyles best suit my appearance? | mens business suit, women, boy
[...] Brightkite Blog » We just leveled-up Brightkite badges [...]
0
imtiyaz pasha
- 293 weeks ago
Nice post thank for sharing
Report
Reply
Post a new comment
Enter text right here!
Comment as a Guest, or login:
- Login to IntenseDebate
- Login to WordPress.com
- Login to Twitter
Name
Website (optional)
Displayed next to your comments.
Not displayed publicly.
If you have a website, link to it here.
Submit Comment
Subscribe to None Replies All new comments